MiCE산업에서의 서비스사이언스 적용에 관한 탐색적 연구 = An Exploratory Research on the Adoption of Service Science in the MICE Industry

다국어 초록 (Multilingual Abstract)

Service science has emerged as the key factor in developed economies as it becomes the main driver of productivity and economic growth. MICE industry has also opened up new revenues through improved services and new services which is a more attractive strategy for success. The importance of adoption of service science has recently emerged in MICE industry However it has not been provided a detail action plan it is needed positive interesting and common endeavor of academy, industry, and government sector. In this context, we analyzed the major issues in adoption of service science in the MICE industry and developed the paradigm model by ground theory approach and proposed a roles of MICE service provider, mediator and consumer for service science adoption which have not been treated as a research topic in the domestic MICE areas sofar.

목차 (Table of Contents)

• Abstract
• 1. 서론
• 2. 이론적 배경
• 3. 연구방법
• 4. 분석결과
• 5. 요약과 결론
• 참고문헌
• 저자소개

참고문헌 (Reference)

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