소비자 행동의 상황 결정 요인에 관한 연구

楊秀熙 서강전문대학 지역발전연구소 1997 지역발전연구 : 서강전문대 Vol.4 No.1

This paper is to focus on usage situation which is one essential environmental factor that has not yet been explored and aims at searching for situational variables as determinants of consumer behavior. The nature of situational variables is described. First, particularly the need for an inventory of situation relevant to consumption. Second, a model of consumer behavior centered on situational effects is then described. Third, recent studies are presented that take account of the usage situation to better explain and predict consumer attitudes and behavior. Finally, the use of situational variables in developing marketing strategies is described. The most important factor to explain consumer behavior is the interaction between situation and products. That is, choice of brands is likely to vary by situation. This paper is concluded by describing applications of situational variables to market segmentation, product positioning, new products, and advertising strategies.

紫荊花將永遠盛開 : 對香港前途的?點分析 홍콩의 장래에 대한 몇 가지 분석

祖嘉合,조가합 서강전문대학 지역발전연구소 1997 지역발전연구 : 서강전문대 Vol.4 No.1

1997년 7월 1일 영시영분은 홍콩의 신,구 기원이 교차하는 역사적인 순간이었다. 백년의 국치를 말끔히 씻고, 조국의 품에 다시 안겼다. 이때 이후, 각 홍콩 사람들ㅇ은 기지개를 펴고 주인 노릇을 하는 자부심을 느꼈을 것이다. 모든 중국인은 이 잊지 못할 역사적인 시각을 영원히 기억할 것이다. 하지만 현재 당면한 문제는 홍콩이 중국에 반환된 이후에 어떻게 발전할 것인가? 홍콩의 중국과 아,태 경제 합작 관계중의 작용이 변화가 있을 것인가? 이러한 모든 것이 세계인들이 주목하는 초점이 대상이다.

건물공조용 蓄冷材 包接化合物의 想變化 特性에 관한 實驗的 硏究(Ⅰ)

한영옥 서강전문대학 지역발전연구소 2003 지역발전연구 : 서강전문대 Vol.9 No.-

The objective of this paper is to instigate the thermal properties of TMA clathrate applicable to cold storage system for building air-conditioning in order to use energy reasonably. Especially, the test tube experiments are performed by comparing and analyzing the temperature of phase change specific heat and subcooling characteristics according to the temperature of heat source and charging quantity in TMA clathrate. The results are summarized as follows. 1. Temperature of Phase change is dropped as the temperature of heat source is lower. 2. The effect of subcooling suppression is greater as the temperature of heat source is lower. Nomenclature Cp : Specific heat at constant pressure [KJ/kgK] c : Concentration [ wt%] m : Mass [kg] T : Temperature [℃] ?T : Subcooling [K] t : Time [s] v : Volume variation [%] W : Heat capacity [kJ/kg K] Subscripts a : Ambient temperature b: Brine m : Thermal storage medium p : Phase change w : Pure water

정보화사회의 새로운 패러다임 Ubiquitous Computing 에 관한연구

박성훈 서강전문대학 지역발전연구소 2003 지역발전연구 : 서강전문대 Vol.9 No.-

간호학생이 지각한 건강상태, 강인성과 건강증 진행위와의 관계

김영옥 서강전문대학 지역발전연구소 2003 지역발전연구 : 서강전문대 Vol.9 No.-

This study was conducted to identify the relationships between perceived heath status, hardiness, and health promotion behavior among nursing students, and to identify predictors of health promotion behavior. The research subjects were 213 nursing students of one college in Gwangju. Self-reported questionnaires were composed of the Heath Perception Questionnaire, the Health-Related Hardiness Scale, and the Health Promotion Lifestyle Profile, and 4 items asking general characteristics. Data analysis was done with a SAS program. The results of this study were as follows ; 1) According to school year, health promotion behavior showed statistical significant differences (F=5.65, p=.0041). Typically 3-year students have higher score than one and two-year students by Scheffe testing. Also there was a statistical significant differences in challenge and committment between one and three-year students, so three-year subjects have higher degree than one-year students. 2) Perceived heath status, hardiness, and health promotion behavior showed significant correlations with satisfaction about nursing department. 3) Significant correlations between perceived heath status, hardiness, and health promotion behavior were observed. 3) In stepwise multiple regression, 37.44% of the variance in health promotion behavior was accounted for by hardiness(34.76%), and perceive heath status (2.68%). Among subscles of hardiness, challenge and committment were significant predictors, so challenge, committment, and perceived heath status explained 40.53% of variance in health promotion behavior.

都市의 物的 部門과 非物的 部門 水準間의 關聯性에 관한 硏究

김순곤,이창현 서강전문대학 지역발전연구소 1998 지역발전연구 : 서강전문대 Vol.4 No.2

With industrialization and constant urbanization, Korea has progressed to the extent that over eighty percent of the country's population on live in cities, but the living condition of city inhabitants does not meet the expect. So, with the local selfgovernment is trying to solve their inconvenience by providing physical facilities to improve their living condition. On the judgment that the progress of the city's physical sector results in the progress of non-physical sector, this policy begins with the trial to elevate the quality of their living condition through the investment of physical sector. Therefore the object of this study is to check how proper supply and consideration of urban planning facilities have relation to the level of the Q.O.L and contribute to the improvement of living condition using city index. Out of the entire 52 urban facilities, we made 10 facilities index considered to have a great effect on the development of cities. We chose analysis factor so that the urban physical environment calculated on the basis of the composition rate about the facilities determined by urban planning and non-physical environmental factor indicating the Q.O.L might correspond to each other. And so, We analyzed them using Single relation analysis, Spearman order relation analysis, Cluster analysis. After the analysis, we found that there is little relation between physical factor and non-physical factor except some facilities. The result of the study showed that much amendment is needed to the decision of proper urban planning facilities and to the standard estimating widely-used Q.O.L as smooth supplyof urban planning facilities is not directed related to the improvement of urban living condition.

中國의 外換管理制度 改革에 대한 對應方案의 摸索

金柾秀 서강전문대학 지역발전연구소 1997 지역발전연구 : 서강전문대 Vol.4 No.1

The purpose of this paper is to analyze the influence exercised by the changes of managerial systems of foreign exchange in China and Korea' trade and investment to China and to grape for a countermeasure. The Chinese government have enacted and enforced the "Foreign exchange control law" for the purpose of achieving a balanced attainment plus maintenance of balance of trade and promotion of foreign trade by modelizing and legislating of managerial system of foreign change until April 1st, 1996. China is korea's third trading partner and the most popular investment area of korean enferprises. The change of managerial system of the foreign exchange has not only had great effect on the economic exchange between the two counties, but also will become the main factor in intensifying competition between korea and china in the world market place. The change in the chinese managerial system on foreign exchange can have a negative influence on the tow countries' economic exchange. The reason for this are as follows: First, the chinese enterprises have a low capacity of foreign exchange. Chinese enterprises try to compensate losses by exchange rates with price control on imported goods. Second, Korea's profits or exports to china are affected by the change of foreign exchange rates. Third, the investment of Korea's enterprises to those of china in the investing structure of row material-oriented type. The raw material market is very sensitive to change in exchange rates. Our country's counter measure to cop with Chin's change of managerial system of foreign exchange are as follows: First, the investing enterprises of Korea to China have to play close attention to changes in the Chines foreign exchange market and plan a strategy of extension of foreign exchange holdings. Second, they have to escape from the collective strategy focused on the coastal area. There fore, they have to map out the advancing strategy based on the economic sphere considering the direction of the industrial policy, supply of raw materials, and marketing structure. Tired, they have to extend in indirect investments such as securities, bonds, etc., preparing for the liberalization of capital transaction.

統一韓國 經濟體制의 基本價値 社會統合 理念에 關한 硏究

鄭大德 서강전문대학 지역발전연구소 1997 지역발전연구 : 서강전문대 Vol.4 No.1

This Study intends to analyze the integration models and methodogical strategies about the economic system after unification of Korean peninsula. Recently, Korean problem became to focus on international issue which have changed from division consolidation on South Korea and North Korea to unification or integration issue. There is due to the following factors. First of all, Eastern Europe and Soviet Socialsm were historical collasped through the late 1980 to the early 1990s Second, It death of president of north Korea, Kim, IL Sung, Kim was died, summer. 1994. This Research consists of two subjects Part. The one is theoretical review on major concepts, conditions, variables and transition models of economic system, the other is research on the diretion and perspective of socio-economic integration program as process, value and ideology accoring to the methodological model The result of this study, We concludes that democratic welfare state program should be orinted to wards unification economic system for the purpose of attaining value integration. Second, Socio-cultural approach and economic approach should be multiple mixed, coexisted and harmonized for not only physical integration but chemical association also to make identification that north and South region citizens is one. Finally, we should try to autonomic participate both national power, unification environment be made available intative condition and should try to sustainable economic development and creative social stablization based from Korean nationalism.

연약지반상 성토시 측방변위 거동에 대한 유한요소해석

주승완,김선학 서강전문대학 지역발전연구소 2003 지역발전연구 : 서강전문대 Vol.9 No.-

If we embank on the soft ground, to construct road and other structures, Settlement and lateral displacement in the subground develop during and after the construction of embankment. Because lateral displacement and settlement in the ground can affect close structure and piles and used as important measure data indeciding safety of the embankment frame, it is important precisely to forecast the size and distribution of lateral displacement and settlement. Therefore, in this study, to analyze lateral displacement according to construction and ground condition, practiced two dimentional finite element analysis using the finite element analysis program SAGE CRISP 4.02. Embankment condition is the change of embankment decline and velocity, Ground condition is the change of drainage condition, OCR and permeability coefficient and the mixture of over consolidation layer and sand layer in the ground. As a result of analysis, whole lateral displacement increase inconstant velocity before embankment completion and after embankment completion, lateral displacement velocity decrease and is very small in 1000days. Besides, maximun lateral displacement in the embankment frame hem is restrained according as hardness of the ground is large and drainage well occurs.

식품영양학 전공·비전공 여대생의 영양지식과 식습관 조사연구

최운정,황혜선 서강전문대학 지역발전연구소 1997 지역발전연구 : 서강전문대 Vol.4 No.1

This survey was carried out to investigate nutrition Knowledge and food habits of college women students The subjects of this study were 240 junior women students of Chon Nam university in Kwang-Ju. They grouped into food nutrition major group and non-major group. The results of this study were as follows: 1) Food and nutrition major group showed significantly higher need and interest of food and nutrition Knowledg compared to non-major group.(p<0.001) Most of food and nutrition Knowledge were obtained from school education in major group. 2) Nutrition Knowledge score of major group was significantly higher than that of non-major group. (9<0.05) Items of honey is more nitrition than sugar and everybody needs same nutrients but different in guantity were showed gsenerally high right answer percentage. 3) 60.0% of major group and 56.6% of non-major group belonged to poor food habits group, so generally food habits of the subjects was regarded as poor food habits. These results suggest that nutrition education through the school education is needed for food and nutrition non-major students to improve their nutrition knowledge, food habits and nutritional status.