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鄭相天,西谷成昭 公州大學校 經濟經營硏究所 2000 經濟經營硏究 Vol.1 No.-
Wnen we are thinking 20th Century, there are many war in the foreign affairs and the politics. It is the development of a heavy industry in the economic and society, there is many arising social problems. And so, it became a good development in the economical pollution in the advance of industry. For example, there was an oil shock in 1970's, a minus growth industry, a fall of economic in Japanese Economic became confused in the last staged of 20th Century. It is study aims at examination of Japanese Business Management from 1920's to the present age. So, in this time at first chapter, it was constructed the theory of Business Management. There was two theories, one of the lkeuchi's theory and the other is Baba's one. The second chapter, we were a developing country in the 1920's of Japan, and then we were growing in the economic system. The last chapter, it was developing a heavy industry within the Management of Japanese Company from 1960's.
이종호,정경택,김은환 公州大學校 經濟經營硏究所 2000 經濟經營硏究 Vol.1 No.-
We should not regard the notion of Green Marketing as a narrow field which just treats environmental protection and recycling at the level of the pursuit for commercial gains but regard it something wild notion which promotes all the functions, goals and human life. Green marketing is a means by which an enterprise try to accomplish the social responsibility through the way of life approach centered on the quality of human life. In relation to above statement, the purpose of this study is to help a company build the effective marketing strategies by the study which measures the recognition of consumer about the sense of environment, the sense of consumer about the Green Marketing practiced by the company, verifies the purchase behavior of consumer to the environmental production, treats the interrelation between the demographic variables such as gender, ages, income, occupation, educational background of consumer, and the recognition of comsumer about the sense of environment, the attitude of consumer about environmental productions. So, the enterprise's production and marketing activity which ignores the environmental problem is turned the colder shoulder from consumer, in terms of this, enterprise must divert its passive attitude to active attitude and make production which has good intention for environment. Also enterprise must develope the technical skill to produce production which for environment, with the sense of responsibility and ethics enterprise must do its business.