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- 저자 : Zhang Yuehong (검색결과 3 건)
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IMPLICATION OF THE TOURIST SERVICE PROVIDERS BEHAVIOUR
Zhang Yuehong,Cheuk Edward 세계문화관광학회 2006 Conference Proceedings Vol.7 No.0
To examine the current situation of local Chinese tourist guides, the writers took a field trip of a 4-day Hainan tour and recorded all the episodes of it. Based on the case analysis, the article intends to illustrate the strategy of "Low Price Competition", currently adopted by local Chinese travel agencies, which will cause a fatal damage to the tourism industry in the long run. That is to say, 1) tourist guides' benefit will be directly sacrificed as their wages will be reduced to the price cutting competition; 2) tourist guides being exploited might earn commission and kickbacks from tourists; 3) suffering tourists might lose confidence to travel agencies; and 4) tourists might choose group traveling. At last sales volume of travel agencies will become lesser and the future development will be totally declined. To tackle these problems, the writers suggest that local Chinese travel agencies should rally the salary system of tourist guides and improve their treatment in order to attract and keep up more excellent industrial service providers.
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Zhang, Yuehong,Oh, Juwon,Wang, Kang,Shin, Dongju,Zhan, Xiaopeng,Zheng, Yingting,Kim, Dongho,Jiang, Jianzhuang The Royal Society of Chemistry 2016 Chemical communications Vol.52 No.69
<P>Porphyrin and subphthalocyaninatoboron(III) chromophores have been fused through a quinoxaline moiety, resulting in the first porphyrin-subphthalocyaninatoboron(III)-fused hybrid with intramolecular charge transfer from tetrapyrrole/tripyrrole chromophores to the quinoxaline moiety. The unique plane-bowl molecular structure of this hybrid was revealed based on single crystal X-ray diffraction analysis for the first time.</P>
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STUDY ON REFORM OF CHINESE TOURISM EDUCATIONAL SYSTEM
Zhang Yuehong,Cheuk Edward 세계문화관광학회 2007 Conference Proceedings Vol.8 No.0
Up to this moment, education in China is still a planned business, and the Chinese tourism education becomes relatively conservative under such monopolistic educational policy. In addition, the Chinese educational authority tends to weigh a little bit on natural science rather than social science, and prefers theory more than practice. Therefore, neither the subject development nor the students of the tourism management can get a good recognition. Moreover, the teaching combination in China is so weak that only those employed by the school authorities have the rights to stand in front of the students. Due to some special reasons, most of the Chinese tourism management teachers are not in this professional during their studies, that explains why those teachers are lack of related experiences and social networks with the local tourism industry, and this leads to a non-ideal tourism educational result. The writer of this article suggests that, the Chinese tourism institutes have to strengthen the link and cooperation with the industry, and make the "production, learning and study" into a perfect mode. In addition, they have to invite more professionals from tourism industry to come to schools and use those professionals' knowledge and their industrial resources to assist the routine tourism education. At last, leaders of the tourism educational area have to encourage both of the teachers and students to the tourism market frontier, to let them have a clearer picture of the market, and to ask them to examine and study from the industry.
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