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      • KCI등재

        Creativity among R&D Professional: Supervisory Support and Personality Traits

        Yann-Jy Yang,Chih-Chien Wang 기술경영경제학회 2010 ASIAN JOURNAL OF TECHNOLOGY INNOVATION Vol.18 No.1

        The purpose of this study is to examine how supervisory support moderates the relationship between personality and creativity among R&D professional teams. A survey was conducted among 191 participants from 12 departments in the Industrial Technology Research Institute in Taiwan. Results show that supervisory support has various influences on the creativity of professionals with different personality traits. R&D professionals with openness to experience are likely to exhibit creativity only when they perceive high supervisory support. Conscientious professionals are likely to exhibit creativity when supervisors provide less support. Neuroticism was negatively related to creativity only when supervisors provide middle support. This study offers potentially invaluable referral for leaders to stimulate the creativity of subordinates.

      • KCI등재

        Electric Scooter Purchase Intentions: The Influence of Environmental Concern, Price Consciousness, and Social Norms

        Yann-Jy Yang,Chih-Chien Wang 한국데이터전략학회 2023 Journal of information technology applications & m Vol.30 No.5

        Scooters are a popular way to get around on your own in many places, such as Taiwan, India, Thailand, etc., because they are easy to move around in, small, and cheaper to buy than cars. On the other hand, traditional scooters that run on fossil fuels put some pollution into the air and add to problems like global warming and air pollution. Switching from scooters that run on fossil fuels to electric scooters can help clean up the air in cities with much pollution. To promote the use of electric scooters, it’s important to know how consumers feel about them. The current study investigates consumers’ purchase intentions for electric scooters. Based on the questionnaire survey results (n = 567), we found that consumers’ environmental concerns, price consciousness, and perceived subjective norms are associated with electric scooter purchase intention. Consumers with price consciousness may choose fossil-fuel-powered scooters because they consider electric-powered scooters more costly, although environmentally friendly. The study gives researchers and practitioners a glimpse into consumers’ environmental concerns and subjective norms for a sustainable product.

      • KCI등재

        Negative Word-of-Mouths in Online Community : Contents and Life Cycles

        Wang, Chih-Chien,Wang, Pei-Hua,Yang, Yann-Jy,Yang, Yolande Y.H. Korea Data Strategy Society 2013 Journal of information technology applications & m Vol.20 No.3

        Word-of-mouths (WOMs) are now an important information source for purchase decision. Due to the advance in internet technology, people now can share online their consumption experience, both positive and negative, to others. The WOMs may diffuse to not only their friends but also enormous online users. When consumers dissatisfy the product or service, they may share the dissatisfactory experience to others as WOM, which may bring out discussions for the product or service. The discussions on the negative WOM may help to communicate the negative information to enormous others, which may damage the sale of the product or service. The diffusion and life cycle of negative WOM is an important issue for managers. However, few studies focus on it. Thus, the current study focuses on the discussion pattern and life cycle of negative WOMs by observing the 782 discussion articles in a large online community.

      • KCI등재

        Negative Word-of-Mouths in Online Community

        Chih-Chien Wang,Pei-Hua Wang,Yann-Jy Yang,Yolande Y. H. Yang 한국데이타베이스학회 2013 Journal of information technology applications & m Vol.20 No.3

        Word-of-mouths (WOMs) are now an important information source for purchase decision. Due to the advance in internet technology, people now can share online their consumption experience, both positive and negative, to others. The WOMs may diffuse to not only their friends but also enormous online users. When consumers dissatisfy the product or service, they may share the dissatisfactory experience to others as WOM, which may bring out discussions for the product or service. The discussions on the negative WOM may help to communicate the negative information to enormous others, which may damage the sale of the product or service. The diffusion and life cycle of negative WOM is an important issue for managers. However, few studies focus on it. Thus, the current study focuses on the discussion pattern and life cycle of negative WOMs by observing the 782 discussion articles in a large online community.

      • KCI등재

        Flow and Learning Emotions in Computer Education: An Empirical Survey

        Wang, Chih-Chien,Wang, Kai-Li,Chen, Chien-Chang,Yang, Yann-Jy Korea Data Strategy Society 2014 Journal of information technology applications & m Vol.21 No.3

        It is important to keep learners' feeling positive during learning to enhance learning performance. According to flow theory,challenge-skill balance is a precondition for flow experience: Learners feel anxiety when the challenge of learning is higher than their ability, feel boredom when the challenge of learning is lower than learners' ability, and engage in flow status when the challenge of learning matches the learners' ability. However, the current empirical study reveals that emotions related to enjoyment may appear when the learners' skill is equal to or higher than the learning challenge. Nevertheless, boredom emotion may appear when learners perceive the courses are difficult but unimportant. These empirical survey results revealed the necessary of rethinking the appearance of boredom and enjoyment emotions in computer education.

      • KCI등재

        Flow and Learning Emotions in Computer Education

        Chih-Chien Wang,Kai-Li Wang,Chien-Chang Chen,Yann-Jy Yang 한국데이타베이스학회 2014 Journal of information technology applications & m Vol.21 No.3

        It is important to keep learners’ feeling positive during learning to enhance learning performance. According to flow theory,challenge-skill balance is a precondition for flow experience: Learnersfeel anxietywhen the challenge of learning is higher than their ability, feel boredom when the challenge of learning is lower than learners’ ability, and engage in flow status when the challenge of learning matches the learners’ ability. However, the current empirical study reveals that emotions related to enjoyment may appear when the learners’ skill is equal to or higher than the learning challenge. Nevertheless, boredom emotion may appear when learners perceive the courses are difficult but unimportant. These empirical survey results revealed the necessary of rethinking the appearance of boredom and enjoyment emotions in computer education.

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