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Vajjhala,Narasimha Rao,Potluri,Rajasekhara Mouly,Potluri,Lohith Sekhar 한국유통과학회 2019 KODISA ICBE (International Conference on Business Vol.2019 No.-
The purpose of this study is to explore how small and medium enterprises in India can leverage Web 3.0 technologies to improve their productivity and efficiency. This qualitative exploratory study has identified the opportunities as well as the challenges that the SMEs are likely to face in adopting the Web 3.0 technologies. After an in-depth literature review, researchers framed a semi-structured questionnaire with open-ended questions for collecting responses from managers working in 40 Indian medium-sized enterprises representing five key economic sectors. The collected data was analyzed, and themes were encoded using the NVivo 11 computer-assisted qualitative data analysis software. Content analysis was used to analyze the data collected with the semi-structured interviews. This study identified five key themes and 12 subthemes illustrating the key advantages and challenges as perceived by the managerial leadership of SMEs. The five key themes identified in this study include integration of data and services, the creation of new functionalities, privacy and security, financial and technological challenges, and organizational challenges.
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An Exploratory Study on the Efficacy of Big Data Analytics to Indian SME’s
Narasimha Rao Vajjhala,Rajasekhara Mouly Potluri 한국유통과학회 2017 KODISA ICBE (International Conference on Business Vol.2017 No.-
The purpose of this study was to explore the challenges of using big data analytics by Indian SMEs. This exploratory study has identified the challenges that the SMEs are likely to face in using big data analytics. After in-depth literature review, researchers framed a survey questionnaire for collecting responses from managers working in 50 Indian small and medium-sized enterprises representing five key economic sectors. The collected data was analyzed and the study findings provide empirical data on the challenges that Indian SMEs are likely to face while using big data analytics. The implementation and use of big data analytics offers several significant challenges for small companies as investment in hardware and software resources are significant. The findings of this study provided empirical evidence on five key challenges that Indian SMEs face while adopting and implementing big data analytics, namely, lack of human resources, data privacy and security, lack of technological resources, lack of awareness, and financial implications. The findings of this study highlight the challenges that the leadership in SMEs faces while leveraging the benefits of big data analytics. The results of this study will benefit the organizational leadership of SMEs in planning and developing their short-term and long-term information systems strategies.
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Digital Music in Overseas and Subject
Narasimha Rao Vajjhala,Key Young Baik 한국유통과학회 2017 한국유통과학회 학술대회 논문집 Vol.2017 No.-
Digital music has similar process of general products, such as a manufacturer, wholesale business, retail business and consumers. The current digital music market has complicate process. That is, both singers and planners are planning and selling their through digital music distributor making contract with planner and digital music site of sales platform to reach consumers. In case of digit K-Pop, Korea has been given attention in the world to enter overseas market. A lot of idol performed at overseas successfully to be listed in overseas music chart and to produce K-Pop fever. SNS, YouTube and other digital technologies have been developed to expand Korean idol singer s video quickly and to create Korean fever. Is K-POP sold out to local customers and overseas consumers by what process? The author was interested in process and state that people in Korea and foreign countries listen to music. But, there are problems and limitation in this fields. The study investigated the distribution process of K-Pop music, contents of Korean wave, to examine entry into overseas. This study examined problems of digital music to find out reformation that K-Pop could keep fever continuously. The study has made global strategy to enter spacious world market.
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A Study on Application of Web 3.0 Technologies in Small and Medium Enterprises of India
Rajasekhara Mouly Potluri,Narasimha Rao Vajjhala 한국유통과학회 2018 The Journal of Asian Finance, Economics and Busine Vol.5 No.2
The purpose of this study is to explore how small and medium enterprises in India has identified the opportunities and challenges in adopting the Web 3.0 technologies to improve their productivity and efficiency. After an in-depth literature review, researchers framed a semistructured questionnaire with open-ended questions for collecting responses from managers working in 40 Indian SME’s representing five key economic sectors. The collected data was analyzed, and themes were encoded using the NVivo 11 computer-assisted qualitative data analysis software. Content analysis was used to analyze the data collected with the semi-structured interviews. This study identified five key themes and 12 subthemes illustrating the key advantages and challenges as perceived by the managerial leadership of SMEs. The five key themes identified in this study include integration of data and services, the creation of new functionalities, privacy and security, financial and technological challenges, and organizational challenges. The results of this study will benefit the organizational leadership of SMEs in planning and developing their short-term and long-term information systems strategies and will enable SME leaders to make optimal use of their information technology assets, improving the productivity and competitiveness of the firms. Web 3.0 technologies are considered as emerging technologies, so the advantages and challenges of using these technologies for SMEs have not been explored in the context of emerging economies, such as India.
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Determinants of Online Purchase Intension: A Study on Indian Young-Adult Consumers
Potluri,Lohith Sekhar,Potluri,Rajasekhara Mouly,Vajjhala,Narasimha Rao 한국유통과학회 2019 KODISA ICBE (International Conference on Business Vol.2019 No.-
The purpose of this research is to explore diverse determinants of online purchase intention of Indian young adult consumers. After a detailed relevant literature review and theoretical framework on online purchase intention and factors influencing online purchase behavior, researchers framed a well-structured questionnaire for collecting required information from a sample of 300 Indian customers along with set of questions framed to conduct in-depth personal interviews. The collected data were summarized, coded, and controlled by using Software R-Studio along with Microsoft Excel software packages and analyzed by using statistical tools like observance of percentile, tally charts and chi-squares. Majority of Indian young adult consumers have given prime priority to price, whereas the quality variable has received next preference in the online purchasing. Astonishingly, Product design & features came down with a third priority given. Even though majority of the young adult consumers in India are involving online purchasing, they are not at all happy with the quality of the services they have received from online marketers.
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