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Ly Thi Minh Pham,Wann Yih Wu,Hong Nga Do,Tuan Minh Phung 세계문화관광학회 2015 International Journal of Culture and tourism Resea Vol.8 No.1
The purpose of this study is to examine how brand equity, from a customer point of view, influences quick-service restaurant revisit intention. The authors propose a conceptual framework in which three dimensions of brand equity including brand associations combined with brand awareness, perceived quality, brand loyalty and perceived value are related to revisit intention. Data from 570 customers who have visited 4 quick-service restaurants in Ho Chi Minh City were used for the structural equation modeling (SEM) analysis. The results show that strong brand equity is significantly correlated with revisit intention. Additionally, the effect of brand equity on revisit intention was mediated by perceived value, among others. Overall, this study emphasizes the importance of perceived value in lodging customers' mind. Finally, managerial implications are presented based on the study results.
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( Ly Thi Minh Pham ),( Wann Yih Wu ),( Hong Nga Do ),( Tuan Minh Phung ) 세계문화관광학회 2015 International Journal of Culture and tourism Resea Vol.8 No.1
The purpose of this study is to examine how brand equity, from a customer point of view, influences quick-service restaurant revisit intention. The authors propose a conceptual framework in which three dimensions of brand equity including brand associations combined with brand awareness, perceived quality, brand loyalty and perceived value are related to revisit intention. Data from 570 customers who have visited 4 quick-service restaurants in Ho Chi Minh City were used for the structural equation modeling (SEM) analysis. The results show that strong brand equity is significantly correlated with revisit intention. Additionally, the effect of brand equity on revisit intention was mediated by perceived value, among others. Overall, this study emphasizes the importance of perceived value in lodging customers’ mind. Finally, managerial implications are presented based on the study results.
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Anh Tuan DINH,Phung Quang NGUYEN,Minh-Duc LE 제어로봇시스템학회 2010 제어로봇시스템학회 국제학술대회 논문집 Vol.2010 No.10
Control of Inductor Motors is a difficult task because of the motors’ non-linear nature. Hence, the Inductor Motors are usually expressed by complicated non-linear models. This paper presents a new and effective method for modeling stator current and estimating rotor flux of an induction motor by applying Direct?ecoupling Methodology. A nonlinear control approach with full state feedback linearization has been used to construct the decoupling form of the induction motors. A new current controller named “irect-decoupling” based on exact linearization algorithm of the motor current model has been proposed. The obtained linear system in a new state-space is very convenient to design the current controller and the rotor flux estimator for induction motors. A linear Kalman filter has also been derived to construct an observer for rotor flux. Effectiveness of the new adaptive backstepping controller for induction motors and Kalman filter for observation of rotor flux has been verified by simulations and experiments in wide ranges of motor speed. Simulations and experiment results show clearly that the rotor flux can be well estimated in all operating conditions and performance of induction motors under all dynamic modes can be improved by using the new developed controller.
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Data Envelopment Analysis on Measuring the Performance of Vietnamese Joint-Stock Commercial Banks
NGO, Duc Tien,PHUNG, Thu Ha,DINH, Tuan Minh,NGUYEN, Thuy Lien Korea Distribution Science Association 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.7
Commercial banks have a significant impact on the economy of Vietnam because they provide the majority of transactional capital. Therefore, the operational efficiency of commercial banks is a viral topic for the study of the Vietnamese banking system. The research aims to examine the efficiency and inefficiency of joint-stock commercial banks in Vietnam from 2016 to 2020 and then classify them into the efficient group and inefficient group. The study employs the time series data of 29 joint-stock commercial banks during the period 2016-2020. Based on the data collected from the annual audited financial statements of 29 Vietnamese joint-stock commercial banks, the authors select input and output variables for the standard DEA models and anti-efficient DEA models. This research uses two stages, first, by applying the standard DEA model, we investigate the efficient banks; second, by employing the anti-efficient DEA model, we find out the inefficient banks. The results reveal that the average efficiency score of 29 joint-stock commercial banks tends to increase in the period 2016-2018 and decrease gradually in the period 2019-2020. The findings of this study suggest that several small and medium-sized banks in the Vietnamese banking sector have both promising and risky performances and the efficiency of state-owned commercial banks has also improved significantly during the study period.
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Tran, Khanh Long,Phung, Xuan Son,Kim, Bao Giang,Phan, Thi Hai,Doan, Thi Thu Huyen,Luong, Ngoc Khue,Pham, Thi Quynh Nga,Nguyen, Tuan Lam,Hoang, Van Minh,Le, Thi Thanh Huong Asian Pacific Journal of Cancer Prevention 2016 Asian Pacific journal of cancer prevention Vol.17 No.no.sup1
Evidence shows that tobacco advertising and promotion activities may increase tobacco consumption and usage, especially in youth. Despite the regulation on prohibiting advertisement of any tobacco product, tobacco advertisement and promotion activities are still common in Vietnam. This article presents current exposure to tobacco advertising and promotion (TAP) among school children aged 13 to 15 years in Vietnam in 2014 and potential influencing factors. Data from the Global Youth Tobacco Survey 2014 in Vietnam covering 3,430 school aged children were used. Both descriptive and analytical statistics were carried out with Stata 13 statistical software. Binary logistic regression was applied to explain the exposure to TAP among youth and examine relationships with individual factors. A significance level of p<0.05 and sampling weights were used in all of the computations. In the past 30 days, 48.6% of the students experienced exposure to at least 1 type of tobacco advertising or promotion. Wearing or otherwise using products related to tobacco was the most exposure TAP type reported by students (22.3%). The internet (22.1), points of sales (19.2) and social events (11.5) were three places that students aged 13-15 frequently were exposed to TAP. Binary logistic results showed that gender (female vs male) (OR = 0.61, 95%CI: 0.52 - 0.71), susceptibility to smoking (OR = 2.12, 95%CI: 1.53 - 2.92), closest friends' smoked (OR = 1.43, 95%CI: 1.2 - 1.7) and parents smoking status (OR = 2.83, 95%CI: 1.6 - 5.01) were significantly associated with TAP exposure among school-aged children. The research findings should contribute to effective implementation of measures for preventing and controlling tobacco use among students aged 13-15 in Viet Nam.
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