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Swee-Lin Ho 한국학술연구원 2012 Korea Observer Vol.43 No.3
This paper is an ethnographic account of the desires and struggles of some parents in South Korea who invest — financially and emotionally — in their children’s dream of becoming K-pop stars in the hope of securing a better future for their young, and repositioning themselves more favorably in an extremely restrictive and competitive environment. It is based on personal interviews with 15 mothers and 8 fathers, and participation-observation of young South Koreans’activities in a private academy where they receive “professional training.” This study contends that these parents are strategically benchmarking and re-benchmarking their place within a rapidly changing society by following shifting trends of pursuits that have emerged as new measures of success and status, so that they would not be “left behind” by a rapidly globalizing society.