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Consumers’ Sustainable Product Preference and Green Supply Chain Management Analysis
Suo Chenxia,Ma Yujie,Wang Peng,Xiao Bin,Yang Yong 보안공학연구지원센터 2016 International Journal of u- and e- Service, Scienc Vol.9 No.7
With the continuous rapid growth of national economy and the prominent improvement of people’s income level, people’s consumption concepts and habits have been significantly changed. People also have higher and higher requirements for the quality of life and environment. In recent years, as the safety problems of foods and life products are frequently exposed, the quality safety problem of products also has become a focus. How to eat and use safely becomes the topic that people are most concerned about. So people all cast their eyes to gradually certified pollution-free and green sustainable products. The sustainable product is not just a fashion concept of brand consumption but also of importance significance in solving product quality safety, improving product value, protecting environment and enhancing the international competitiveness of products. In the paper, we first make a survey on consumers’ sustainable product preference by the questionnaire. The paper analyzed the problems existent in consumer sustainable product preference in the form of questionnaire , discussed the mutual relation between corporate green logistics supply and sustainable product production, and put forward beneficial suggestions for corporate green supply chain management.
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