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이소은(Lee Soeun),이소은(Lee Soeun) 한국디지털디자인학회 2011 디지털디자인학연구 Vol.11 No.4
쇼윈도우 디스플레이는 고객과 최 접점에서 상품에 정보가치를 부가하고 브랜드의 메시지를 전달하여 이미지를 형성하게 하므로 판매활동에 있어서 중요한 요소이며 브랜드들의 치열한 경쟁 속에서 고객을 매장 안으로 유입하고 타 브랜드와의 차별화 전략으로서 쇼윈도우 디스플레이의 전략적 운용의 필요성이 강조되고 있다. 본 연구의 목적은 소비자의 구매의도 및 쇼윈도우 디스플레이 연출 유형에 대한 반응 분석을 통해 브랜드에서 쇼윈도우 디스플레이를 운용하는데 도움이 되는 가이드라인을 제시하고자 한다. 연구방법으로 본 연구는 설문지법을 활용하였으며 설문조사는 서울 및 수도권에 거주하는 20대 여자대학생을 200명을 대상으로 쇼윈도우 디스플레이에 대한 소비자의 평가 반응을 분석하고 구매 의도와의 상관관계를 파악하고자 하였다. 연구결과 계절감 코디네이션을 중심으로 연출한 쇼윈도우 디스플레이 경우에는 다른 브랜드와의 차별화나 그 브랜드의 시즌 주력 컨셉을 소비자에게 전달하는데 다소 미흡하며 구매 의도 빈도가 컨셉 스토리 테마를 중심으로 연출한 쇼윈도우와 비교할 때 낮은 것으로 나타났다. 컨셉 스토리 테마를 중심으로 쇼윈도우 디스플레이를 연출한 경우는 시즌 주력상품에 대한 인식 및 매장유입의 긍정적인 태도를 형성하는 것으로 나타나 쇼윈도우 디스플레이 연출에 따라 동일한 브랜드에 대한 느낌이나 반응 구매의도가 다르게 나타나는 것을 알 수 있었으며 쇼윈도우 디스플레이가 구매로 이어지기 위해서는 연구결과를 바탕으로 명확한 컨셉 스토리와 시즌 주력 상품을 미리 계획하고 연간디스플레이를 반영한 쇼윈도우 디스플레이의 운용 전략이 요구된다. Show window displays are one of the critical elements in sales activities granting information value to products conveying brand messages and creating images at the first contact points with customers. Thus there is increasing emphasis on the strategic operation of show window displays as a strategy to attract consumers into the store and differentiate a brand with its rivals in fierce brand name competitions. The purposes of this study were to analyze consumers' purchase intentions and reactions to show window displays and offer some helpful guidelines to brands in the operation of show window displays. A questionnaire was distributed to 200 female college students in their twenties living in Seoul and its metropolitan area in order to analyze their assessments and reactions to show window displays and examine any correlations with purchase intention. As a result when a show window display was directed around a sense of season or coordination it recorded a rather low level of performance in differentiating a brand from its competitors and conveying the brand's major concept for the season to consumers and a lower frequency of purchase intention than show window displays around a concept or story theme. When a show window display was directed around a concept or story theme it contributed to a positive attitude toward the main product of the season and store attraction. Those findings show that different show window display directions lead to different feelings reactions and purchase intentions for the same brand. Thus there is a need to set a clear concept and story plan a major product for the season in advance and implement a show window display operational strategy reflecting the annual display plan based on the findings in order to help show window displays bring in purchases.
Soeun Shin,Sun Ran Cho,Hyun Kyung Kim,Hyun-Na Koo,Gil-Hah Kim 한국응용곤충학회 2018 한국응용곤충학회 학술대회논문집 Vol.2018 No.10
The green peach aphid, Myzus persicae Sülzer, is an important sap-sucking pest of many plants, including Chinese cabbage. The objective of this study was therefore (1) to determine the effects of sublethal concentrations of afidopyropen, sulfoxaflor, and spirotetramat on adult longevity and the fecundity of M. persicae, and (2) to study the feeding behavior of M. persicae on Chinese cabbage leaves treated with various concentrations of these three insecticides. Longevity and total fecundity of M. persicae adults were decreased at concentrations higher than LC30. Feeding behavior analyses using an electrical penetration graph showed that sublethal concentrations of afidopyropen, sulfoxaflor, and spirotetramat had significant effects on the duration of phloem ingestion.
Soeun Shin,Sun Ran Cho,Hyun Kyung Kim,Hyun-Na Koo,Gil-Hah Kim 한국응용곤충학회 2019 한국응용곤충학회 학술대회논문집 Vol.2019 No.04
Whitefly (Hemiptera: Aleyrodidae) pests, including the sweetpotato whitefly, Bemisia tabaci, and the greenhouse whitefly, Trialeurodes vaporariorum, are economically important in agriculture. With the annual growth of the domestic fresh fruit export market, various quarantine treatment methods are being used to export strawberries of better quality. The purpose of the present study was to investigate the effect of ionizing radiations (electron beam, X-ray, gamma-ray) on the development and reproduction of two species of whitefly and to determine the optimal dose of three ionizing radiations for the construction of quarantine technology applicable to strawberry export.
Effects of Children`s Negative Peer Schema on the Perception Bias of Peer Relationships
Soeun Park,Chang Dai Kim,Yoon Kyung Shim,Soo Im Kim 한국상담학회 2011 Journal of Asia Pacific counseling Vol.1 No.2
Focusing on the idea that victims of bullying may have cognitive/behavioral factors that could trigger exclusion from others, this study has conducted two experiments regarding peer representations. In Study 1, 93 boys and girls in Grade 5 performed Missing Interpersonal Relations – Pair Task and Perception of Interpersonal Relationship Questionnaire, and the results demonstrated that children with negative peer representations viewed their own interpersonal relationships more negatively. In Study 2, a separate group of 118 boys and girls in Grade 5 performed Interpersonal Relations (none missing) – Pair Task and Perception of Interpersonal Relationship Questionnaire, and the results demonstrated that children with negative peer representations view interpersonal relationships between others more positively. The findings suggest that effective interventions are crucial for victimized children. With the possibility of children victim’s perception bias actually bringing about the victimization, counseling intervention to modify such perception bias seems necessary.