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- 저자 : Shweta Linga Reddy (검색결과 2 건)
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Fashion Blogging and Personal Style Bloggers: The Evolving Enterprise
Reddy, Shweta Linga The Korean Society of Costume 2013 International journal of costume and fashion Vol.13 No.1
This study examines existing literature and uses case studies to identify the scope of fashion blogging and the evolving role of the personal style bloggers in the fashion business. Information on six popular personal style bloggers has been gathered to demonstrate the evolving business of these bloggers and their scope of operations that are relevant to fashion. The case of these six bloggers were drawn from popular media publications such as CNN, Wall Street Journal (WSJ), Time, Women's Wear Daily (WWD) and The New York Times. The case study of these six bloggers reveals that these personal style bloggers have used their reach and influence on the blog audience to procure and access business opportunities to grow their enterprise. The findings indicate that affiliation, partnership or collaboration with brands or established designers adds more value to a personal style bloggers resume. However, the findings also indicate that the popular fashion bloggers provide a new opportunity for marketing and promoting fashion brands and products to the younger generation.
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Fashion Blogging and Personal Style Bloggers
Shweta Linga Reddy 한국복식학회 2013 International journal of costume and fashion Vol.13 No.1
This study examines existing literature and uses case studies to identify the scope of fashion blogging and the evolving role of the personal style bloggers in the fashion business. Information on six popular personal style bloggers has been gathered to demonstrate the evolving business of these bloggers and their scope of operations that are relevant to fashion, The case of these six bloggers were drawn from popular media publications such us CNN. Wall Street Journal (WSJ). Time. Women `s Wear Daily (WWD) and The New York Times. The case study of these six bloggers reveals that these personal style bloggers have used their reach and influence on the blog audience to procure and access business op-portunities to grow their enterprise. The findings indicate that affiliation, partnership or collaboration with brands or established designers adds more value to a personal style bloggers resume. However, the findings also indicate that the popular fashion bloggers provide a new opportuniti for marketing and promoting fashion brands and products to the younger generation.
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