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RISS 인기검색어
- 검색키워드
- 저자 : Shoham, Aviv (검색결과 3 건)
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Born International:Exporting From Day One as an Alternative to Traditional Internationalization
Shoham, Aviv,Kahle, Lynn R.,Rose, Gregory M. Research Institute for Business and Entrepreneursh 1998 ASIAN JOURNAL OF BUSINESS AND ENTREPRENEURSHIP Vol.1 No.-
Cavusgil (1994) observed that a new breed of international firms has emerged. They differ from other firms in business orientation. They are born international and do not follow the traditional internationalization process. Rennie's study (1993) sampled such firms (in Australia) and provided descriptive characteristics of "Born International Firms" (BIF). This study provides information about such firms in Israel. Best viewed as an exploratory study, it replicates Rennie's findings and provides preliminary support to the generalizability of his findings. By providing descriptive information on additional constructs, this study also extends Rennie's study. We find a number of differences for firms that follow the two business orientations in marketing variables and in performance. In the introduction, we noted that Cavusgil (1994, 1995) observed that a new type of international firms has emerged. They differ from other firms by being BIF. Thus, they do not follow the traditional internationalization process model. Previously, Rennie (1993) studied such firms in Australia. He provided descriptive characteristics of BIF. While Rennie (1993) provided a necessary first step in the study of such firms, there is a need for additional studies about this new phenomenon. Our study provides additional information about BIF in an Asian country, Israel. As noted, our study served two main purposes. First, it explores some of Rennie's findings (1993) in Israel. We provide preliminary support to the generalizability of some of Rennie's findings. Similar to his findings, we find that the phenomenon is widespread and not typical to Australian exporters only. We also find that Israeli BFI, like their Australian counterparts, outperform frims that follow the traditional internationalization process. However, contrary to Rennie (1993), Israeli BFI tend to emphasize high quality (as in Australia), but couple this increased quality with higher prices. While being exploratory in nature, the differences observed on pricing strategy in this study have important preliminary managerial implications. Given that increased quality was coupled with high prices in Israel, aspiring entrepreneurs have two strategic options. They can either use low prices, especially during market penetration. Alternatively, they can pursue a premium strategy, charging higher prices for the enhanced quality of their products. Additionally, our study provided data on constructs that were not addressed by Rennie (1993). Thus, the study extended Rennie's findings (1993) beyond the differences observed in Australia. Obviously, as noted in the "Limitations" and "Discussion" sections, much work still remains. This phenomenon is extremely important as evidenced by the fact that 25 percent of the firms in our sample identified themselves as BIF. The route to internationalization differs for BIF and further research is called for to enhance our understanding of such firms.
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CROSS-CULTURAL COMMUNICATION THROUGH FASHION AND BRAND CONSCIOUSNESS
Gregor Pfajfar,Aviv Shoham,Nihat Anil,Ossi Pesämaa,Maja Makovec Brenčič 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
The global luxury market is relentlessly growing over the last few decades, defying the global economic crisis. It is estimated that the luxury market is made up by a continuously enlarging heterogeneous group of 330 to 380 million consumers worldwide. The consumption of luxuries goes beyond the riches and wealth of countries, as the highest luxury spenders are to be found in places like the Middle East, Japan, and China. Luxury goods’ penetration relatively to GDP is low in countries like Germany and the U.S. and high in Italy, France, and South Korea. Wealth and economics alone cannot explain the economics underlying luxury consumption; culture is an important driver of growth in this sector. Culture gives meaning to luxuries, affects the perceived value and motivations to buy luxury goods, and determines luxuries’ signaling power and potency as differentiators and identity signifiers. Today, despite the size, growth and geographical spread of the luxury goods market, cross-cultural research is limited and rather scattered in different fields. Much of the research undertaken draws from Hofstede’s typology of culture and focuses on a narrow range of conceptual issues. The purpose of this presentation is to review and summarize existing cross-cultural research on luxury products and to identify fruitful future research directions that will expand our understanding of luxury goods marketing. In addition, attention will be given to examining current trends and behaviors in the field
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Columellar reconstruction: a refinement of technique
Rotem Tzur,Alexander Bogdanov Berezovsky,Yuval Krieger,Yaron Shoham,Eldad Silberstein 대한두개안면성형외과학회 2018 Archives of Craniofacial Surgery Vol.19 No.2
The nose is an important landmark of the face and its shape and beauty is of significant concern. The columella is the subunit between the two nostrils that provides support and projection to the nasal tip and has functional role in nostrils, as well as aesthetic. Ethiology for columellar absence or deficiency is diverse, and it is one of the most complex nasal subunits to reconstruct because of its narrow horizontal dimension, its tenuous vascularity and limited availability of adjacent tissue. We present a patient with columellar, membranous septum and upper lip defect, due to oncological resection. The lip reconstruction was designed using advancement of two upper lip edges with the technique of webster perialar/nasocheek advancement. However, the perialar/nasocheek tissue which is usually discarded was used as inferiorly based skin flaps to reconstruct the membranous septum, columellar skin and nasal vestibule lining. Rib cage cartilage graft was used as columellar strut for support. At 1-year followup, the patient has good nasal contour and projection. Scaring of the columella is very subtle. This is a versatile way for successful reconstruction of a columella and large central facial defect in one-stage operation. It is a method which provides very satisfactory aesthetic result with minimum patient morbidity and discomfort.
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