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RISS 인기검색어
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- 저자 : Shing-Sheng Guan (검색결과 1 건)
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A Study of Consumer Preference among Different Patterns and Color Collocations
Shing-Sheng Guan,Fu-ling Chang,Lu-Yin Juan 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
This research topic focuses on how products designed utilizing the digital inject printing technology will affect consumers" purchasing intention and behavior. Digital inject printing is a revolutionary innovation of fabric printing technology in the textile manufacturing process; through this process, the data can be utilized to monitor the textile printing quality; and to overcome the traditional fabric printing limitation. This research used 12 pictures featuring product designs in different styles and colors to analyze how customers will favor each one of the different combinations. Based on the 12 pictures, we will verify what the preferred interviewee"s characteristics are. The results show that interviewees whose older age, higher monthly income, and greater monthly disposable income had a distinct preference in images of classic and modem designs in bright, cool/warm color mixing; meanwhile, these interviewees signify their preference of silky, soft and smooth hand-felt material. Other interviewees" preferences were also discussed in the article. This research finding concerning product designs of styles and colors represent some important information about the future of new product development regarding the application of innovative digital inject printing technology.
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