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RISS 인기검색어
- 검색키워드
- 저자 : Rosidah Musa (검색결과 2 건)
- 무료
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Homestay Program in The Vicnity of National Park Pahang : An Exploratory Study
Anizah Hj Zainuddin,Zubaidah Zahirudin,Noor Afizah Ismail,Rosidah Musa,Wan Jooria Hood,Samirah Hamzah,Jamaliah Mohd Yusof 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0
This study focused on the potential supply and demand of a Homestay program in the vicinity of National Park, Pahang (TNNP) Malaysia. A visitor (tourist) survey in the form of questionnaire was designed based on researcher's interviews, visits to and observations in TNNP Malaysia. The questionnaire was appropriately divided into different sections in order to allow the focus on different aspects of the study. In addition, personal interviews were also conducted focused on tourism development at the villages in the vicinity of TNNP Malaysia. Details of the Homestay package offered including pricing, costing, activities included and benefits received from offering such program were also gained. Interviewees were also quizzed on problems and challenges faced, interest and expectation of running a Homestay program. Their opinion was also seek on how to make the Homestay program more successful in view of the Homestay program being a viable ecotourism product in the vicinity of TNNP, Malaysia. The result revealed that there are vast potential interest and demand by tourists (both foreign and local) who visited TNNP Malaysia to join a Homestay program. With the basic infrastructure for the establishment of a Homestay program already in place, available assistance from several relevant government authorities and willingness on the part of the villages as Homestay's operators; the researchers proposed for this Homestay program to be taken up. However there should be an identification of a relevant and capable government body governing and claiming ownership over the program. Nonetheless, the success of the Homestay program depends very much on the positive attitude of the Homestay providers. It is of utmost important that the involvement of the Homestay providers together with villagers to prevail to determine the success of the program. The elected committed members of the Homestay program should be committed to ensure that all related Homestay activities are continuously offered and monitored. Additionally, it was deduced that a smart partnership with other relevant authorities namely Ministry of Tourism at the state level, local authorities, travel agencies, hotel operators and boat operators should be firstly encouraged in order to form the viable framework for the whole successful operations of a Homestay program in TNNP Malaysia
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Taman Negara (National Park) Malaysia : Perception or Reality of its Brand Equity
Faizah Haji Abdul Rahim,Faridah Hj,Hassan,Carol Teo Boon Chui,Rohiyati Haji Hashim,Rosidah Musa,Jamaliah Mohd Yusuf 세계문화관광학회 2008 Conference Proceedings Vol.9 No.0
Taman Negara (TN) of Malaysia is one of the oldest rainforest in the world. It has attracted a large number of visitors among the foreigners and also the locals because of the attraction of its rain forest. However, ever since then, the brand image that was portrayed by the visitors was never being explored by the management of the park. The stakeholders such as the hotel operators, restaurant owners and indeed the visitors themselves have their own view regarding the brand equity of the park. The consequence of this different brand equity of the park led to confusion not only among the stakeholders but also on how to promote the place of attraction not only among the foreigners but to the local Malaysians. The first phase of the research on Taman Negara has been conducted and results shows that the brand equity that comprises of brand awareness, brand loyalty and brand association of Taman Negara as an eco-tourism destination among foreigners is very positive and also a similar view is being portrayed by the locals too. Various brand association has been linked with Taman Negara. The preliminary findings showed that foreigners viewed differently from the locals. The locals viewed that Taman Negara is highly associated with river and jungles but the foreigners felt that the place is a rich heritage of tropical rain forest which they could not enjoy now in their home country. If this situation is not rectified, the whole operation of Taman Negara will lead to different alignment in order to drive the brand implementation of the park. The research was carried out during the peak season of visitor's arrival at the park. A total of 250 respondents were surveyed using a structured questionnaire and also a personal interview was conducted among the park stakeholders. This paper therefore explores the current situation of the brand equity of the park. It is imperative for Taman Negara to have their products with its own brand as a strong brand image could offer several important strategic advantages to the organization. A product that has a powerful brand identity creates a major competitive advantage that encourages repeat visitors.
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