IT 기술력으로 대한민국을 연결하다: 메쉬코리아의 성공 메커니즘 분석

유정범(Jeong-bum Rhyu),박재홍(Jae-hong Park),이동근(Dong-gun Lee),박기찬(Kichan Park) 한국경영학회 2021 Korea Business Review Vol.25 No.신년 특별호

온라인 쇼핑 시장의 발전과 코로나19 바이러스의 확산으로 비대면 생활 시대가 점진되면서 라스트 마일 시장(Last Mile Market)은 유래 없는 호황을 맞이하고 있다. 이제는 배송의 대상이 음식에 국한되지 않고 편의점, H&B 스토어 등 비(非)음식분야까지 서비스가 보편화 되었다. 본 연구는 라스트 마일 업계에서 IT(Information Technology) 기술력을 기반으로 성공적인 성장을 거듭하고 있는 메쉬코리아의 성공 사례를 자원기반이론(RBV)의 확장 모델로 평가되는 SER-M 패러다임을 통해 분석했다. 주체의 특성, 환경적 조건, 자원의 역량요인 등이 융합 · 결합을 통해 어떠한 메커니즘을 형성하여 성공할 수 있었는지, 그리고 더 큰 성장을 위해 어떤 도전과제에 직면하고 있는지를 살펴보았다. 분석결과, 선순환적 성장 메커니즘을 구축시켜준 주요 원동력은 다음과 같이 나타났다. 첫째, 주체변수의 특성은 창업가의 기업가정신으로 나타났다. 메쉬코리아의 창업주 유정범 대표는 아버지의 장례식장에서 배달 시스템의 비효율성을 보면서 이를 개선하기 위해 창업을 결심했다. 유대표의 기업가 정신은 현장 중시 철학인 ‘우문현답’, 모두에게 이익이 되도록 하려는 모토인 ‘세상에서 가장 깨끗한 1원의 가치’, 그리고 흔히 라이더(Rider)라 부르는 배송기사들에 대한 ‘섬김의 리더십’실천으로 부각된다. 둘째, 성공을 위한 환경적 요인은 온라인 쇼핑이 활성화되어 라스트 마일 사업이 확대된 시장 환경, 인공지능(AI), 빅데이터 등 다양한 기술의 발전에 힘입어 신유통 등 물류 시장에 혁신의 바람을 불게 한 시대적 환경, 그리고 코로나-19 신종 바이러스 확산에 따른 강력한 사회적 거리두기 조치등의 정책적 환경이 새로운 기회를 제공한 것으로 나타났다. 셋째, 유정범 대표의 기업가 정신과 코로나 팬데믹 환경에 더하여 메쉬코리아가 보유하고 있는 인적, 물적 자원을 업계에서 유일하게 직영 구조로 운영하는 전략적 자원으로 구축 및 활용함으로써 글로벌 배송 업체까지도 벤치마킹하고자 하는 메쉬코리아의 선순환적 성공 메커니즘이 사내외로 확산되고 있음을 확인하였다. 논문의 마지막 부분에서는 대부분의 사업과 산업이 어려움에 처한 상황에서도 배송업계에 대한 낙관적 전망에 따라 포화상태로 접어들고 있는 라스트 마일 업계에서 메쉬코리아가 향후 직면하게 될 도전과제에 대하여 살펴보았다. 본 연구는 메쉬코리아의 성공적 성장사례를 통해 스타트업 기업들의 시장진입 및 성장전략, 그리고 그 과정에서 직면하게 되는 이슈와 과제를 어떻게 대응하고 극복해 갈 것인지에 대한 방법을 토론하는 데 그 의미를 두고자 하였다. The Last Mile Market is experiencing an unprecedented boom due to advent of the non-faceto-face life era caused by the development of the online shoppong market and the spread of the COVID-19. The target of delivery is not limited to food, and services have become common in non-food fields such as convenience stores and H&B stores. This study analyzed the success cases of Mesh Korea, which has achieved successful results based on IT(Information Technology) in the Last Mile Industry, through a ser-M model. and this study examines what kind of mechanisms the subject, environment, and resourse factors could have formed and succeeded through fusion and combination, and what challenges they face for greater growth. CEO Rhyu Jeong-beom, founder of Mesh Korea, decided to start a business in order to improve the inefficiency of the delivery system at his father’s funeral. His entrepreneurship is “Woo Moon Hyeon-dap(The answer to our problem is in the field),” a philosophy that focuses on the field, “the cleanest value of 1 won in the world,” and the leadership of serving delivery riders. Environmental factors for success were analyzed by dividing in to Market Environment in which the Last Mile Market has expanded due to active online shopping, The environment of the times in which various technologies such as AI(artificial intelligence) and big data have been developed to blow the wind of innovation in the logistics market. and Policy Environment such as strong social distancing following the spread of the COVID-19. This study presents the challenges that Mesh Korea will face in the future in the last mile industry, which is saturated with indyustry optimism. And it is meaningful in discussing how to overcome the start-up and growth of start-up companies and the challenges they will face through the case of Mesh Korea.

지방흡입술 후 괴사성 근막염과 동반하여 발생한 독성 쇼크 증후군

유희선(Hee Seon Rhyu),박민호(Min Ho Park),김정철(Jung Chul Kim),류성엽(Seong Yeop Rhyu),박영규(Young Kyu Park),김형록(Hyeong Rok Kim),김동의(Dong Yi Kim),김영진(Young Jin Kim),김신곤(Shin Khon Kim),주재균(Jae Kyun Ju) 대한외과학회 2008 Annals of Surgical Treatment and Research(ASRT) Vol.74 No.3

PUBLIC SECTOR PRODUCTIVITY IMPROVEMENT

RHYU, JI-SUNG 단국대학교 정책과학연구소 1993 정책과학연구 Vol.5 No.-

공공기관의 비효율적, 비효과적 업무 수행 능력 사기업의 그것과 대비되어 늘 지적의 대상이 된다. 이러한 사실은 정부개혁의 필요성으로 반향되어, 정부의 업무 수행 능력을 향상시키고자 고안된 많은 개혁 프로그램이나 혹은 전략으로 전환된다. 공공기관을 보다 생산적이고 경쟁적인 체질로 개선시키기 위한 일련의 노력은 사조직의 생산력 증진을 위한 관리방법이 공조직의 그것보다 더 좋은 관리방법이라는 가정에서부터 출발한다. 따라서, 오늘날 사조직을 효과적으로 관리하는 많은 방법들이 그대로 공공기관의 관리에 응용되고 있으며, 이러한 최근의 새로운 경향은 정부의 관료적 조직의 운영에 큰 영향을 미치고 있다. 이러한 맥락에서, 본 논문은 사조직에서 얻어진 실제의 인사 및 조직관리 경험들이 어떻게 공기관의 관리에 응용될 수 있는가와 관계가 있다. 이 질문에 답하기 위해 본 논문은 (1) 공조직과 사조직에서 사용되는 생산성이라는 용어의 정의, (2) 공공조직과 사조직이 추구하는 가치들의 차이, (3) 사조직 관리기법의 공공기관에 대한 응용의 어려움, (4) 이 문제에 대한 대안의 제시 등을 차례로 언급하고 있다. 결론적으로, 본 논문은 공공분야에 적용된 생산성 증진을 위한 일련의 노력이 어떠한 결과 혹은 영향을 공조직에 미쳤는가를 언급하고 있으며, 또한 이와 관련된 정부의 개혁을 위한 노력들로는 어떠한 것이 있는가를 살펴 보았다.

Communication Redundancy for Reliability Improvement in an Industrial Monitoring and Control System

Rhyu, Keel-Soo,Chung, Kyung-Yul The Korean Society of Marine Engineering 2004 한국마린엔지니어링학회지 Vol.28 No.8

In development of monitoring and control systems, one of the most important points is to consider a redundancy so that the system can be operated normally although hardware faults are partly occurred. The purpose of this paper is to introduce a monitoring and control system with a redundancy function for I/O servers and communication networks. I/O servers composed with an active server and a standby server. Each server also has 3 communication ports, 2 ports of them were connected to field units and the other 1 port was connected to the other server. Field units have to be constructed to 2 communication ports connected I/O servers through communication lines. Also, server communication module was implemented for analyzing and handling fault elements. and was submodularized for linking easily with a monitoring and control module. An experiment with 2 servers and 2 field units was constructed to demonstrate its effectiveness.

Scanning Electron Microscopic Observation of Human Skin Replica

Rhyu, Yeon-Seung,Chung, Ye-Ji,Uhm, Chang-Sub Korean Society of Microscopy 2010 Applied microscopy Vol.40 No.4

The skin is the largest organ of the integument system whose surface is closely related with many physiological and pathological conditions. Various methods are used to understand the structural and functional status of human skin. We would like to present usefulness of scanning electron microscopic (SEM) observation of skin replica and its significance of training module for a novice. The silicon replicas from several regions of the body (hand, finger, forearm, lip, and face) were casted by applying Exafine$^{(R)}$ mixture. The positive replicas were prepared by applying EPON 812 mixture on negative silicon replicas. Some of the negative silicon replicas were cut with a razor blade and surface profiles were observed. The negative and positive replicas were coated with platinum and were observed under the scanning electron microscope. We could investigate the detailed structures of the human skin surface without any physical damage to the subject. The positive replicas depicted real surface structure of the human skin vividly. The cross sectional view of the negative silicon replicas provided surface profile clearly. The scanning electron microscopic observation of the human skin replicas would be useful to study skin surface structures and to evaluate medical and esthetical applications.

The Expression of IL-4 and Interferon-gamma Genes in Proportion to Serum IgE Levels in Peripheral Blood Mononuclear Cell of Patien

Rhyu, Mun Gan,Kim, Jin Wou,Park, Chul Jong,Kim, Chung Won,Yi, Jong Yuk THE CATHOLIC UNIVERSITY OF KOREA 1997 Bulletin of The Catholic Research Institutes of Me Vol.25 No.-

IL-4 and IFN-γ gene expressions in peripheral mononuclear cells(PBMC) were compared by semi-quantitative reverse transcription-polymerase chain reaction (semi-quantitative RT-PCR) between atopic dermatitis(AD) patients showing high serum IgE level and those showing low serum IgE level. The subjects of this study were 15 cages; 5 AD patients with high serum IgE(>2,000kU/l), 5 AD patients with low serum IgE(<100kU/l), and 5 healthy controls. Cultures of PBMC were harvested at 0 hr(unstimulated), 3 hr, 6 hr, 12 hr, and 24 hr(stimulated). Phorbol 12-myristate 13-acetate in combination with calcium ionophore A231879(PMA / CA) was used as a stimulant. Semi-quantitative RT-PCR was performed. The results were as follws; 1) IL-4 gene expression in unstimulated PBMC was higher at AD patient groups than at control group but statistically higher only at AD patient group with high serum IgE level than at control group (P<0.05). 2) IFN-γ gene expression in unstimulnted PBMC was higher at AD patient groups than at control group without statistical significance. 3) IL-4 mRNA was first detected at 3 hr after stimulation in vitro and persisted until 6 hr, and slowly decreased in all three groups. IL-4 gene expression was higher at 3 hr than at 12 hr or 24 hr in AD patient group with high IgE level(P<0.05). 4) IFN-γ gene expression was first detected at 3 hr and Persisted until 24 hr. IFN-γ gene expression was lower at 24hr than at 3 hr, 6hr, and 12hr in AD patient group with low IgE level(P<0.05). 5) IL-4 and IFN-γ gene expressions in stimulated PBMC were not different among all three groups. In light of our results, it is suggested that T cells of AD patients are more activated in vivo because IL-4 and IFN-γ gene expressions are increased at AD patient groups than at control group. Since there are no differences of IL-4 and IFN-γ gene expressions in PBMC stimulated with PMA / CA, it may be suggested that AD is not characterized by the shift in the reciprocal relationship between IL-4 and IFN-γ production when T cells are stimulated under antigen presenting cell - independent conditions.

首都圈地域에서 土壤의 酸性化에 의한 리기다소나무의 生長 減少

Rhyu, Tae-Cheol,Kim, Kee-Dae,Kim, Joon-Ho 한국생태학회 1994 Journal of Ecology and Environment Vol.17 No.3

수도권에서 보고된 리기다소나무 생장감소의 원인을 밝히기 위하여 33장소의 리기다소나무 숲에서 교목의 밀도, 수령 및 토양의 물리화학적 특성을 조사하였다. 토성을 제외하고 토양의 물리적 특성들은 도심지와 전원지에서 차가 없었다. 그러나 토양의 pH값, 염기포화도 및 염기성 양이온 함량은 전원지에 비해 도심지에서 낮았지만, 수용성 Al 함량과 S함량은 그 반대였다. 도심지의 토양산성화는 산성강하물에 의한 영향으로 해석된다. 다중회귀분석 결과, 수도권에서 리기다소나무 생장은 토양의 가비중<토양의 Al 함량<교목의 밀도<토양의 Mg 함량<수령의 순으로 영향이 컸다. 결론적으로 수도권에서 리기다소나무 생장의 감소는 1차적으로 토양산성화가 주요한 요인이었을 것으로 판단된다. To elucidate the cause of growth decline of pitch pine (Pinus rigida) in Seoul, tree density, tree age and physico-chemical properties of soils were investigated at 33 sites of pitch pine forests in metropolitan Seoul, its vicinity and rural areas. The physical properties of soils except for soil texture in Seoul did not differ from those in rural areas. pH values, base saturation, and Ca and Mg contents of soils in Seoul, however, were significantly lower than those in suburbs and rural areas. In contrast, soluble Al and $S0_4^{2-}-S$ contents in Seoul were higher than those in rural areas. Low pH of forest soils in Seoul and suburbs seems to be caused by acid deposition. According to multiple regression analysis, growth of pitch pine in Seoul was affected by several factors in the following order: soil bulk density < Al content of soils < tree density < Mg contents of soil < tree age. We concluded that the acidification of forest soil can be a predisposing factor for the growth decline of pitch pine in metropolitan areas.

Kinetic Studies on Bromine-Exchange Reactions of Antimony Tribromide with $\alpha$-Phenyl-n-butyl and $\alpha$-Phenyl-i-butyl Bromides in Nitrobenzene$^\dag$

Rhyu, Sok-Hwan,Choi, Sang-Up Korean Chemical Society 1987 Bulletin of the Korean Chemical Society Vol.8 No.5

The rate of bromine-exchange reaction between antimony tribromide and ${\alpha}-phenyl-n-butyl$ bromide in nitrobenzene has been determined, using antimony tribromide labelled with Br-82. The results indicate that the exchange reaction follows the first-order kinetics with respect to the organic bromide, and either the second- or first-order kinetics with respect to antimony tribromide depending on its concentration. The third-order rate constant obtained was 7.50 ${\times}10^{-2}l^2mol^{-2}s^{-1}$ at 28$^{\circ}$C. Similar study on the bromine-exchange reaction between antimony tribromide and ${\alpha}$-phenyl-i-butyl bromide has also been carried out. The results of the study show the same kinetic orders as the ones observed with $\alpha$-phenyl-n-butyl bromide. The third-order rate constant observed was 2.40 ${\times} 10^{-2} l^2mol^{-2}s^{-1}$ at 28$^{\circ}$C. The activation energy, the enthalpy of activation and the entropy of activation for the two exchange reactions mentioned above have been determined. The reaction mechanisms for the exchange reactions are discussed.

Electron-Microscope Contributions to Autophagy Research and the Nobel Prize in Physiology or Medicine 2016

Rhyu, Im Joo Korean Society of Microscopy 2017 Applied microscopy Vol.47 No.1

Professor Yoshinori Ohsumi received the 2016 Nobel Prize in Physiology or Medicine for his contribution to autophagy research, which was first studied using electron microscopy. To celebrate and commemorate this historical moment, I describe the role of electron microscopy in autophagy research and suggest a role for next-generation electron microscopy in this research field.

Role of Reactive Oxygen Species in TGF-β1-Induced Mitogen-Activated Protein Kinase Activation and Epithelial-Mesenchymal Transition in Renal Tubular Epithelial Cells

Rhyu, Dong-Young,Yang, Yanqiang,Ha, Hun-Joo,Lee, Geun-Taek,Song, Jae-Sook,Uh, Soo-Taek,Lee, Hi-Bahl 이화여자대학교 약학연구소 2004 藥學硏究論文集 Vol.- No.14

Epithelial-mesenchymal transition (EMT) plays an important role in renal tubulointerstitial fibrosis and TGF-β1 is the key inducer of EMT. Phosphorylation of Smad proteins and/or mitogen-activated protein kinases (MAPK) is required for TGF-β1-induced EMT. Because reactive oxygen species (ROS) are involved in TGF-β1 signaling and are upstream signaling molecules to MAPK, this study examined the role of ROS in TGF-β1-induced MAPK activation and EMT in rat proximal tubular epithelial cells. Growth-arrested and synchronized NRK-52E cells were stimulated with TGF-β1 (0.2 to 20 ng/ml) or H₂0₂ (1 to 500 μM) in the presence or absence of antioxidants (N-acetylcysteine or catalase), inhibitors of NADPH oxidase (diphenyleneiodonium and apocynin), mitochondrial electron transfer chain subunit I (rotenone), and MAPK (PD 98059, an MEK [MAP kinase/ERK kinase] inhibitor, or p38 MAPK inhibitor) for up to 96 h. TGF-β1 increased dichlorofluorescein-sensitive cellular ROS, phosphorylated Smad 2, p38 MAPK, extracellular signal-regulated kinases (ERK)1/2, α-smooth muscle actin (α-SMA) expression, and fibronectin secretion and decreased E-cadherin expression. Antioxidants effectively inhibited TGF-β1-induced cellular ROS, phosphorylation of Smad 2, p38 MAPK, and ERK, and EMT. H₂0₂ reproduced all of the effects of TGF-β1 with the exception of Smad 2 phosphorylation. Chemical inhibition of ERK but not p38 MAPK inhibited TGF-131-induced Smad 2 phosphorylation, and both MAPK inhibitors inhibited TGF-β1- and H₂0₂-induced EMT. Diphe-nyleneiodonium, apocynin, and rotenone also significantly inhibited TGF-β1-induced ROS. Thus, this data suggest that ROS play an important role in TGF-β1-induced EMT primarily through activation of MAPK and subsequently through ERK-directed activation of Smad pathway in proximal tubular epithelial cells.