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The Business of Rugby in the Twenty-First Century: An Introduction to this Special Issue
Rachel J. Batty 글로벌지식마케팅경영학회 2018 Journal of Global Sport Management Vol. No.
Inspired by the spectra of rugby union research presented at the 2017 World in Union International Rugby Conference, this special issue brings together a selection of the more recent empirical developments within the business of rugby. This initial paper is presented as a contextual precursor to the six special issue papers that follow. Combined, these papers draw on a variety of methodologies as well as a range of perspectives including pragmatic, philosophical, and critical platforms. We believe the research presented in this issue provides a rich and diverse source of learning for researchers and practitioners interested in the global business of rugby union.