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- 저자 : R. Cristiano (검색결과 3 건)
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Cristiano Ciappei,Lamberto Zollo,Andrea Boccardi,Riccardo Rialti 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
One of the most significant challenges of modern strategic marketers refers to the ability of expressing the authentic value of fashion brand. This is particularly important for luxury goods, which are able to effectively impact on customers’ social attitude and behavior. Hence, pertinent literature is progressively focusing on the role of authenticity as a strategic element for marketing theory. Specifically, three elements have been associated with brand’s authenticity, namely quality commitment, heritage, and sincerity. In the present research we apply a validated empirical instrument concerning brand authenticity and its aforementioned three elements. Precisely, we will present and discuss the results of a survey implemented in the Tuscany region (Italy), thus aiming at investigating possible differences and/or similarities characterizing Tuscan customers’ perception of luxury brand authenticity. A structural equation model will be conceptualized and assessed in order to analyze the existing relationships between brand’s authenticity elements, namely quality commitment, heritage, and sincerity. The results confirm the hypothesized significance of these relationships among variables. Further, we will introduce the notion of mythopoiesis, which will be interpreted as a strategic vehicle able to appropriately communicate the traditional values, culture, and historical symbolic meanings of luxury fashion brand. Actually, marketing mythopoiesis results in being an effective element for translating a historical ‘stock’ of heritage into a strategic ‘flow’ of narrative capabilities by marketing managers.
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Superconducting Strip Ion Detectors for Time-of-flight Mass Spectrometer
Zen, N.,Suzuki, K.,Shiki, S.,Ukibe, M.,Koike, M.,Casaburi, A.,Ejrnaes, M.,Cristiano, R.,Ohkubo, M. The Korean Superconductivity Society 2012 Progress in superconductivity Vol.14 No.2
Superconducting detectors are promising as ion detectors for time-of-flight mass spectrometers (TOF MS). They can achieve mass-independent detection efficiency even for macromolecular bombardments, because output signals are produced through the deposited kinetic energy at ion impact instead of secondary electron emission that is the ion detection mechanism of conventional microchannel plate (MCP) detectors or secondary electron multipliers (SEM). Among the superconducting detectors, the superconducting strip ion detectors (SSIDs), which consist of several hundreds of superconducting lines with a width of a few hundreds nm and a thickness of a few tens of nm, have a fast response time of less than 1 ns. Inherently, the response time of SSIDs is determined by kinetic inductance, so that it was difficult to realize a fast SSID with a large detection area. However, we succeeded in realizing the detector size up to $5{\times}5mm^2$ without response time degradation by using a parallel configuration.
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Superconducting Strip Ion Detectors for Time-of-flight Mass Spectrometer
N. Zen,K. Suzuki,S. Shiki,M. Ukibe,M. Koike,A. Casaburi,M. Ejrnaes,R. Cristiano,M. Ohkubo 한국초전도학회 2012 Progress in superconductivity Vol.14 No.2
Superconducting detectors are promising as ion detectors for time-of-flight mass spectrometers (TOF MS). They can achieve mass-independent detection efficiency even for macromolecular bombardments, because output signals are produced through the deposited kinetic energy at ion impact instead of secondary electron emission that is the ion detection mechanism of conventional microchannel plate (MCP) detectors or secondary electron multipliers (SEM). Among the superconducting detectors, the superconducting strip ion detectors (SSIDs), which consist of several hundreds of superconducting lines with a width of a few hundreds nm and a thickness of a few tens of nm, have a fast response time of less than 1 ns. Inherently, the response time of SSIDs is determined by kinetic inductance, so that it was difficult to realize a fast SSID with a large detection area. However, we succeeded in realizing the detector size up to 5×5 mm2 without response time degradation by using a parallel configuration.
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