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- 저자 : R Arief HELMI (검색결과 2 건)
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Factors Influencing Purchase Intention on Private Label Products
Nina MAHARANI,Arief HELMI,Asep MULYANA,Meydia HASAN 한국유통과학회 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.11
This study aims to develop propositions about the factors that influence the purchase intention of private label products. These factors are: in-store promotion, visual merchandising, store image, and customer value. This study elaborates on some of the results of previous studies that have examined the factors that influence purchase intention of private label products that have been published on Google Scholar and indexed by Scopus between 1991- 2020, to develop a proposition. This paper fills a lack of Studies which discuss purchase intention from a consumer behavior perspective. From the perspective of consumer behavior, purchase intention is influenced by three factors, namely: intrinsic factors including: consumer value, extrinsic factors including: in-store promotions, visual merchandising and store image, and consumer factors. This paper defines purchase intention as the effort and strong urge to buy a particular product in the future, the possibility of considering buying the product, the decision to rebuy the product and the desire to recommend the product. The main findings of this research are several propositions, namely: in-store promotion, visual merchandising and store image directly affect customer value and purchase intention. The following propositions are: In-store promotion, visual merchandising and store image influence purchase intention mediated by customer value.
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Daman SUDARMAN,Dwi KARTINI,R Arief HELMI,Rita Komala DEWI 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.6
RTD tea, which is the most popular soft drink choice after bottled water, has experienced trade challenges during the COVID-19 pandemic. The purpose of this study was to examine the effect of managerial capabilities, strategic alliance and strategic innovation on product lifecycle management and corporate performance is moderated by the social media in RTD tea companies. The research method used in this research is a quantitative approach with data processing using SemPls. The results showed that the Managerial Capabilities variable did not have a significant effect on Marketing Performance, the Managerial Capabilities variable did not have a significant effect on Product Lifecycle Management, the Product Lifecycle Management variable had a significant effect on Marketing Performance, the Social Media variable was proven to mediate PLM Marketing Performance, the Strategic Alliance variable did not have a significant effect on Marketing Performance. The Strategic Alliance variable had no significant effect on Product Lifecycle Management, the Strategic Innovation variable had a significant effect on Marketing Performance, and the Strategic Innovation variable had a significant effect on Product Lifecycle Management.
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