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- 저자 : Mrozek, Stephanie (검색결과 3 건)
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Tomas Falk,Alexander J. Mrozek,Werner H. Kunz,Jeroen J.L. Schepers 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.3
Prior research has investigated the consumer effects of cash and card payments in service settings, but the growing trend of innovative payment with a mobile device hasn’t been considered in the literature so fare. This article represents one of the first studies that considers the adoption of mobile as a new payment method and investigate how the ‘checkout’ phase affect the shoppers’ overall price image of retail stores (OSPI). Results from our studies show that the ‘checkout’ phase is the ‘moment of truth’ for shoppers judging OSPI. We investigate the effects of cash, card, and mobile payments and show that the less transparent a payment method, the lower OSPI judgments of shoppers. In particular, favorable comparisons of basket prices to shoppers’ mental budgets trigger lower store price perceptions. Subsequently, these results have major implications for retailers aiming to lower their OSPI in customers’ minds.
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Tomas Falk,Alexander J. Mrozek,Werner H. Kunz,Jeroen J.L. Schepers 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
Prior research has investigated the consumer effects of cash and card payments in service settings, but the growing trend of innovative payment with a mobile device hasn’t been considered in the literature so fare. This article represents one of the first studies that considers the adoption of mobile as a new payment method and investigate how the ‘checkout’ phase affect the shoppers’ overall price image of retail stores (OSPI). Results from our studies show that the ‘checkout’ phase is the ‘moment of truth’ for shoppers judging OSPI. We investigate the effects of cash, card, and mobile payments and show that the less transparent a payment method, the lower OSPI judgments of shoppers. In particular, favorable comparisons of basket prices to shoppers’ mental budgets trigger lower store price perceptions. Subsequently, these results have major implications for retailers aiming to lower their OSPI in customers’ minds.
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Lithistid sponge-microbial reefs, Nevada, USA: Filling the late Cambrian ‘reef gap’
Lee, Jeong-Hyun,Dattilo, Benjamin F.,Mrozek, Stephanie,Miller, James F.,Riding, Robert Elsevier 2019 Palaeogeography, palaeoclimatology, palaeoecology Vol.520 No.-
<P><B>Abstract</B></P> <P>Cambrian–Ordovician sponge-microbial mounds in the Great Basin of the western USA reveal reef structure and composition immediately prior to the Great Ordovician Biodiversification Event (GOBE). Here we describe lithistid sponge-microbial reefs from the upper Cambrian (Furongian, Stage 10) strata of the Arrow Canyon Range, Nevada. The reefs are mound-like structures up to 1 to 2 m high and a few meters wide that consist of an unidentified thin-walled, bowl-shaped anthaspidellid sponge, columnar microstromatolite fabric, and the calcified microbe <I>Angusticellularia</I>. The reefs formed in low-energy, subtidal environments in which lime mud filled spongocoels and inter-reef spaces around undisturbed, in place, thin-walled sponges. The reefs colonized stable substrates provided by oolitic and bioclastic grainstone shoals. The mutually attached lithistid sponges form the main framework of the reefs. These thin-walled and bowl-shaped lithistids most likely were adapted to low-energy environments. Spaces beneath the overhanging sponge walls were filled by microbial carbonates. These include pendent micro-dendritic <I>Angusticellularia</I> attached to dermal sponge surfaces and upward-growing masses of microstromatolites. After death the lithistid spongocoels were mainly filled by micritic sediment that hosted soft-bodied burrowing organisms and keratose-like sponges. These lithistid sponge-microbial reefs, together with an earlier example of late Cambrian (Paibian) dendrolite-lithistid reefs in the same area, characterize skeletal-microbial reefs immediately prior to the GOBE.</P> <P><B>Highlights</B></P> <P> <UL> <LI> Lithistid sponges formed reef frameworks in the upper Cambrian of Nevada, USA. </LI> <LI> Reefs dominated by thin-walled sponges developed under low-energy conditions. </LI> <LI> Spaces beneath the overhanging sponge walls were filled by microbial carbonates. </LI> <LI> In the Great Basin, gradual reef transition occurred across Cambro-Ordovician boundary. </LI> <LI> Regional disparities in reef evolution pattern during early stage of the GOBE are recognized. </LI> </UL> </P>
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