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A Study on the Development Trends of Chinas Winter Sports Market in the Post COVID-19 Era
Mingming LI(이밍밍),Chen Lyu(려신) 한국체육과학회 2023 한국체육과학회지 Vol.32 No.6
The Winter sports market in China has been severely impacted by the COVID-19 pandemic. However, as China enters the postpandemic era, the market shows signs of growth and recovery. This study examines the development trends of Chinas winter sports market in the post COVID-19 era and predicts its trajectory. Through the utilization of big data methodologies and advanced text analysis techniques, data from various sources, including digital platforms and government reports, are collected and analyzed. The analysis reveals the primary emerging trends shaping the market. These trends encompass a strong emphasis on digitalization and innovative technologies, a focus on promoting consumption and driving market growth, the integration of winter sports and tourism, and the significance of regional development and collaboration. These findings provide valuable insights for policymakers, industry professionals, and researchers interested in understanding the evolving landscape of Chinas winter sports market.