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RISS 인기검색어
- 검색키워드
- 저자 : Michael J. GROSS (검색결과 3 건)
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Media Reporting on Destination Image Influencing Koreans’ Travel to Australia
Hong Chul LEE,Michael J. GROSS,Sang Ho LEE 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0
Media reporting about destinations has been shown to affect tourists towards international travel. It is important to examine how media reporting influences destination images over time, so that destination marketers may better understand how to integrate such knowledge in marketing planning. The purpose of this paper is to examine the differences of the reporting tendency, news frames and propensity to change in Korean newspapers towards destination image and overseas travel, focused on Australia using the key words, “Travel to Australia”. Statistical analysis methods employed were cross-tab, ANOVA and time series regression. Significant differences were found in topics and attitudes. Specifically, the number of articles decreased after the 1997 IMF financial crisis, however, interest has gradually recovered since 2000. The findings of this study may be helpful to identify the influence that newspaper reporting has on the perceived destination image of Australia.
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The Tourism Destination Image Formation Process
Hong Chul LEE,Michael J. GROSS 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0
This study investigated tourism destination images by Korean tourists who visited Australia using package tours provided by Korean outbound travel agencies. The purpose of present study is to examine the aspects of the travel motivations, past experiences, socio-demographic variables and Internet sources that contribute to overall destination image of Australia by Korean package tourists. A path model was developed using important determinants of the Australian destination image formation process. The initial findings were that destination images towards Australia by Korean tourists were significantly influenced by push and pull motivations, past experiences, and Internet Sources. Most Korean package tourists across all age ranges were strongly influenced by Internet sources. The results can provide important implications to explain the influence of the variables in the destination image formation process, especially Internet sources.
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Newspaper Reporting regarding Travel to Australia
Hong Chul LEE,Michael J. GROSS,Sung Chae JUNG 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0
This study analysed newspapers‘ reporting articles, comparing perspectives of topics, attitudes, and news frames in five leading Korean newspapers between before and after the 1997 IMF economic crisis. The purpose of this paper is to examine the reporting tendency of Korean newspapers towards overseas travel, using Australia’s cases for comparison of both five leading Korean newspapers and before & after the 1997 IMF crisis. The findings in this study are; there were significant differences in reporting topics, attitudes and news frames in Korean newspapers, whereas there were no significant differences in reporting attitudes and news frames between before and after the 1997 IMF crisis. Through these findings, this study identified that IMF had been the turning point in reporting topics of Korean newspapers. In addition, present study which has integrated research flow of media studies with tourism literature can contribute to news editors, destination marketers and academics, especially Korea and Australia. Therefore, this study can be frontier research in tourism and media literature.
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