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- 저자 : Mei-Ting Tsai (검색결과 3 건)
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An Experimental Study to Improve Due-date Performance
Wang, Mei-Ting,Li, Rong-Kwei,Chen, Ching-Piao,Chen, Hsien-Ching,Tsai, Chih-Hung The Korean Society for Quality Management 2009 The Asian Journal on Quality Vol.10 No.3
Due-date performance (DDP) is a very important performance indicator for the companies. Thus, companies with a high hit rate would have greater competitive advantage; on the contrary, companies that delay customers' orders frequently would lose sales opportunities and reputations. Therefore, there were many academic studies and practical efforts to improve DDP in the past, but the problem of low hit rate still exists. In order to increase the hit rate, some companies have focused on reducing the variation, while others focus on production management, but is the real problem affecting the low rate variability or production management? This is indeed difficult to be validated through practice. Therefore, this study designed three scenarios, tested each scenario for 30 times, each test involved seven subjects. The tests were to provide counter-evidence in the Job Shop environment without variation. If the variation is the main factor of affecting hit rate, the rate at this time should be good; otherwise, the assumption that variation is the main cause is rebutted. The results demonstrated that production management planning is the main cause, and the method of enhancing the hit rate is obtained during the test.
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INVESTIGATING SATISFIED BUT DISLOYAL BUSINESS CUSTOMERS
Ming-Chih Tsai,Rico Merkert,Shiau-Chi Lin,Mei-Ting Tsai 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Satisfaction paradox indicates customer satisfaction does not necessarily translate into customer repurchase. Competitor’s attractiveness and customer demographics are two main moderators for the paradoxical phenomenon. Competitor’s attractiveness exhibits customer switching effect, whereas customer demographics imply customers moored with their current service provider. Still, the cases were few investigated in B2B settings where customers are in general more complex than consumers as involving more intricate organizational network influences. In a business network, transactions may incur buyer/seller relational activities that mitigate paradoxical behavior. Nonetheless, the variable is yet identified and the interacting effects between the moderating variables are not clarified. Thus, this study aims to develop an operational model to classify satisfied customers into loyal, moored and paradoxical segments using three genres of moderators: competitor’s attractiveness, organizational and transactional variables in a B2B setting. In the model, the theoretical bases of switching behaviors are applied for four statistical analysis executed in a logic sequence, including a factor analysis to consolidate quality measurements, a quadrant analysis to locate the effect of competitor’s attractiveness, a clustering analysis to segment satisfied customers into four segments, and finally, nonparametric tests to validate the organizational and transactional segmentation variables. Empirically, we study Taiwanese manufacturers who engaged in global trade and have had experiences in choosing the global air express services that form an oligopolistic market and a strategic group so competitor’s attractiveness can be better calibrated. A total of 180 valid samples are collected and analyzed. The results contribute to the literatures of B2B service marketing.
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An Innovated Business Model with Value-Added Service for the Logistics Industry in Taiwan
Kai-Ying Chen,Pei-Fang (Jennifer) Tsai,Mei-Lin Fan,Jui-Ting Shen,Ming-Ren Chiou 대한산업공학회 2015 대한산업공학회 추계학술대회논문집 Vol.2015 No.11
The pace of globalization has been accelerated along with the surge in free trade agreements (FTA) among various nations. Facing the emergence of global value chains, companies need to integrate the flows of manufacturing goods and international trades more dynamically with other participants in the entire supply chain. The increasing growth of international transportation requires the third party logistics to provide delivery services more timely and efficiently. This case study describes how a third-party logistics company tried to develop new value-added services utilizing the free trade zone (FTZ) in Taiwan with its customer by simplifying associated shipping processes from manufacturing to retailing across multiple locations.
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