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RISS 인기검색어
- 검색키워드
- 저자 : Medlin, Linda K. (검색결과 6 건)
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THE PROCESS OF FIRM COMPETITION IN BUSINESS MARKETS
Christopher J. Medlin,Chris Ellegaard 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
In this paper we explore competition as a firm process, rather than as a background economic variable. We contribute by refining firm competition as a process of goal seeking within a context of many actors. First we consider past research on structural and socially constructed competition. We develop a research framework inside relational time, based on the priority of a firm’s line of action, the direction of a firm’s activities, whether primarily towards the customer or first focusing on the activities of another firm. We explore the theoretical distinctions between non-competitive, competitive and rivalry firm activity through an analysis of exporters and importers of fine wine to Denmark from South Australia. We distinguish firm competition from other more complex interactions in a network context. We conclude with managerial implications and the opportunities for future research. The concept of competition in the business-to-business literature shifts meaning depending on the context. The meaning seems to extend along a continuum from rivalry (Porac, Thomas, Wilson, Paton & Kanfer 1995) to coopetition (Bengtsson & Kock 2000). According to McNulty (1968, 639) “There is probably no concept in all of economics that is at once more fundamental and pervasive, yet less satisfactorily developed, than the concept of competition.” In the business-to-business literature competition is defined as structural, where firms seek the same customer or goal (Macdonald & Ryall 2004), or competition is regarded as socially constructed (Porac et al. 1995). Competition is also considered as an interaction process undertaken over time between firms (cf Easton & Araujo 1994; Turnbull, Ford & Cunningham 1996). We pursue only an understanding of the competition process based on a single firm’s activities. Our approach is to focus on this simple form and develop a process based framework to understand competition. We see this as a single step, the first advance towards a framework for analyzing cooperation and competition together (Jarillo 1988).
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Identifying the Impact of Immigration on Local Firm Entry and Exit
Gihoon Hong(홍지훈),Aaron Medlin 한국경제통상학회 2017 경제연구 Vol.35 No.1
본 논문은 지역 내 기업들이 이민자 수의 증가에 대하여 자본 투자의 확대를 통해 반응하는 과정을 분석한다. 2002년부터 2011년 사이의 미국 지역 조사 (America Community Surveys) 자료를 사용하여 실증 분석한 결과 이민자 수의 증가는 지역 내 기업의 신규진입과는 양의 상관관계를, 퇴출과는 음의 상관관계를 갖는 것으로 나타났다. 무엇보다 고학력 이민자 수의 증가는 기업의 지역 내 자본 시설 확충에 보다 큰 증가를 가져오는 것으로 나타났는데이는 이민이 지역 경제에 미치는 영향을 분석함에 있어 이주노동자의 기술 수준의 이질성을 고려하는 것이 중요함을 암시한다. This paper investigates how local firms respond to immigration through capital investment in establishments. Using data from the American Community Surveys from 2002 to 2011, we find that immigration is positively associated with establishment entry level and negatively associated with exits. In particular, high-skill immigration is found to have a greater positive impact on establishment entries, which indicates the importance of considering skill heterogeneity in studying the effects of immigration.
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COUNTRY OF ORIGIN BRANDING: INTEGRATING COLLECTIVE MEANING WITH IDENTITY AND IMAGE
Roderick J. Brodie,Maureen Benson-Rea,Christopher J. Medlin 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.1
Motivated by an illustrative case study which assesses the strength of the New Zealand wine brand, we develop a framework that provides a contemporary perspective on Country of Origin (COO) branding. The New Zealand wine industry’s COO branding was initially built around the country image of “green” production with the logo “riches of a clean green land”. This has been superseded by a branding strategy that focuses on developing the collective meaning of the COO brand with the logo “pure discovery”. A collective approach to branding involves broader considerations, where the brand is used to facilitate processes that co-create experience and meaning that reflects collective interest. This entails the alignment of a complex set of industry relationships where value is co-created within a network of stakeholders that contribute to the heritage of New Zealand Wine and its quality positioning as the country-of-origin. Our contribution comes from a wider conceptual understanding of COO to show that “COO matters” when a shared identity and image are integrated to form a collective meaning which co-creates value to fulfil the expectations of a brand’s promises of innovation, authenticity and quality.
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COUNTRY OF ORIGIN BRANDING: INTEGRATING COLLECTIVE MEANING WITH IDENTITY AND IMAGE
Roderick J. Brodie,Maureen Benson-Rea,Christopher J. Medlin 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
Motivated by an illustrative case study which assesses the strength of the New Zealand wine brand, we develop a framework that provides a contemporary perspective on Country of Origin (COO) branding. The New Zealand wine industry’s COO branding was initially built around the country image of “green” production with the logo “riches of a clean green land”. This has been superseded by a branding strategy that focuses on developing the collective meaning of the COO brand with the logo “pure discovery”. A collective approach to branding involves broader considerations, where the brand is used to facilitate processes that co-create experience and meaning that reflects collective interest. This entails the alignment of a complex set of industry relationships where value is co-created within a network of stakeholders that contribute to the heritage of New Zealand Wine and its quality positioning as the country-of-origin. Our contribution comes from a wider conceptual understanding of COO to show that “COO matters” when a shared identity and image are integrated to form a collective meaning which co-creates value to fulfil the expectations of a brand’s promises of innovation, authenticity and quality.
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Formation of Cu1-xGex Nanoplatelets Using LPCVD of Ge2Me6 or Ge2Me6/Et4Pb Mixture
V. Drinek,T. Křenek,M. Klementov'a,R. Fajgar,M. Pola,J. Savkov'a,R. Medlin,F. Novotný 성균관대학교(자연과학캠퍼스) 성균나노과학기술원 2015 NANO Vol.10 No.4
Unlike synthesis of nanowires (1D nano-objects) the synthesis of nanoplatelets (2D nano-objects) has not been performed frequently. Herein, we report on the synthesis of Cu–Ge based on nanoplatelets with a high surface-to-volume ratio prepared by low pressure chemical vapor deposition (LPCVD) of Ge2Me6 and a mixture of Ge2Me6/PbEt4. Nanostructured deposits are composed of Cu1-xGex nanoplatelets, Ge nanowires and Ge nanoparticles. The nanoplatelets, which have the lateral size up to several tens of micrometers and thickness of 100–400 nm, belong to the cubic α phase of Cu91Ge9 alloy (Ge admixture in cubic Cu) and hexagonal ζ phase of Cu85Ge15 alloy. Nanowires composed of cubic Ge have a diameter of about 30 nm and length of several tens of micrometers. Lead does not enter any of these phases due to Pb–Cu and Pb–Ge immiscibility; therefore, it was observed as separate nanoparticles.
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