THE IMPACT OF SAFETY AND SECURITY ON HOSPITALITY AND CUITURAL TOURISM DEVELOPMENT

Marzieh Khanmohammadi 세계문화관광학회 2009 Conference Proceedings Vol.10 No.0

Tourism is a very delicate and sensitive industry especially in relation with safety and security matters in different national, regional and international levels. Every kind of security incidents such as:crime against tourists, war, riots and terrorism will cause irrecoverable damage to the industry. Today's tourists want to be assured of security, value, hospitality and comfort in these stormy times. Safety and security plays a major role in the new paradigm and in people's decision-making about where to travel. It goes together with sustainability based on responsible hospitality which emphasis on value rather than volume. Therefore, establishing hospitality with safety and security focal points at comfort and satisfaction of tourists is urgnt for sustainable tourism development in destinations and safety and security are vital to providing quality in tourism and it is known as the universal power which protect tourism. Therefore, Security should be evaluated as an impressive factor on tourism industry and it is considered as the main axies of all the plans and has the main role in stability of cultural, natural and human-made resources as tourism attractions. The aim of this paper is focusing on tourism security related matters on developing plans to deal with natural and human- made disasters,(such as crime against tourists, terrorism, wars and so on...), health and the physical, psychological and integrity of travellers, food safety, standardizing and quality of tourism goods and services and hospitality which increase guest satisfaction and make them travel further and improve market keeping action. Finally, the destination management and continuous improvement of quality in the fields of safety and security on tourism services is a tool for competition, excellence and tourism development. So, promotion of tourism services quality and prevention of incidents and crises management (prevention/reduction) are functional strategies in order to improve cultural tourism.

The Importance of Branding London as a Global Tourism Destination in UK

Marzieh Khanmohammadi 한국문화관광학회 2011 문화관광연구 Vol.13 No.2

As more tourism destinations emerge and competition for visitors becomes more intense, a destination’s ability to project itself on the world stage and differentiate itself from others is ever more important. London has undoubtedly the highest popularity among international tourists. It is also dominant in terms of the amount of heritage-related investment. So, brandig London not only as a real cultural capital but also as one of the coolest global cities, as the hospitable and safe multi-cultural host of the 2012 Olympics is very important for UK tourism development. This new brand image is so different from the traditionally held view of the city of Harrods, the Royal Family. The study aims to discuss the following objectives: Reviewing the literature of branding destinations and related concepts; The advantages of branding London city as a means of promoting the city’s features, positive image and benefits by giving an example of successful destinations in branding management process; The importance of branding for 2012 Olympic Games. The result of the study shows that the real competition between tourism destinations based on intangible tourism services such as providing tourists expectation, security, satisfaction and positive image which happens by branding the destination image as a safe and hospitable location. Therefore, in order to enhance tourism in london as a UK dominant heritage site the tangible and intangible tourism services and attractions should be combined together.

The Importance of Branding on Tourism Destination Image

Marzieh Khanmohammadi 세계문화관광학회 2010 Conference Proceedings Vol.11 No.0

The tourism industry generates many jobs which in they turn generate revenue for the destinations. But in order to take part of this revenue, destinations must first attract the tourists. This is done with destination branding and destination imaging which means that the image and the brand of a destination are playing a significant role. As more tourism destinations emerge and competition for visitors becomes more intense, a destination‘s ability to project itself on the world stage and differentiate itself from others is ever more important. As tourism destinations become more substitutable due to increasing competition in global tourism markets, destination personality and positive image which is seen as an important factor for building destination brands and crafting a unique identity for tourism places. The study aims to discuss the following objectives: ? Reviewing the literature of branding destinations and related concepts; ? The advantages of branding the city as a destination as a means of promoting the city‘s features and benefits by giving an example of successful destinations in branding management process. ? The elements of brand identity and branding destination management. ? The role of destination image on tourism industry and tourists behaviour; ? The importance of creating branding in distorted destination like Iran for removing and changing the negative image of visitors; The result of the study shows that the real competition between tourism destinations based on intangible tourism services such as providing tourists expectation, security ,satisfaction and positive image which happens by branding the destination image as a safe and hospitable location. Besides, branding is at the very heart of marketing strategy, and so the purpose of all destination marketing activity must be to enhance the value of the brand. Therefore, brandig with long time marketing process is essential for enhancing destination image among visitors and assists DMOs in measuring achievements. So branding strategies finalized to growth the competitive of the tourist destinations image.

The Importance of Branding London as a Global Tourism Destination in UK.

Marzieh Khanmohammadi 세계문화관광학회 2011 Conference Proceedings Vol.12 No.-

As more tourism destinations emerge and competition for visitors becomes more intense a destination's ability to project itself on the world stage and differentiate itself from others is ever more important. London has undoubtedly the highest popularity among international tourists.It is also dominant in terms of the amount of heritage-related investment. So brandig London not only as a real cultural capital but also as one of the coolest global cities as the hospitable and safe multi-cultural host of the 2012 Olympics is very important for UK tourism development. This new brand image is so different from the traditionally held view of the city of Harrods the Royal Family. The study aims to discuss the following objectives: Reviewing the literature of branding destinations and related concepts; The advantages of branding London city as a means of promoting the city's features positive image and benefits by giving an example of successful destinations in branding management process. The importance of branding for 2012 Olympic Games The result of the study shows that the real competition between tourism destinations based on intangible to urism services such as providing tourists expectation security satisfaction and positive image which happens by branding the destination image as a safe and hospitable location. Therefore in order to enhance tourism in london as a UK dominant heritage site the tangible and intangible tourism services and attractions should be combined together.