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Matevž Rašković,Maria M. Smirnova,Vera Rebiazina,Maja Makovec Brenčič,Zhonghui Ding,Petra Došenović Bonča 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.11
We propose a conceptual model of MO in emerging markets by drawing on industrial organization and economic sociology, and outline factors which can better explain the determinant-strategy-performance relationships in emerging markets. We provide two country examples (Russia and China), and propose future research directions for our conceptual model.
Matev? Ra?kovi?,Maria M. Smirnova,Vera Rebiazina,Maja Makovec Bren?i?,Zhonghui Ding,Petra Do?enovi? Bon?a 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
We propose a conceptual model of MO in emerging markets by drawing on industrial organization and economic sociology, and outline factors which can better explain the determinant-strategy-performance relationships in emerging markets. We provide two country examples (Russia and China), and propose future research directions for our conceptual model.