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      • What should be considered to redesign Netflix for Middle-aged South Korean People?

        Wonjae Lee,Juwhan Han,Taeyoung Go,Makida Gebregiorgis Tesfaye 한국HCI학회 2022 한국HCI학회 학술대회 Vol.2022 No.2

        As Netflix is getting increasingly popular in COVID-19 situation, this study aims to understand the needs and wishes of the middle-aged people in South Korea so that the service can deliver better user experience for the user group. A main research question was formulated, what designers can do to improve the current experience of Netflix users aged 40-60. To answer the question, user interviews, narration, and collage making were adopted as method. Those who were familiar with the existing broadcasting media services were recruited. By studying the middle-aged, it was discovered that the absence of various genres and the inconvenience of using buttons were problematic, and also that they wanted to feel experiences that could not be experienced in reality and various emotions that communicate with reality through Netflix. The implications and limitations of the study were discussed at the end.

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