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- 저자 : Lawrence Hoc Nang, Fong (검색결과 2 건)
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Wang, Erin Yirun,Luo, Sara Yushan,Fong, Lawrence Hoc Nang,Law, Rob Smart Tourism Research Center 2021 Journal of smart tourism Vol.1 No.3
Promotional videos have been increasingly adopted in social media marketing. Given that video production incurs high costs, evaluating the effectiveness of promotional videos is necessary. This research examines the effect of promotional video on visit intention through affective and cognitive destination images, respectively. Furthermore, grounded in the theoretical reasoning of social ties and persuasive intent, the effects of promotional videos disseminated by different sources (i.e., unknown users, friends, and marketers) are compared. Two experimental studies were carried out with 200 participants in Study 1 and 243 participants in Study 2. Study 1 revealed that the presence of promotional video induces visit intention through affective and cognitive destination images. Study 2 found that promotional videos disseminated by friends (versus unknown users) are more effective to induce visit intention because of positive cognitive destination image, while the video effects are indifferent between marketers and users. Meaningful implications are provided for destination marketers.
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Knowledge Mapping of Robotic Applications in Tourism and Hospitality
Huiyue, Ye,Sirong, Chen,Rob, Law,Lawrence Hoc Nang, Fong Smart Tourism Research Center 2022 Journal of smart tourism Vol.2 No.4
The use of robots in tourism and hospitality contexts have drawn increasing scholarly and practical regard. Although the number of recent robotics related studies continue to grow, a general knowledge map, which is important to point out promising directions for future studies, remains to be made. To understand the application of robotics in tourism and hospitality, this study conducts descriptive and bibliometric analysis to present a holistic knowledge map of this specific field where research trend, key contributors, highly cited references, and popular themes were identified. Collaboration networks among institutes and regions were additionally illustrated. Collaboration across fields, industries, and perspectives were encouraged following the findings and both theoretical and practical implications are accordingly provided.
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