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RISS 인기검색어
- 검색키워드
- 저자 : Kyriaki Kaplanidou (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
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Types of Human Capital as a Legacy from Olympic Games Hosting
Kyriaki Kaplanidou,Chrysostomos Giannoulakis,Michael Odio,Laurence Chalip 글로벌지식마케팅경영학회 2021 Journal of Global Sport Management Vol.6 No.3
One of intangible legacies mega events have is the acquisition and development of knowledge and skills (i.e., human capital) while working to deliver the Olympic Games. What is unknown in the literature is human capital types that are created from having worked for such event. This study explored the dimensions of human capital generated from working for a mega event and how these dimensions are used after the event to enhance the legacy outcomes derived from the Games. Semi-structured interviews with seventeen employees from the Athens 2004 Organizing Committee for the Olympic Games were conducted and analyzed. Findings yielded four main human capital dimensions: (a) network cultivation, (b) teamwork/interpersonal relationship skills, (c) adaptability/flexibility, and (d) Olympic level skillset. Theoretical implications relate to conceptualization of human capital dimensions, while practical implications include suggestions related to effective utilization of knowledge in sport and non-sport contexts generated from working at the Games.
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Sport Consumption Intentions during a Crisis: The COVID-19 Pandemic
Kyriaki (Kiki) Kaplanidou,Artemisia Apostolopoulou,Inje Cho 글로벌지식마케팅경영학회 2023 Journal of Global Sport Management Vol.8 No.4
The COVID-19 pandemic brought a disruption to daily life and to the sport industry not seen before by generations of consumers. The purpose of the present study was to examine the impact of three external factors (i.e., perceived State/County opening phase status, work status and sheltering status) along with consumers’ past spectating behavior on their intentions to attend live sport events in the near future. In this examination, we controlled for COVID-19-related beliefs, as well as for consumers’ emotional states (i.e., scared, optimistic). Data were collected from 382 Amazon Mechanical Turk respondents. The findings revealed how external factors happening due to a crisis (i.e., pandemic) and past spectating behavior influence consumers’ intentions to attend live sport events. Furthermore, beliefs and emotions related to the threat of COVID-19 sport spectators’ intentions to go to live sport events in the COVID-19 era.
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Marathon Runners: A Fertile Market for “Green” Donations?
Stavros Triantafyllidis,Kyriaki Kaplanidou 글로벌지식마케팅경영학회 2021 Journal of Global Sport Management Vol.6 No.4
Marathon events are hosted annually by various communities around the United States. Within this context, marathon runners train and compete in various natural environments. Nature-based places can be primary training areas and often consist a large part of marathon events. Marathon runners, therefore, may care more about the quality of the nature they train in, as the environmental quality can connect to health benefits. The purpose of this study was to test how various types of marathon runner’s motivations influence their environmental concern and donation intentions toward green initiatives. Data was collected from marathon runners of a marathon event using a web-survey. In total, 103 marathon runners responded fully to the questionnaire. Findings indicated motivations related to self-esteem, health benefits, and environmental concern influences significantly and positive marathon runners’ donation intentions for green initiatives. Limitations are highlighted, as future research can explore further the conceptual model of this inquiry.
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