http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
- 中文 을 입력하시려면 zhongwen을 입력하시고 space를누르시면됩니다.
- 北京 을 입력하시려면 beijing을 입력하시고 space를 누르시면 됩니다.
RISS 인기검색어
- 검색키워드
- 저자 : Kuan-Ling Lai (검색결과 3 건)
- 무료
- 기관 내 무료
- 유료
-
MUTUAL FUND ADVERTISING AND FUND CONSUMER REDEMPTION BEHAVIOR
Kuan-Ling Lai,Miao-Ling Chen,Chi-Lu Peng 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.5
This study employs a trading dataset from a top investment bank in Taiwan to examine whether and how mutual fund advertising influences fund consumers’ redemption behavior, and whether the effect of advertising differs between small- and large-amount fund consumers. The evidence of this study shows that, on average, fund consumers redeem more non-advertised funds as their returns increase, while fund advertising slows their redemptions. The results from quantile regression show that fund advertising plays an important role in affecting redemption-performance sensitivity of large-amount and medium-amount investors. After taking advertising into account, large-amount and medium-amount investors reduce their fund redemptions. The results suggest that advertising, as a transmission of information, varies with investors’ wealth levels and that these differences in advertising matter to investors’ redemptions. This study contributes to understanding the role of advertising in fund consumers’ realized behavior and is useful for fund companies because they can more efficiently allocate limited resources such as advertising to support the growth of fund assets under management.
-
MUTUAL FUND ADVERTISING AND FUND CONSUMER REDEMPTION BEHAVIOR
Kuan-Ling Lai,Miao-Ling Chen,Chi-Lu Peng 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7
This study employs a trading dataset from a top investment bank in Taiwan to examine whether and how mutual fund advertising influences fund consumers’ redemption behavior, and whether the effect of advertising differs between small- and large-amount fund consumers. The evidence of this study shows that, on average, fund consumers redeem more non-advertised funds as their returns increase, while fund advertising slows their redemptions. The results from quantile regression show that fund advertising plays an important role in affecting redemption-performance sensitivity of large-amount and medium-amount investors. After taking advertising into account, large-amount and medium-amount investors reduce their fund redemptions. The results suggest that advertising, as a transmission of information, varies with investors’ wealth levels and that these differences in advertising matter to investors’ redemptions. This study contributes to understanding the role of advertising in fund consumers’ realized behavior and is useful for fund companies because they can more efficiently allocate limited resources such as advertising to support the growth of fund assets under management.
-
Lai, Chi-Chun,Wang, Nan-Kai,Wu, Wei-Chi,Yeung, Ling,Hwang, Yih-Shiou,Chen, Kuan-Jen,Chen, Tun-Lu,Chuang, Lan-Hsin Informa Healthcare 2011 Cutaneous and ocular toxicology Vol.30 No.4
<P><I>Purpose</I>: To compare the long-term anatomical and visual outcomes of patients with idiopathic epiretinal membrane (ERM) removed by vitrectomy and membrane peeling with or without the use of intravitreal injection of triamcinolone acetonide (IVTA).</P><P><I>Methods</I>: A retrospective chart review was performed. Subjects who underwent vitrectomy and who were followed over 12 months were included. The study included two groups of patients. In group 1 (71 eyes), the patients underwent vitrectomy and membrane peeling without the use of IVTA. In group 2 (27 eyes), 2 mg of IVTA was given at the end of the surgery. The main outcome measures were best-corrected visual acuity (BCVA), central foveal thickness (CFT) determined by optical coherence tomography (OCT), the number of cataract surgeries, and the use of anti-glaucomatous drugs during the follow-up period.</P><P><I>Results</I>: This study included 98 eyes with ERM from 98 patients. There was no significant difference between the two groups with respect to age, gender, pre- and postoperative lens status, BCVA, CFT, or length of the follow-up period. The mean age for all of the patients was 62.45 ± 10.01 (mean ± SD) years, and the mean follow-up length was 20.58 ± 9.64 (mean ± SD) months. In all cases, the mean best-corrected logarithm of minimum angle of resolution (logMAR) acuity improved from a preoperative value of 0.91 ± 0.32 [Snellen equivalent (SE), 0.16 ± 0.14] to a postoperative value of 0.46 ± 0.36 (SE, 0.46 ± 0.29) (<I>P</I> < 0.0001). The CFT was reduced from a preoperative value of 473.46 ± 96.91 μm to a postoperative value of 302.44 ± 69.80 μm (<I>P</I> < 0.0001). Six patients (22.2%) in group 2 required anti-glaucomatous drugs to control intraocular pressure (IOP) during the follow-up period, and three patients (4.2%) in group 1 required drugs to control IOP (<I>P</I> == 0.012).</P><P><I>Conclusions</I>: The postoperative visual outcomes for patients with idiopathic ERM were favorable, but CFT did not return to a normal level, even in eyes in which 2 mg IVTA was used. The IVTA use after ERM removal produced no significant benefits during long-term follow-up, but IVTA did increase the risk of increased IOP.</P>
연관 검색어 추천
이 검색어로 많이 본 자료
활용도 높은 자료
