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- 저자 : Kitirochna Rattanakasamsuk (검색결과 1 건)
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Comparative Study on Visual Image Structure of Flower Products between Japanese and Thai People
Nana Moriyama,Kitirochna Rattanakasamsuk,Mikiko Kawasumi 한국색채학회 2017 AIC 2017 Jeju Vol.2017 No.10
This paper describes a comparative study on a visual image structure of flower products between Japanese and Thai people. The design conditions for developing more attractive colour of flower petals have been researched in cooperation with Lotus Museum in Thailand. Consumers’ preferences for flower products may differ by age, gender, and nationality. In our research, the relationship between consumers’ visual impressions of water lilies has been surveyed, and the visual image structure for those has been compared between Japanese and Thai people. The Semantic Differential (SD) method by using adjectives was applied for quantification of visual impressions, and SD data from the two nations was compared through Principal Component Analysis (PCA) and the Graphical Modelling (GM) method. From the results, it was clear that six adjectives: “pure”, “cheerful”, “gorgeous”, “simple”, “pretty” and “warm” were selected as the target adjectives in order to analyze more attractive colour of water lilies. We also could confirm the difference of the spatial positional relationships among twenty adjectives between two nations.
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