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Issues of Workplace in Korea: How to Inspire Temporary Workers?
Hoe-Chang Yang,Khan Tasnuva 한국유통과학회 2013 Asian Journal of Business Environment (AJBE) Vol.3 No.1
Purpose - This study will focus on motivation of temporary workers working in distributors as well as generic companies, especially MPS (motivating potential score) proposed by job characteristics model. We think that temporary workers required intrinsic motivation in order to commit with their organization because they are difficult switch-regular workers due to glass ceiling. Research design, data, methodology – This study operates a survey targeting temporary workers, specifically, we used 144 copies except uncollected copies and dishonesty response of total 165 copies on analysis. We used multiple regression and 3 step regression to investigate the proposed model. Results - The high level of perceived distributional justice and procedural justice was increased the level of organizational commitment, respectively. And, MPS was increased the level of organizational commitment, too. Finally, this study showed that both justice and Job characteristics were very important to increase organizational commitment. Conclusions - In order to inspire temporary workers, the company provides placing enough considering job characteristics as well as fairness of the procedure and distribution. Also, to more fully understand the underlying processes between HRM (Human Resource Management) concepts, new fundamental methods may be required such as switch full-time opportunities.
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양회창,문유호,Tasnuva Khan 한국유통과학회 2013 유통과학연구 Vol.11 No.5
Purpose - This study aims to determine the effects of marketing factors on the long-term purchasing behavior regarding industrial goods, using data from wholesalers and retailers. Research design, data, and methodology - We used multiple regression analysis and 3-step regressions to investigate causality. We used 177 questionnaires targeting wholesalers and retailers of industrial goods. Results - First, long-term purchasing behavior is positively related only with advertising and marketing factors. Second, the relationship between marketing factors and brand value show that the physical environment, word-of-mouth advertising, and publicity are positively related, except advertising and sales promotion, respectively. Third, brand value and long-term purchasing behavior are positively related. Finally, brand value is not a mediator between marketing factors and long-term purchasing behavior. Conclusion - This study suggests that industrial goods providers should use marketing strategies that are different from those used in the consumer market. Further, if they want to maintain long-term relationships, they should increase their brand value.
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Hoe-Chang Yang,Khan Tasnuva,Yoo-Ho Moon,Seung-Hwa Na 한국유통과학회 2012 한국유통과학회 학술대회 논문집 Vol.2012 No.-
This study aims to find the effects of marketing communication factors on the long-term purchasing orientation using the data from wholesalers and retailers of industrial goods market. Because if marketing communication techniques effects is confirmed that are frequently used in the consumer market, the buyer and provider of industrial goods market can be easily maintain their long-term purchasing orientation. Specifically, this study is to establish the direct effect of advertising, publicity, sales promotion word-of-mouth and physical environment at industrial market that consumers’ long-term purchasing orientation and brand value, respectively. And examine the mediating effect of brand value between marketing communication factors and long-term purchasing orientation. This study operates a survey targeting wholesaler and retailer of industrial goods market. Specifically, we used 177 copies except uncollected copies and dishonesty response of total 190 copies on analysis. Findings are as followed; first, only between advertising in the marketing communication factors and long-term purchasing orientation had positively related. Second, the results of the relationship between marketing communication factors and brand value show that physical environment, word-of-mouth and publicity are positively related except advertising and sales promotion, respectively. Third, the result of the relationship between brand value and long-term purchasing orientation show that positively related. Finally, brand value is not played as a mediator between marketing communication factors and long-term purchasing orientation. This study contributed to deepen our understanding of marketing strategies in the industrial goods market. Specifically, this study suggested that providers in the industrial goods market should be use other marketing strategies unlike the strategies of the consumer market. And if they want to maintain their long-term relationship, this study suggested tha
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Issues of workplace in Korea: How to Inspire Temporary Workers?
Hoe-Chang Yang,Khan Tasnuva,Mu-Yeung Song 한국유통과학회 2012 한국유통과학회 학술대회 논문집 Vol.2012 No.-
This study will focus on motivation of temporary workers working in distributors as well as generic companies, especially MPS (motivating potential score) proposed by job characteristics model. We think that temporary workers required intrinsic motivation in order to commit with their organization becausethey are difficult switch-regular workers due to glass ceiling. In addition, this study will focus on self-efficacy of temporary workers. Because temporary workers do not have the same rights as well as relatively unimportant job compared to full-time workers in their work. Therefore, if they are motivated in their workplace and if they have higher levels of their self-efficacy at the same time, it will be negative impact on their organizational commitmentbecause of the many restrictions due to the status of temporary workers. The results showed that the high level of perceived distributional justice and procedural justice was increased the level of organizational commitment, respectively. And, MPS was increased the level of organizational commitment, too. Finally, this study showed that both justice and Job characteristics were very important to increase organizational commitment. Therefore, in order to inspire temporary workers, the company provides placing enough considering job characteristics as well as fairness of the procedure and distribution. Also, to more fully understand the underlying processes between HRM (Human Resource Management) concepts, new fundamental methods may be required such as switch full-time opportunities.
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