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BUSINESS MODEL OF GREEN CROWDFUNDING: BUILDING SUSTAINABLE ECONOMY THROUGH CONSUMER INVOLVEMENT
Natalia Maehle,Ingeborg A. Kleppe,Natalia Drozdova 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Green crowdfunding – fundraising for green initiatives – has become a growing source of alternative finance for sustainable entrepreneurs. The current paper explores the business model of green crowdfunding from three perspectives, i.e. funders, founders and platform. We pay special attention to how green crowdfunding extends consumers‘ involvement in sustainable economy.