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이효일 誠信女子大學校 1998 硏究論文集 Vol.36 No.-
There is no methods of advertising expressing approach. So advertising specialists & firms develop and present their own advertising philosophy & strategic models for approach methods. Recently, as they develop new academic theories and research methods, they present advertising expression to know more customer's behavior. We need to find approach methods for effective expression of advertising. Also, we need more effective desirable study on approach methods of advertising expression on the base of all materials and theories. In this research, as I look into all usual advertising strategies, models and types of expression strategies, as I analyze developing process, methods, etc. I would like to contribute the development of approach method for new and expression. As a result of reviewing up-to now strategic models, old model was develop in the methods of renovation. Developing direction move from focus advertising products of customer's will and demand. The substance is analyzed in direction being divided, in the base of academic experiments and theories. Especially, there is the tread that the step of circumstance analysis is considered as important factor before establishment of advertising fundamental strategy. According to this tread, the activation of new academic experiment and theories is needed, the application is analysed and utilized in segment methods.
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李孝一 誠信女子大學校 産業美術硏究所 1993 産業美術硏究 Vol.10 No.-
Following to the expansion of industrial society due to the fractionation of occupation the specialty is being required higher day by day in the branches and classes and for the variety on the elevation of living level and mode of living the cultural desire of multitude is increasing. On the occasion in the field of magazines also faced for activation time. On the occasion of such trend in the field of popular magazines showing the transfiguration on the character of subject matter and techniques : Also it requires an application of technical methods in the expression of advertisement in the magazines. For the expression of advertisement in the magazines it has to be done with the visual and information of magazines's peculiarity and distinctive quality of society or function of magazines of the reader's reading method and reading manner should be taken into account. Therefore in order to meet the successful result the expression of advertisement should be carried out within the limit of synthetic advertisement strategy however, it shall not be expressed with the same subject of other medium's but it must be expressed with the individuality of the magazines after radical analysis of the contents and grilling examination of the selected magazines.
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Corporate Identity(CI)에 관한 一硏究
李孝一 誠信女子大學校 産業美術硏究所 1990 産業美術硏究 Vol.6 No.-
In the recent rapidly changing business environment, an enterprise, now couldn't meet consumers; diverse modern demands only with tradition, experience and technique, having to persue somewhat possible for enhancement of its existence and prior diversification. These days, as many enterprises became to have an interest in CI, even 1988, more 10 companies have introduced CI and lately in accordance that diversification of enterprises and nationalization are progressed, its introduction is viewed to be more active. But theoretical establishment for CI is not yet sufficient and moreover owing to short acknowledgement of most enterprises toward CI, many cases can be seen that the introduction comes to be formal. Accordingly, this study amis at contributing to forming theoretical basis concerning CI fields and at enhancing modernized adaptability and exploitation ability of enterprises, with demonstrating substantial meanings of CI bringing light on CI's roles in modern marketing Thus, it has reached a conclusion as follows. CI, metaphrased into Korean, would not be interpreted to use as it is and especially one has to understand many meanings implied in the word of identity. Having inducement of internal and external identification of enterprises through VI(visual identity), MI(mind identity), BI(behavior identity), in internal. CI will contribute to the activation of organization by raising the moral with heightening self-conceit, office-affectionate spirit and co-operative spirit of constituents, and in external, with performing. Something enterprises-likeness, it plays roles of elevation of corporate image, improvement of marketing environment and creation of corporate culture, and eventually, it can say that it has the function as a means of management which guaranteeing enterprises profits and enhancing management ability.
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Hyo Won Lee,Jae Hyun Lee,Ihl-Young Choi Lee Korean Chemical Society 1991 Bulletin of the Korean Chemical Society Vol.12 No.4
A stereocontrolled synthesis of (${\pm}$)-isocomene (1) via selective monoketalization of tricyclo[6.3.0.$0^{1.5}$]undeca-4,7-dione(13) was reported. Grignard reaction of bicyclic enone 10, which was prepared from 2-methyl-1,3-cyclopentadione, gave the 1,4-addition product 11. The subsequent aldol condensation product 12 was converted to mesyl derivative 13. Transformation from 13 to the desired product 19 was achieved by a series of reactions, i.e., the selective monoketalization at C-4 carbonyl group, the elimination of a mesyl group, Birch alkylation, methylation at C-6, the reduction of carbonyl group, the dehydration of alcohol 18, and hydrolysis of the ketal group.
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Lee, Hyo Won,Lee Woong Bae,Choi Lee Ihl-Young Korean Chemical Society 1994 Bulletin of the Korean Chemical Society Vol.15 No.6
2-Hydroxymethyl-2,5-dihydrothiophene 1,1-dioxide (1) was prepared from thiophene-2-carboxylic acid by consecutive reactions involving the Birch reduction, esterification, reduction with lithium aluminum hydride, and oxidation with Oxone$^{\circledR}$. The esterification of alcohol 1 with various unsaturated carboxylic acids provided the precursors 8 for the intramolecular Diels-Alder reaction. The cheletropic expulsion of sulfur dioxide from the esters 8 followed by intramolecular Diels-Alder reaction furnished bicyclic ${\gamma}$-and ${\delta}$-lactones.
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Selective Neurotomy of Sacral Lateral Branches for Pain of Sacroiliac Joint Dysfunction
Kim, Hyo-Joon,Shin, Dong-Gyu,Kim, Hyoung-Ihl,Shin, Dong-A The Korean Neurosurgical Society 2005 Journal of Korean neurosurgical society Vol.38 No.5
Objective : The sacroiliac joint complex is often related with functionally incapacitating pain in old aged people. The purpose of this study is to delineate the investigation strategies and to determine the long-term effect of radiofrequency [RF] neurotomies for pain arising from sacroiliac Joint dysfunction[SIJD]. Methods : Sixteen patients were diagnosed as having chronic pain from SIJD by comparative controlled blocks on L5 dorsal rami, sacroiliac Joints and deep interosseous ligaments. After confirming the positive response [more than 50% of pain relief], sensory stimulation was applied to detect the 'pathological' branches. Subsequently, RF neurotomies were performed on the selected nerve branches. Surgical outcome was graded as successful, moderate improvement, and failure after a 6month follow-up period. Results : Stimulation intensity was 0.45V to elicit pain response in the L5 dorsal rami and lateral sacral branches. The number of RF-lesioned nerve branches was 6per patient. The average number of lesions for each branch was 1.3. Most commonly selected branches were L5 dorsal ramus [88%] and S2-upper division [88%]. Ten patients [63%] reported a successful outcome according to the outcome criteria after 6months of follow-up, and five patients [31%] reported complete relief [100%]. Five patients [31%] showed moderate improvements. One patient reported failure. Conclusion : RF neurotomy of lateral sacral branches is an excellent treatment modality for the pain due to SIJD, provided that comparative controlled block shows a positive response.
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