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- 저자 : Huifeng Pan (검색결과 4 건)
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Huifeng Pan,Hee-Young Son,Man-Su Kang 보안공학연구지원센터 2016 International Journal of Software Engineering and Vol.10 No.4
The data used in this study includes guarantee-related data from January 2007 to September 2014, as well as data of search volume provided by Naver Trend. As a result of the hierarchical regression analysis, it turned out that in step 1, the volume of credit guarantee searching affected guarantee supply while the default amount did not. In addition, it is expected that as the volume of credit guarantee searching increases, guarantee supply will also be expended. In step 2, it turned out that the amount of default normalization affected guarantee supply. It is expected that as the amount of default normalization increases, guarantee supply will also be expanded. Finally, in step 3, it turned out that both the volume of credit guarantee searching and the amount of default normalization affected guarantee supply while the default amount did not. As for the explanation power of the three models, that of step 1 was 8.3%, that of step 2 was 13.7%, and that of step 3 was 19.3%. As the default amount affected guarantee supply, Sobel Test was conducted to measure the mediation effect of the volume of credit guarantee searching and the amount of default normalization. As a result, it turned out that the volume of credit guarantee searching had mediation effect while the amount of default normalization did not. The objective of this study is to examine the effect of guarantee accidents of the Regional Credit Guarantee Foundation, which provides public finance service on guarantee supply. This indicates the necessity of examining the causality through another regression analysis after a Granger Causality test. In terms of demands for guarantee supply, further research may be necessary on referring to the volume of credit guarantee searching.
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A Study on the Switching Intention about Smart Phone: Focusing on Customer Behavior in China
Pan Huifeng,Man-su Kang 보안공학연구지원센터 2016 International Journal of u- and e- Service, Scienc Vol.9 No.10
This study examines the effects of perceived value among smart phone users on customer satisfaction, brand trust, brand loyalty, and switching intention in order to analyze the process of purchasing smart phone in China. To this end, a survey was conducted among Xiaomi and Galaxy smart phone users in Shanghai, China. The results show that perceived value had no direct effect on brand loyalty and switching intention, but it turned out that perceived value had indirect effect on brand loyalty through brand trust when the mediating effect was measured. In addition, it turned out that customer satisfaction had direct effects on brand trust while it had no direct effect on brand loyalty and switching intention. Brand trust had direct effects on brand loyalty and switching intention, and it also had indirect effects on switching intention through brand loyalty. It also turned out that brand loyalty had direct effects on switching intention, and that perceived value in the general model of this study had direct effects on brand trust. The mediating effect through customer satisfaction indicates the function of a partial mediating model. Since perceived value had no direct effect on brand loyalty, the mediating effect through brand trust indicates the function of a complete mediating model. Since customer satisfaction had no direct effect on brand loyalty, the mediating effect through brand trust indicates the function of a complete mediating model. It is thought that the findings of this study will contribute to establishing marketing strategies to secure competitive edge among smart phone competitors in China. In addition, if smart phone suppliers in the Chinese market desire basic materials for the establishment of marketing strategies differentiated from those of competitors, the findings of this study can be utilized and helpful for such strategies.
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The Analysis on the Basic Assets Determinants of Credit Guarantee Organizations Using Panel Data
Jin-sung Bae,Man-su Kang,Huifeng Pan 보안공학연구지원센터 2016 International Journal of Database Theory and Appli Vol.9 No.10
As a result of an empirical analysis of the fixed effect model, the following results have been drawn in this study: First, guarantee balance has a positive impact on the basic asset. As guarantee balance increases, the basic asset increases. Second, guarantee supply has a negative impact on the basic asset. As guarantee increases, the basic asset decreases. Third, the number of bankrupt companies and unemployment rate are estimated to have a positive impact on the basic asset. As the number of bankrupt companies and unemployment rate increase, demand for guarantee becomes higher, and therefore basic asset should be procured more. Lastly, this study did not identify the impacts of subrogation and dishonored ratio of checks and bills on the basic asset. Since basic asset has a character of the reserve fund of subrogation, the relation of the two variables is expected to have a negative relation. Although the sign is negative, no significance is found statistically. This study examined what variables affect the expansion of basic asset that becomes the basis of credit guarantee. For analysis, this study conducted a panel regression analysis with the panel data of three types of credit guarantee organizations: Credit guarantee fund, technology guarantee fund and regional credit guarantee foundations [1].
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