A Development of a Retail Service Quality Model Integrating Its Antecedents and Consequences

( Hayran Kim ) 서암순창장학회 2014 Journal of Marketing Thought Vol.1 No.1

The rapid growth of retail industry has led to more interest in services about a chosen retailer. So far, few empirical works have been done on developing a retail service quality model which explains possible antecedents and consequences and is applicable to different retail contexts. This research is to develop a retail service quality model and to specify antecedent and consequent effects for each service dimension which is applicable to the retail industry. Through the review of studies related to retail services, possible variables are proposed. An online survey is conducted and 504 usable questionnaires are obtained. Processing service, transaction service, and access service are found to be important dimensions affecting satisfaction and behavioral intentions. As well, shopping enjoyment and service recovery management illustrate antecedent effects. These research findings will contribute to the retail service research field where there is little published - the multidimensional representation, antecedents and consequences of retail service quality, applicable to various purchase environments. Practitioners who need to understand retail services or consider offering products in new channel can gain a better perspective of competitive strategy in the management of channels.

ANTECEDENTS OF E-WOM INFORMATION DIFFUSION

Hayran Kim,Byeong-Joon Moon 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7

The rapid development of the internet has enlarged the scale and scope of marketing communication and supported a base for electronic word–of-mouth (e-WOM). According to Bickart and Schindler (2001), e-WOM usually includes personal experiences and opinions transmitted via the written words in virtual social networks. Studies on e-WOM in virtual communities suggest that e-WOM strongly influences attitudes and behaviors of consumers and thus importance of e-WOM is growing in marketing communication and advertising. Accordingly, a lot of researchers have investigated to identify factors influencing e-WOM activity. Noticeably, characteristics of e-WOM receivers (e.g. Awad & Ragowsky, 2008; Godes & Mayzlin, 2004) and usage experiences of e-WOM in Social Network Service (SNS) (e.g. Flanagin & Metzer, 2000; Johnson, Kaye, Bicard, & Wong, 2008) have been frequently examined. These factors are expected to contribute to a research model in the current research. Based on previous studies, this research investigates factors which have a positive impact on diffusion of e-WOM information. Specifically, three characteristics of e-WOM receivers are suggested as antecedents: perception of instrumentality of e-WOM, perception of usefulness of e-WOM, and perception of trust in e-WOM. In addition, a moderating variable is proposed: usage experiences of e-WOM. A Structured questionnaire is designed to measure the proposed factors and diffusion of e-WOM information with a five-point Likert scale. An online survey is used to collect responses of consumers who have experienced e-WOM information on a certain goods or services in SNS within the last three months. 358 usable responses are used for statistical analyses to examine the proposed research model. This study will contribute to the e-WOM research field where there is little published work to identify characteristics of e-WOM receivers and their effects on diffusion of e-WOM information, suggest the model of information processing of e-WOM, and consider both roles of e-WOM receivers and senders of consumers. It may also provide managerial implications to devise a better marketing communication strategy by harnessing e-WOM and encouraging influential individuals as considerable promoters to shape the scope of advertising and e-WOM processes.

Smoking Habits of Relatives of Patients with Cancer: Cancer Diagnosis in the Family is an Important Teachable Moment for Smoking Cessation

Hayran, Mutlu,Kilickap, Saadettin,Elkiran, Tamer,Akbulut, Hakan,Abali, Huseyin,Yuce, Deniz,Kilic, Diclehan,Turhal, Serdar Asian Pacific Journal of Cancer Prevention 2013 Asian Pacific journal of cancer prevention Vol.14 No.1

Background: In this study we aimed to determine the rate and habitual patterns of smoking, intentions of cessation, dependence levels and sociodemographic characteristics of relatives of patients with a diagnosis of cancer. Materials and Methods: This study was designed by the Turkish Oncology Group, Epidemiology and Prevention Subgroup. The relatives of cancer patients were asked to fill a questionnaire and Fagerstrom test of nicotine dependence. Results: The median ages of those with lower and higher Fagerstrom scores were 40 years and 42 years, respectively. We found no evidence of variation between the two groups for the remaining sociodemographic variables, including the subject's medical status, gender, living in the same house with the patient, their educational status, their family income, closeness to their cancer patients or spending time with them or getting any help or wanting to get some help. Only 2% of the subjects started smoking after cancer was diagnosed in their loved ones and almost 20% of subjects had quit smoking during the previous year. Conclusions: The Fagerstrom score is helpful in determining who would be the most likely to benefit from a cigarette smoking cessation program. Identification of these people with proper screening methods might help us to pinpoint who would benefit most from these programs.

서비스실패에서 회복전략이 고객반응에 미치는 영향: 서비스 회복의 진정성의 조절효과를 중심으로

김혜란(Hayran Kim),호려형(Yookyeong Kang),김성호(Sungho Kim) 한국경영학회 2023 한국경영학회 통합학술발표논문집 Vol.2023 No.8

의료진이 지각하는 환자의 서비스품질이 의료진의 신뢰, 동기부여 및 직무만족에 미치는 영향에 관한 연구

김혜란(Hayran Kim),강유경(Yookyeong Kang),김성호(Sungho Kim) 한국경영학회 2023 한국경영학회 통합학술발표논문집 Vol.2023 No.8

한국인의 인성 특성에 관한 연구

김혜란(Kim Hayran),이창원(Lee Chang Won) 한국로고스경영학회 2011 로고스경영연구 Vol.9 No.2

본 연구는 한국인의 인성 특성을 개발하여 기업에서 필요한 핵심 인력을 확보할 수 있는 방안을 제시하고자 한다. 이를 위해 기업에서 인재 확보를 위해 여러 가지 개인의 특성을 고려하지만 인성 특성에 대한 구체적인 지표 개발이 되어 있지 않았기 때문에 이에 대한 지표를 개발할 필요를 제기하였다. 이를 바탕으로 학력이 개인의 인성 특성에 관련성이 있는지를 검증하고자 한다. 나아가서 개인의 특성에서 개인의 종교적 성향 및 기독교인과 비기독교인의 인성 특성에 어떤 차이점이 있는지를 알아보고자 한다. 본 연구를 통하여 기업에서 개인의 인성을 바탕으로 핵심 인재를 발굴하는데 공헌하기를 기대하며 기업 뿐 아니라 유사한 경영환경을 가진 조직체에서도 본 연구 결과를 활용할 수 있을 것으로 본다. This research develops a character measure that can be applied to Korean people. A model with 35 items of characters is tested using a self completed questionnaire and a multivariate analysis. 10 factors were found with 28 items to measure Korean character and the significant differences identified based on religion and academic career in terms of which factors are important contributors to an individual character. Christian vs. non-Christian characters were also identified. The results show the meaningful insights for Korean character index development to secure the strategic human resource assets in business firms and similar settings.

Fracture resistance and marginal fit of the zirconia crowns with varied occlusal thickness

Yadel Hazır Tekin,Yeliz Hayran 대한치과보철학회 2020 The Journal of Advanced Prosthodontics Vol.12 No.5

PURPOSE. The present study aimed to evaluate the clinical applicability of monolithic zirconia (MZ) crowns of different thickness via determination of fracture resistance and marginal fit. MATERIALS AND METHODS. MZ crowns with 0.5, 0.8, 1.0, and 1.5 mm thickness and porcelain fused to metal (PFM) crowns were prepared, ten crowns in each group. Marginal gaps of the crowns were measured. All crowns were aged with thermal cycling (5 - 55oC/10000 cycle) and chewing simulator (50 N/1 Hz/lateral movement: 2 mm, mouth opening: 2 mm/240000 cycles). After aging, fracture resistance of crowns was determined. Statistical analysis was performed with one-way ANOVA and Tukey’s HDS post hoc test. RESULTS. Fracture loads were higher in the PFM and 1 mm MZ crowns compared to 0.5 mm and 0.8 mm crowns. 1.5 mm MZ crowns were not broken even with the highest force applied (10 kN). All marginal gap values were below 86 um even in the PFM crowns, and PFM crowns had a higher marginal gap than the MZ crowns. CONCLUSION. The monolithic zirconia exhibited high fracture resistance and good marginal fit even with the 0.5 mm thickness, which might be used with reduced occlusal thickness and be beneficial in challengingly narrow interocclusal space.

Complementary Effects of Marketing Network and Structure Holes on Supplier’s Perceived New Product Development Performance of Buyer: Moderating Effect of Technological Uncertainty

( Kyoung Woo Lee ),( Joseph Ha ),( Hayran Kim ) 서암순창장학회 2014 Journal of Marketing Thought Vol.1 No.1

Marketing networks are critical competitiveness in terms of firm’s resource acquisition ability; however, their impact on new product development performance remains uncertain, especially under technological uncertainty. This study examines how complementary effects of marketing networks, network embededness and structural holes, influence new product development performance under conditions reflecting technological uncertainty. The empirical test was conducted with a Korean engineering firm’s major first-tier suppliers in the context of internal network entities, manufacturer- supplier-subsupplier relationships. Construct measures were based on existing measures and previous research. The survey results indicate that only network embeddedness influences major first-tier suppliers’ perception of buyer’s new product development performance. To ensure empirical support for marketing network effects on new product development performance, cultural aspect such as collectivism, which reflects unique Korean business to business marketing relationships, should be considered for future research.

브랜드 진정성이 브랜드애착 및 충성에 미치는 영향에 관한 연구

서용구(Yonggu Su),유혜선(He Sean Yoo),김혜란(Hayran Kim) 한국유통학회 2014 流通硏究 Vol.19 No.2

기업의 소비자 기만행위가 심해지고 영적 감동을 추구하는 소비자들의 심리적 변화는 진정성을 비즈니스계에 중요한 화두로 만들었다. 이로 인해 소비자들이 인지하고 있는 진정성에 대한 구체적 평가와 측정도구가 필요하게 되었다. 본 연구의 목적은 화장품 브랜드를 대상으로 브랜드의 진정성에 대한 정의와 진정성이 브랜드 애착 및 브랜드 충성에 미치는 영향, 그리고 채널별 차이를 알아보고자하였다. 본 연구는 온라인 서베이를 통해 408개의 응답을 실증분석에 사용하였다. 연구결과, 브랜드의 진정성은 제품 진정성, 판매인 진정성, 기업 진정성에 의해 정의되었고 세 차원들은 모두 브랜드 애착에는 긍정적 영향을 미쳤지만, 브랜드 충성에는 기업 진정성만 긍정적 영향을 주는 것으로 나타났다. 진정성 차원들과 브랜드 충성간의 관계에서 브랜드 애착은 매개역할을 보여주었다. 추가적인 분석으로, 서로 다른 유통채널별 비교에서 방판 브랜드 구매자의 브랜드 충성은 진정성의 판매인 속성과 기업 속성에 의해 형성되지만 시판 브랜드 구매자의 브랜드 충성은 제품 속성과 기업 속성에 의해 형성된 브랜드 애착을 통해 브랜드 충성에 영향을 주었다. 본 연구 결과는 세개의 진정성 차원과 함께 브랜드 애착과 충성으로 이어지는 브랜드의 진정성을 개념화하고 화장품 시장에서 채널에 따른 차별적 전략적 제안을 한다는 점에서 큰 의미가 있다.

Genetic Risk Factors for Psoriasis in Turkish Population: -1540 C/A, -1512 Ins18, and +405 C/G Polymorphisms within the Vascular Endothelial Growth Factor Gene

( Tuba Bozduman ),( Sibel Ersoy Evans ),( Sevilay Karahan ),( Yildiz Hayran ),( Filiz Akbiyik ),( Incilay Lay ) 대한피부과학회 2016 Annals of Dermatology Vol.28 No.1

Background: Evidence regarding the vascular endothelial growth factor A (VEGFA) as a potent mediator of angiogenesis and inflammation in psoriasis has revealed variations in this gene as surrogate markers of psoriasis. Objective:VEGFA gene polymorphisms (-1540 C/A, -1512 Ins18, -460 T/C, and +405 C/G) in psoriasis susceptibility in Turkish population were investigated. Methods: A total of 200 age, sex and ethnicity-matched psoriatic and healthy individuals were examined for clinical type, response to therapy, serum VEGFA and its receptor levels, genotypes and haplotypes. Results: The +405 GG, +405 CG, -1540 CA, and -1512 +Ins18 genotypes conferred a significant risk for developing psoriasis. The C-InsTC haplotype in the controls and C+InsTG, A+InsTC, and A-InsTG haplotypes in psoriatic patients were observed to be significantly high. Increased serum levels of VEGFA were detected in psoriatic patients with the C-InsTC haplotype than that in the controls. The +405 GG genotype was significantly more frequent in psoriatic patients with a positive family history, and the moderate form of psoriasis was more frequent among C+InsTG haplotype carriers than that among the other patients. The +405 GG genotype was found to be more frequent in patients responding to oral retinoids. Serum VEGFR1/FLT1 and VEGFR2/KDR levels were not significantly different when psoriatic patients and controls were stratified based on the risk polymorphic variants. Conclusion: VEGFA gene +405 GG and CG, -1512+Ins18, and -1540 CA genotypes are associated with an increased risk of psoriasis in Turkish population. The G allele at +405 and an 18-bp insertion at -1512 are primarily the risk factors for psoriasis, and this risk is potentiated by the presence of the A allele at the -1540 locus.