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3D PRINTING IN LUXURY MASS CUSTOMIZATION: INSIGHTS FROM AREZZO DISTRICT COMPANIES
Giacomo Marzi,Lamberto Zollo,Andrea Boccardi 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06
The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.