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RISS 인기검색어
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- 저자 : Edy YULIANTO(Edy YULIANTO ) (검색결과 3 건)
- 무료
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- 유료
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Danial THAIB(Danial THAIB ),Saiful GHOZI(Saiful GHOZI ),Hendra SANJAYA KUSNO(Hendra SANJAYA KUSNO ),Andriani KUSUMAWATI(Andriani KUSUMAWATI ),Edy YULIANTO(Edy YULIANTO ) 한국유통과학회 2023 유통과학연구 Vol.21 No.3
Purpose: Brand community in higher education institutions comes up as an important topic to be discussed because the relationships among consumers can support the institutional brand and ultimately give meaning and vitality to the market-oriented strategy. This study aims to investigate how the literature on brand community in higher education have been distributed in research trends, theoretical frameworks, and methods. Research design, data and methodology: A total of 24 articles were organized from four reputable international databases. Content analysis were performed followed by synthesis toward potential directions and suggestions. Results: The researches in this area have increasingly focused on online interaction. Social identity theory and relationship theory were the two most prevalent theories used. Since the internet provides any social relationship with a specific relationship to form the brand community, its contextualization in higher education resulted in new concept implementation. Conclusions: The relationship within online participati on has impacted the market-oriented strategy of higher education in searching for ways toward a long-term and enduring bond among students, alumni, institutions and brands. As there is a plenteous prospect of data availability combined with big data analysis technology, the online participation will pique the interest of scholars to conduct further research on it.
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Wiji DEWOBROTO,Umar NIMRAN,Zainul ARIFIN,Edy YULIANTO 한국유통과학회 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.7
The purpose of this study is to analyze the role of customer value and customer trust as a mediator of flexibility influence on customer retention. The study applies SEM tools with WarpPLS analysis and translates customer value and customer trust as mediation. This study was organized into three parts: exploratory research, descriptive research, and explanatory research. The quantitative approach in this study uses a survey method by taking samples from the population. This is a latent variable that is measured using a research instrument in the form of a questionnaire. The survey was conducted by distributing questionnaires to respondents. This research was conducted at PT. Nusa Prima Logistics Terminal Teluk Lamong by taking primary data, in the form of assessments or perceptions from respondents, so a survey was conducted by submitting a questionnaire directly to 194 respondents. Quantitative data analysis was performed using Structural Equation Modeling (SEM) to answer the research hypothesis. Flexibility is very influential in increasing customer retention so to develop customer retention, it is necessary to increase flexibility, customer value, and customer trust. The novelty in this research lies in identifying the role and position of customer value and customer trust as mediation that affect customer retention.
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Effects of Gratitude and Anticipation on Satisfaction: A Case Study in Indonesia
NOEGROHO, Gatoet Gembiro,SUHARYONO, Suharyono,SOLIMUN, Solimun,YULIANTO, Edy Korea Distribution Science Association 2021 The Journal of Asian Finance, Economics and Busine Vol.8 No.2
This research aims to discuss the relationship between the courage, anticipation, and satisfaction comprehensively. This study will be complemented by gratitude as a variable that moderates the relationship between courage and anticipation, as well as the relationship between the courage and satisfaction. The large area as survey location is the reason for sampling conducted in 2 stages: (1) taking 15 districts through judgement sampling, (2) allocated sub-districts sample through proportional random sampling. The sample used in this study were 155 sub-districts in East Java. Respondents in each sub-district consisted of 1 farmer and 1 field extension officer to get a total of 310 respondents. The analysis method used to test the hypothesis was Structural Equation Modeling (SEM). The findings of this research are: (1) The courage of field extension officers' have a positive but non-significant direct effect on farmers' anticipation, however, the effect significantly strengthen with religiosity as moderation; (2) The courage of field extension officers' and farmers' anticipation have a significant and positive effect on satisfaction. This study will be complemented by gratitude as a variable that moderates the relationship between the courage and anticipation, as well as the relationship between courage and satisfaction.
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