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Cagri Talay,Lynn Oxborrow,Clare Brindley 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
This research investigates the power use in self and collective interests of retailers and small apparel suppliers’ relationships. Our findings highlighted that power use of fast fashion retailers in self-interest and collective interest related goals are evident mainly in the areas of capability development, production processes and innovation in asymmetric relationships with Turkish apparel suppliers.