온라인 쇼핑몰의 인공지능 기능이 지속방문의도에 미치는 영향 연구 : 중국 쇼핑몰 사례

BO WEN 경희대학교 대학원 2019 국내석사

인공지능 기술을 도입한 온라인 쇼핑몰이 증가하고 있다. 그러나 인공지능 기능별로 그 기능이 온라인쇼핑몰에 대한 소비자의 지속방문의도에 영향을 미치는지에 대한 실증적인 연구는 아직 거의 이루어진 바 없다. 따라서 본 연구의 목적은 인공지능의 주요 기능이 온라인 쇼핑몰 방문자의 지속방문의도에 미치는 영향을 실증분석을 통해 이해하는 것이다. 특히 본 연구에서는 자원 기반 관점(resource-based view)에서 인공지능 기능이 가지는 차별성(heterogeneity)이 온라인 쇼핑몰 지속방문의도에 미치는 영향을 이해하는데 중점을 두려고 한다. 온라인 쇼핑몰에서 주로 채택하고 있는 인공지능 기능이 자원 차별성(resource heterogeneity)을 유발하여 각각 온라인 쇼핑몰에 대한 이미지(상품, 서비스, 디자인)에 어떤 영향을 주어 기업 차별성(firm heterogeneity)을 유발하는지를 실증분석하였다.

Valustion of Capitalized Interest on Construction Expenditures in the Electric Utility Industry : Robert Michael Bowen

Bowen, Robert Michael University Microfilms International 1984 국내박사

Valuation of capitalized interest on construction expenditures in the electric utility industry

Bowen, Robert Michael UMI 1978 해외박사

Research and Design of Quasi-Zero Stiffness Vibration Isolator with Three Degrees of Freedom

Li BoWen 영남대학교 대학원 2022 국내석사

In this paper, we proposed a quasi-zero stiffness vibration isolator with multiple degrees of freedom. The proposed system consists of four negative stiffness diagonal springs and four positive stiffness diagonal spring groups to achieve quasi-zero stiffness at equilibrium position. The quasi-zero stiffness isolator has the characteristics of low frequency operation. Unlike previous studies, this paper focuses on simultaneously achieving quasi-zero stiffness with multiple degrees of freedom in order to separate vibrations in multiple directions. The feasibility of the multi-degree-of-freedom quasi-zero stiffness vibration isolator proposed in this paper is demonstrated by the mathematical modeling of the proposed system. Also, single-degree-of-freedom and multi-degree-of-freedom simulations are performed by ADAMS. The results underscore the excellent anti-vibration performance of a quasi-zero stiffness isolator with multiple degrees of freedom.

Implement of digital twin for predicting and monitoring grinding process behavior

Bowen Qi 울산대학교 대학원 2022 국내박사

The market is rapidly evolving in response to the growing demands of customers. To overcome these difficulties, innovative and efficient approaches for issue identification and visualization are required. Digital twin gives an approach to manufacturers to gain a clearer picture of real-world performance and operating conditions of a manufacturing asset via near real-time data captured from the asset and make proactive optimal operation decisions. It was discovered that the digital twin is a complicated notion currently in its early stages of growth, with differing viewpoints on how it should be defined across various professions and academia. The presented dissertation aims to develop and implement a process prediction system through a digital twin-based system for testing the process in virtual space before implement to shopfloor, as well as guidelines for implementing and creating a digital twin for companies within the production industry. Grinding is one of the most common precision machining methods because of its high machining efficiency and good finish quality. In the traditional grinding process, in order to set the appropriate machining parameters, researcher use the trial error method to calculate the appropriate machining parameters, which takes a lot of time. The grinding force is the most important parameter in the grinding process which affects the product quality. Today's products are become more individualized and high uncertainty, it is necessary to reduce the product design cycle of products and improve production efficiency. In this dissertation, the digital twin technology was implemented to the grinding process for predicting process behavior. By testing the machining parameters in advance, predicting the machining behavior, optimizing the machining parameters through the test results. At the same time, in the actual on-site machining process, by connecting with industrial PLC and sensors, input real-time machining parameters and sensors data, and calculate the cutting state under ideal conditions. These values are compared with the actual values as reference values, and if there is a deviation and exceeds the threshold, it means that there is a failure in the production process. On-site operators will inspect the machine and product. The proposed methodology for grinding behavior prediction using a digital twin approach, with the vertical double side grinding machine performing the required work while connecting the PLC program. The proposed approach integrates the information obtained from the sensors, physic models, and operation of the system to establish the grinding machine model and carry out grinding force. Simulation results show the proper connection between models and communication. The digital model was established to exactly match the operation of the physical system. Comparison between predicted result obtained from the proposed digital twin model and experiment, revealed a good agreement between proposed model and practice, indicating therefore that the model may be suitable for industrial applications further. The created system is installed on a SIEMENS-based platform in industrial PC and is compatible with a variety of additional programming tools. The technology makes a substantial contribution to Industry 4.0 and the autonomous operation of production facilities. It has increased total brake disc production productivity by lowering the number of quality failures and minimizing reliance on operators for process knowledge. This dissertation will begin with an overview of related literature before moving on to the research strategies used in the current study. It assesses the notion of digital twins for smart factories as well as the technology underlying them. It examines the different definitions of a digital twin, how far technology has progressed, and what manufacturing organizations need to deploy and develop digital twins. The development of a digital twin-based system, as well as its mechatronic modeling, deployment, and manufacturing implementation, are covered in the following sections. The final section informs the producers about the advantages of this technology.

Valuation of capitallized interest on construction expenditores in the eleciric utility industry

Bowen, Robert Michael University Microfilms International 1984 해외석사

THE ILLUSTRATION OF CHRISTOPHER PLANTIN'S BOOKS OF HOURS : TRADITIONS AND INNOVATIONS BEFORE AND AFTER THE COUNCIL OF TRENT

BOWEN, KAREN LEE Brown University 1995 해외박사

Valuation of capitallized interest on construction expenditores in the eleciric utility industry

Bowen, Robert Michael [s.n.] 1978 국내박사

Flow Effect on Chiral Symmetry Breaking and Deracemization of Sodium Chlorate

Bowen Zhang 경희대학교 대학원 2023 국내박사

Chiral resolution and the attainment of enantiomerically pure products hold paramount importance and immense value in the pharmaceutical industry. This significance stems from the fact that distinct biological and pharmaceutical activities are exhibited by different enantiomers of the same chiral compound. Thus, the focal point of our present work revolves around the meticulous study of two crucial phenomena: deracemization and chiral symmetry breaking (CSB), using sodium chlorate (NaClO3) as a model substance. NaClO3 is a popular model substance for the study of the present topics. Because of its unique properties, that is, the molecule itself does not possess chirality, but it can crystallize to form chiral crystals. In chapter 1, firstly, the background of chirality and enantiomers, including the optical activity of chiral enantiomers, chirality in the organism, and crystallization of chiral crystals from both chiral molecules and achiral molecules were introduced. Then, the importance of chiral resolution and pure enantiomers were described, and several methods for obtaining pure enantiomers were summarised. Meanwhile, the background of CSB and deracemization was simply introduced for a better understanding of this thesis. In addition, different hydrodynamic fluid motions were described and compared in detail in this chapter, including periodic Taylor vortex flow (TVF) produced by Couette Taylor (CT) crystallizers and random turbulent eddy flow produced by conventional mixing tank (MT) crystallizers. Finally, the motivation and objective of current research were emphasized. XIII In chapter 2 of this thesis, we focused on investigating the influences of the flow patterns on CSB and deracemization by applying random turbulent flow and periodic Taylor vortex flow for crystallization. Here, to explore the important mechanisms in the CSB crystallization, the crystal enantiomeric excess (cee) was monitored during the induction period (initial cee). The experimental results clearly demonstrated that CSB was more pronounced in the TVF compared to the turbulent eddy flow. This enhanced CSB in the Taylor vortex was attributed to its distinctive periodic fluid motions, which were found to be effective in promoting the selective formation of chiral crystals of the same form. Furthermore, the different relationship between the initial cee and the induction supersaturation level in CT and MT crystallizers suggests that Taylor vortices appear to be more effective in inducing homochiral nucleation, thereby promoting complete initial CSB. In chapter 3, we investigated the effect of crystal size variables on the deracemization of sodium chlorate. We discovered that the direction of crystal chirality transformation depended on the difference in seed sizes between the two enantiomers. Regardless of the initial enantiomeric excess, smaller crystals always fed larger crystals. During deracemization, small D-crystals (13 μm) were dissolved to allow the growth of large L-crystals (122 μm). However, some D-crystals grew by sacrificing themselves. This growth occurred through two processes: agglomeration and layer growth, whereas large L-crystals were grown only by layer growth. When D-crystals reached a specific size (known as the sustainable size), they ceased to undergo deracemization into L-crystals, leading to an incomplete deracemization (termed: partial deracemization). Alternatively, they dissolved completely, achieving 100% deracemization. The number of XIV D-seeds growing beyond the sustainable size increased as the initial enantiomeric excess (ee) ( 𝐿−𝑠𝑒𝑒𝑑 𝑤𝑡%−𝐷−𝑠𝑒𝑒𝑑 𝑤𝑡% 𝐿−𝑠𝑒𝑒𝑑 𝑤𝑡%+𝐷−𝑠𝑒𝑒𝑑 𝑤𝑡% ) decreased because of the agglomeration of D-seeds. Additionally, the extent of the deracemization decreased as the size of the D-seeds increased. Consequently, no separation occurred when L- and D-seeds were of equal size. These facts result from very low breakage among the two populations of crystals. There is evidence that deracemization is driven by Ostwald ripening, which is influenced by the difference in solubility between seeds of different sizes. Furthermore, the agglomeration process significantly contributed to the rapid growth of small D-seeds above the sustainable size, resulting in partial deracemization. According to our previous study, we found that the deracemization of NaClO3 was strongly affected by the agglomeration of chiral crystals. Thus in chapter 4, the agglomeration of NaClO3 was systematically investigated using enantiomeric pure seed crystals. Accordingly, as the size of the seed crystal decreases, the agglomeration of crystals were promoted. Thus, the agglomerate size increased rapidly and reached 160μm when using 13μm of small seed crystals. However, at a large seed crystal size of 122μm, the agglomerate size was little changed, because it was hard for large crystals to be agglomerated due to the little dissolution. The crystal agglomeration of sodium chlorate in such a thermodynamic system depending on self-dissolution was examined by performing experiments in a mixture solvent of water-ethanol. It showed that crystal agglomeration was clearly decreased with the increase of ethanol fraction, due to the reduction of solubility, and then no agglomeration occurred in the suspension with limited solubility. The agglomeration of crystals also depended on agitation and seed concentration. As increasing agitation, the agglomeration was hindered, resulting in a XV decrease in agglomerate size. However, agglomeration was enhanced when increasing the number of seed crystals in the suspension, bringing about large agglomerates. In chapter 5, a general conclusion about studies in this thesis was presented. Then, in chapter 6, our future plans include investigating the deracemization of sodium chlorate using Taylor vortex, as well as delving into the potential of TVF for deracemizing organic chiral substances, especially those important chiral drugs, and chemicals that are extremely challenging for the industry.

중국 대학교원의 정보활용능력에 영향을 미치는 요인에 관한 연구

CHENG BOWEN 안양대학교 일반대학원 2023 국내박사

인공지능, 빅데이터, 사물인터넷을 구동력으로 하는 4차 공업혁명이 가져온 정보화의 파도는 중국의 교육에도 거대한 영향을 미쳤다. 정보기술과 교육의 심도 있는 융합은 전통교육의 혁신과 개혁 및 그 교원의 전공소양, 학교의 인재배양과 교과 관리에 새로운 요구를 제기하였다. 교육정보화는 중국이 교육 현대화를 실현하기 위한 기초이며, 시간의 흐름에 따라 정보기술이 교육에 가져온 변화를 수용하고, 더 좋은 작용을 발휘하게 할지를 깊이 연구하는 것은 교육 현대화를 추진하기 위한 필연적인선택이 되었다. 본 연구는 정보기술과 교육의 융합을 배경으로, 코로나19이후 중국의 교육 정보화에서 나타난 문제와 결합하여, 교원의 정보활용능력의 결여가 이미 교육 정보화 발전을 방해하는 큰 장애가 되었음 을명확히 하였다. 본 연구는 중국 대학교원의 정보활용능력에 영향을 미치는 요인, 중국대학교원 개인의 배경(성별, 학교, 담당 과목 등)이 정보활용능력의 조절에 대한 역할 및 중국 대학교원의 정보활용능력을 높이기 위한 전략을 밝히는데 그 목적이 있다. 중국 대학교원의 정보활용능력에 영향을 미치는 요인에 대해 연구를 진행하면 중국 대학교원의 정보활용능력을 높이고 방해요소를 제거할 수 있고, 중국 대학교육의 정보화 발전을 촉진시킬 수 있으며, 중국 교육 정보화를 위한 동력을 더하고, 교육 현대화의 실현을 위한 기초를 다질 수 있다. 본 연구에서는 먼저 메타분석을 활용하여 교원의 정보활용능력에 영향을 미치는 요인에 대한 기술수용모델과 관련된 선행문헌과 통합기술수용모델과 관련된 선행문헌을 분석하며 교원의 내재조건과 외재조건에 따라 교원의 정보활용능력이 차이가 있는 가를 탐구하여, 기술수용모델과 통합기술수용모델을 비교하였다. 연구를 통해 기술수용모델과 통합기술수용모델 모두 장점이 있음을 발견하였다. 기술수용모델은 통제변수가 정보기술의 수용도에 미치는 영향의 정도에 대한 인식이 부족한 반면 통합기술수용모델은 기타 모델의 장점을 빌려 행위의도에 대한 예측능력이 더 강하다. 따라서 본 연구는 메타분석결과와 통합기술수용모델에 기반하여 성과기대, 노력기대, 사회영향, 촉진조건, 지각된 즐거움을 독립변수로, 성별, 교직 경력 (직업 경력), 학교, 담당 과목 등을 통제변수로, 행위의도를 종속변수로 하는 대학교원의 정보활용능력에 영향을 미치는 요소에 관한 연구모형을 구축하였다. 본 연구는 온라인 설문조사를 실시하여 중국의 대학교원의 정보활용능력에 영향을 미치는 요인을 탐구하였다. 본 연구에서는 수집된 자료에 의거하여, 대학교원의 정보활용능력에 영향을 미치는 요인을 분석하고, 대학교원의 개인적 배경이 중국 대학교원의 정보활용능력에 미치는 조절효과를 탐구하였다. 본 연구의 주요결과는 다음과 같다. 첫째, 성과기대는 행위의도에 직접적으로 정적인 영향을 미치는 것으로 나타났다. 대학교원이 정보기술을 자신의 업무에 융합할 의사 여부는 해당 정보기술이 성과수준을 올릴 수 있는지에 크게 좌우되었다. 만약 정보기술이 업무 효율, 보수, 승진 기회에 도움이 된다면, 대학교원에게 더욱 많은 전문적 발전을 얻을 수 있게 되며, 이는 의심의 여지없이 대학교원이 정보기술을 실전에 옮기는 동력을 높일 것이다. 둘째, 지각된 즐거움은 행위의도에 직접적으로 정적인 영향을 미치는 것으로 나타났다. 대학교원이 어느 정보기술 항목에 대해 지각된 즐거움이 클수록, 실제 업무에 해당 기술 정보를 시도해 볼 가능성도 높아진다. 어느 정보기술 항목이 대학교원의 호기심을 불러일으켰을 때, 그들은 해당 정보기술을 점차 배울 의사를 갖고, 해당 기술을 업무에 시도해 볼 의사를 갖게 된다. 대학교원들은 정보기술을 활용할 의도가 있으며, 정보기술과 교육교수 간의 깊은 융합도 기대한다. 따라서, 대학교원들은 정보기술이 교육교수와의 융합에 대한 충분한 인식을 가지고 있다. 셋째, 노력기대는 성과기대에 직접적으로 정적인 영향을 미치는 것으로 나타났으며 지각된 즐거움의 영향을 받는 것으로 나타났다. 이는 대학교원이 정보기술을 수용할 의사는 그들이 기울인 노력의 영향을 받는 다는 것을 의미한다. 대학교원의 입장에서, 만약 어느 정보기술이 잘 알려져 있지 않아 알기 힘들고, 배우는데 긴 시간이 소요된다면, 대학교원들은 해당 정보기술에 대한 우려를 가지게 될 것이며, 업무에 적극적으로 활용하지 않을 것이다. 동시에 대학교원은 어느 정보기술에 대해 더 큰 기쁨을 인지할수록, 더 기꺼이 해당 정보기술을 배울 것이다. 만약 어느 정보기술이 대학교원들의 호기심을 불러일으켰다면, 대학교원들은 시간과 노력을 들여 이를 연구할 것이다. 나아가, 해당 정보기술에 대한 연구 역시 해당 기술 의 용이성에 대한 인지를 높일 것이다. 넷째, 개인마다 정보활용능력에 영향을 미치는 요소에 차이가 있다. 연구에 의하면, 교직 경력 (직업 경력), 학교, 담당 과목 모두 조절효과를 갖고 있다. 젊은 교원은 정보기술에 대한 학습능력이 더 높으나, 나이든 교원은 지각된 즐거움을 더 중요하게 여긴다. 젊은 교원은 더 강한 직업발전 요구를 갖고 있기에, 정보기술이 더 많은 전문적 발전 기회를 가지고 올 것으로 생각한다. 나이든 교원은 정보기술의 행위의도에 대해 더욱 쉽게 외부 환경의 영향을 받으며, 주변의 교원들이 어느 정보기술이 유용하다고 느낄 때, 나이든 교원은 더욱 더 해당 정보기술을 업무에 시도해 볼 의사를 갖게 된다. 각 대학교의 교원의 배치, 문화제도, 소프트웨어 및 하드웨어의 배치, 교풍과 학풍 등 차이가 있다. 사립 대학교의 교원은 교육효율의 제고를 매우 중시한다. 전문대학교와 일반 대학교의 검증 결과도 유사하였으나, 그 강도에 차이가 있었다. 211 또는 985대학교는 정보화 교육의 교원, 소프트웨어 및 하드웨어의 배치, 교풍과 학풍등 각 방면에서 모두 명확한 우세를 보였다. 이러한 학교에는 교원들이 이미 정보화 수업과 업무 진행에 익숙해져 있었다. 이는 각 측정 인자가 행위의도에 대해 명확한 영향을 구성하지 않았다. 이공계 교원들은 업무에 정보기술을 사용할 의사가 더욱 컸다. 임용 전 교원, 교육 유형의 교원 및 예체능계 교원은 정보기술의 학습 용이성을 매우 중시하였다. 강의담당 교원은 모두 지각된 즐거움이 노력기대에 현저한 긍정적 영향을 보였기에, 어떠한 과목을 담당하는 교원들도, 해당 정보기술에 대한 호기심을 불러일으킬 수만 있다면 학습 흥미를 올릴 수 있음을 예측할 수 있다. 마지막으로, 본 연구의 결과를 토대로 시대 배경을 결합하여 대학교원의 시각으로 다음 4가지의 제언을 해보고자 한다. 첫째, 장려 메커니즘을 탐색할 필요가 있다. 대학교원이 업무 중 정보기술을 사용하도록 장려하기 위해, 내부와 외부 모두 촉진 전략을 세울 수 있다. 내부는 주로 대학교원이 정보활용능력의 이론적 기초를 촉진하기 위해 정보기술과 교육수업의 융합에 대한 인지를 강화하는 것을 지칭한다. 외부는 주로 대학교원이 업무 중 정보기술을 사용하기 위한 열정을 불러일으키기 위해 관련 고찰 및 평가제도의 개선, 양호한 분위기를 만드는 등 방식을 지칭한다. 둘째, 내용 형식을 풍부하게 할 필요가 있다. 대학교원이 정보기술에 저촉하는 감정을 제거하기 위해, 다양한 훈련내용과 다양한 훈련형식 등 두 가지 방식을 사용하여 대학교원이 정보기술을 사용하는 과정 중 즐거움을 높여야 한다. 셋째, 설비와 시설을 개선할 필요가 있다. 대학교원의 정보활용능력을 높이려면 충분한 교육 정보화를 위한 소프트웨어 및 하드웨어 설비 지원이 있어야 하며, 어느 학교가 필요한 소프트웨어 및 하드웨어 설비가 없는 경우, 교원은 애초에 정보화 교육을 실시할 수 없으므로, 교원의 정보활용능력에 대해 논의를 시작할 수도 없다. 따라서, 설비와 시설의 개선, 자금 지원의 보장, 우수한 자원의 도입, 운용 난이도의 하향, 공동 개발의 장려 등 5가지 측면에서 시작할 수 있다. 넷째, 대학교원의 개인차를 고려할 필요가 있다. 본 연구에서는 교직경릭 (직업경력), 학교, 담당 과목은 대학교원의 정보활용능력에 영향을 미치는 요소에 대한 조절효과출 갖는다. 따라서, 대학교원의 정보활용능력을 양성할 때 반드시 각 교원의 개인차를 고려해야 한다. The advancement informatization brought about by the fourth industrial revolution driven by artificial intelligence, big data, and the Internet of Things has had a profound impact on China’s education. The deep integration of information technology and education and teaching is an innovation and reform of traditional education, which puts forward new requirements for teachers’ professionalism, talent training and teaching management of universities. As the foundation for China to realize education modernization, education informatization should follow the trend of the times, accept the changes brought by information technology to education, and study in depth how to better play the role of information technology is the inevitable choice to promote education modernization. This study takes the integration of information technology and education teaching as the background, and combines the problems revealed by China’s education informatization since of the coronavirus epidemic, and clarifies that the lack of teachers’ information literacy has become a major obstacle hindering the development of education informatization. The purpose of this study is to explore the factors affecting Chinese university teachers’ information literacy, the moderating effects of Chinese university teachers’ background (genders, teaching units, teaching subjects, etc.) on information literacy, and the effective promotion strategies of university teachers’ information literacy. The research on the factors affecting university teachers’ information literacy can remove obstacles to the improvement of Chinese university teachers’ information literacy, which can help colleges and universities and the government to formulate effective strategies to improve the information literacy of college teachers, add momentum to promote the informationization of Chinese education, and lay the foundation for the modernization of education. This study first uses the meta-analysis method to reanalyze the relevant literature on the Technology Acceptance Models (TAM) of factors affecting teachers’ information literacy and the related literature on the Unified Theory of Acceptance and Use of Technology (UTAUT) of factors affecting teachers’ information literacy , explores whether the differences between teachers’ internal and external conditions influence the application of information technology, and compares TAM with UTAUT. As a result of the study, it was found that both the TAM and UTAUT have their own merits. TAM is under-recognized in terms of the degree of influence of moderating variables on IT acceptance. The Unified Theory of Acceptance and Use of Technology (UTAUT) draws on the strengths of other models and its ability to predict behavioral intentions is stronger. Therefore, this study constructs a model of factors affecting information literacy of college teachers based on the results of meta-analysis and UTAUT with performance expectations, effort expectations, social influence, promotion conditions, and perceived enjoyment as independent variables, and genders, teaching years (service years), teaching units, and teaching subjects as moderating variables, and behavioral intention as dependent variables. This study distributes questionnaires to Chinese colleges and universities through the Internet to explore the factors affecting Chinese college teachers’ information literacy. Based on the collected sample data, this study analyzes the factors affecting university teachers’ information literacy and analyzes whether different background conditions of university teachers have moderating effects on the factors affecting Chinese university teachers’ information literacy. The inspection results of paths are as follows. First, performance expectancy has a significant positive impact on behavioral intentions. Whether college teachers are willing to integrate information technology into their work depends largely on whether the information technology can improve their performance. If information technology can help improve work efficiency, salary, and promotion opportunities, and promote college teachers to obtain more professional development, this will undoubtedly increase the motivation of college teachers to use information technology in practice. Second, perceived enjoyment has a significant positive impact on behavioral intention. The stronger the perceived enjoyment of college teachers in a certain information technology, the higher the probability that they are willing to practice the information technology in their work. When a certain information technology arouses the curiosity of university teachers, they are more willing to ponder the information technology and try to apply it in their work, and they also look forward to a deeper integration of information technology and education and teaching. Therefore, the integration of information technology and education and teaching has been fully recognized among college teachers. Third, effort expectancy has a significant positive impact on performance expectancy, and it is affected by perceived enjoyment. It shows that the willingness of college teachers to accept information technology is influenced by the level of effort they need to put in. For college teachers, if certain information technology is obscure and time-consuming to learn, college teachers will not willing to accept information technology, and it is difficult for college teachers to agree that information technology has a positive effect on work. At the same time, the more enjoyable a certain information technology is perceived by college teachers, the easier it is for them to master it. If a certain information technology arouses the curiosity of college teachers, then they are willing to spend time and energy on research. Moreover, the study of this information technology can also increase its Perception of Ease of Use (POEU). Fourth, there are individual differences in the affecting factors of information literacy. The research shows that the teaching years (service years), teaching units, and teaching subjects all have moderating effects. Young teachers have a stronger ability to learn information technology, while veteran teachers pay more attention to the perceived enjoyment. Young teachers face stronger demands for professional development and believe that information technology may bring more opportunities for professional development. Veteran teachers’ behavioral intentions towards information technology are more likely to be affected by the external environment. When the surrounding teacher group thinks a certain information technology is useful, veteran teachers are more willing to try the information technology in their work. The differences in teaching units reflect the differences in faculty allocation, cultural system, hardware and software configuration, teaching and learning style and other aspects of universities. Teachers in private colleges and universities attach great importance to improving teaching efficiency. The validation results of vocational colleges and general undergraduate colleges are similar, but there are differences in intensity. “211” or “985”universities (Project 211/985 is a project of National Key Universities and colleges initiated by the Ministry of Education of the People’s Republic of China.) have obvious advantages in various aspects such as faculty, hardware and software configuration, teaching and learning style of information technology teaching. In such institutions, teachers are already accustomed to information-based teaching and office work. This makes each measurement factor no longer have a significant effect on behavioral intention. Science and engineering teachers are more willing to try to apply information technology in their work. Non-teaching faculty, education teachers, and art and sports teachers attach great importance to the ease of learning information technology. Teachers of each teaching subject have a significant positive impact on the dimension of perceived enjoyment on effort expectation, indicating that regardless of the teaching discipline, university teachers can increase their interest in learning if the information technology can stimulate their curiosity. Finally, the study concludes with four recommendations based on the data results of the structural equation and the perspective of college teachers in the context of the times. First, explore the incentive mechanism. To encourage college teachers to apply information technology in their work, promotion strategies can be formulated from both internal and external aspects. Internally, it mainly refers to enhancing college teachers’ knowledge about the integration of information technology and education teaching in order to improve the theoretical basis of their information literacy. Externally, it mainly refers to the improvement of relevant assessment and evaluation system and the creation of a good atmosphere to stimulate the enthusiasm of university teachers for using information technology in their work. Second, enrich the forms and contents. In order to eliminate the resistance of college teachers to information technology, can be started with two aspects enriching training contents and enriching training forms to improve the perceived enjoyment of college teachers in the process of learning information technology. Third, improve resource construction. Improving the information literacy of college teachers requires sufficient support for educational information software and hardware equipment. If a school lacks the necessary software and hardware equipment, teachers will not be able to carry out information-based teaching and achieve teachers’ information literacy. To this end, can be started from five aspects: improving equipment and facilities, ensuring financial support, introducing high-quality resources, reducing the difficulty of use, and encouraging joint construction and sharing. Fourth, pay attention to individual differences. The results of this study show that the teaching years (service years), teaching units, and teaching subjects have a moderating effect on the factors affecting college teachers’ information literacy. Therefore, individual differences should be paid attention to when improving the information literacy of college teachers.