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THE ‘INSTA’ EFFECT ON THE INTENTION TO VISIT A DESTINATION: A CASE FOR CONSPICUOUS CONSUMPTION?
Ana Maria Soares,Beatriz Casais,Cristina Calvo-Porral 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
This study addresses the influence that the use of social media for posting travel-related content has on holiday destination choice. The study builds upon the Theory of Conspicuous Behavior and the Theory of Planned Behaviour and aims at understanding whether expected Social Return, referring to the amount of positive feedback that travel posts have on social media, is a determining factor of destination decisions. A model entailing E-Word of Mouth, Social Return, Attitudes, Subjective Norm, Perceived Control and Intention to Visit is proposed and tested with a survey of 177 respondents who had an Instagram account. Data was analyzed using Structured Equation Modelling. The results highlight that Instagram promotes social recognition attributed to e-tourists that share a travel experience considered charming and trendy. Such social recognition is tangibilized by the constructs of e-WOM and social return. The study finds that the intention to visit is impacted by e-WOM, Social Return and Subjective Norm. However, the impact of Attitudes and Perceived Behavioral Control on the Intention to Visit was not supported.
Selective hydrogenation of sunflower oil over Ni catalysts
Unai Iriarte-Velasco,Emilio Atilano Cepeda,Beatriz Calvo,Irene Sierra 한국화학공학회 2016 Korean Journal of Chemical Engineering Vol.33 No.1
This work focuses on the influence of the support and the preparation method on the activity and selectivity of nickel catalysts in the hydrogenation of sunflower oil. Catalysts were prepared over silica and alumina supports following the incipient wetness impregnation and deposition-precipitation techniques. The activation process was followed by temperature-programmed reduction (TPR). Precipitation-deposition method allowed a stronger metal-support interaction than incipient wetness impregnation. A precipitation-deposition time of 14 h (which allowed a Ni loading of about 20wt%) was deemed as the most adequate from the standpoint of high specific surface area and strong Ni-support interaction. The selectivity to oleic acid was not affected by the preparation method, but it was significantly influenced by the type of support. In this regard, the catalysts prepared on silica are more active and produce less saturated fatty acids.