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Awang Azman Awang Pawi 한국외국어대학교 동남아연구소 2011 東南亞硏究 Vol.20 No.3
This article will analyze transformation in Malay Culture, from kampong to urban culture. In the traditional Malay society, folklore and the concept of oral narrator are dominant. This is where all the myths, legend and didactic were delivered by oral narrator. The modernization in Malay urban society, especially in Kuching, Sarawak has changed the concept of the traditional folklore to the modern folklore. The form of the modern folklore can be analyzed in the 2008 election. Traditional folklore has changed in the medium used and has transformed into something more advanced. This study will explore the impact fin de siècle of the medium and the form of the traditional folklore among urban Malays in Kuching, Sarawak. Thus the creation of new and modern form of the folklore in the last \upcoming election. This new genre has specified form, didactics, the myth element and the modern legend. Among the aspects identified is the use of sexual elements to attract audience and disseminate the stories. In this study, patronage and the ideology of the creator of the modern folklore will be categorized. This form of folklore no longer spread from mouth to mouth, but is being spread through modern technology especially Short Message Service (SMS).The regional and national elements interacted with one another to bring about assimilation in the modern folklore.
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