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        The liberal arts college and humanist learning

        René V. Arcilla 서울대학교 교육연구소 2014 Asia Pacific Education Review Vol.15 No.1

        What is liberal education? How do its aims differ from those of either grammar or vocational education? Does it truly deserve its own supporting institution? In response to these questions, Arcilla develops a defense of the liberal arts college. He observes that all projects of formal learning presuppose that the learner possesses answers to three fundamental, existential questions: What is one’s nature? What is the good for beings of this nature? What facilitates this good? We develop better responses to these questions by engaging in liberal learning. The mission of the liberal arts college, then, is first and foremost to support this learning. With this idea of liberal learning and its college in mind, we may nonetheless wonder whether the existential knowledge it seeks is really something that can be learned. Arcilla articulates a version of humanism that illuminates the conditions of possibility for liberal learning and affirms this learning’s intrinsic value. At the same time, this philosophical theory requires for its verification that we engage in liberal learning. Arcilla calls the symbiotic partnership formed by liberal learning and humanism “humanist learning,” and he points out that it is this learning, which is crucial to our other kinds of education, that would be lost if society ceased to support genuine colleges of the liberal arts.

      • FOR LOVE OF MONEY OR COUNTRY? THE FILIPINO FIRMS AT THE MANILA FAME TRADE FAIR

        Luz Suplico Jeong,Rechel Arcilla 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.6

        The Philippines has been known as the Milan of Asia (Ang & Teo, 1995). This is partly due to the efforts of the Philippine Department of Trade and Industry to highlight the Filipino exporters’ creativity in design in its trade fairs, including the Manila FAME Trade Fair. Filipino firms show their creativity and craftsmanship in various products such as furniture and furnishings, gifts and holiday decorations, garments and fashion accessories for export markets at the Manila FAME. As part of the national promotion efforts, Manila FAME has become a national pride because it advertises the Philippines as a design and lifestyle destination (Ang & Teo, 1995). Filipino exporters join the Manila FAME to promote this image as well as to promote their firms to various importers who attend this trade fair. To find out whether they join to promote the country’s image or to promote their firms, 130 Filipino exporters were interviewed using person-assisted questionnaires last October 17-20, 2013 in Manila, Philippines. The study also aimed to identify factors that encouraged Filipino firms to join the Manila FAME. Using factor analysis, results showed that the factors that encouraged Filipino firms to join the Manila FAME were as follows: Sales and Buyers (F1), Information-Gathering (F2), Locating Distribution Channels (F3), Company Image-Building (F4) and Country Promotion (F5). Except for Country Promotion (F5), the four factors validate Hansen’s model for measuring trade performance (Hansen, 2004). Discriminant analysis was performed to find out if there are differences among these factors. The results showed that Sales and Buyers (F1) had the strongest influence on achieving the exporters’ trade fair objective while Country Image-Building (F5) had the weakest link. This implies that firms prioritize Sales and Buyers (F1) rather than Country Image-Building (F5). Is it love of money or love for country? Although both factors would encourage firms to join the Manila FAME, love for money would exert the strongest influence over love for country. The results validate the profit-maximization theory that states that firms behave to maximize profits (Sautet, 2000).

      • FOR LOVE OF MONEY OR COUNTRY? THE FILIPINO FIRMS AT THE MANILA FAME TRADE FAIR

        Luz Suplico Jeong,Rechel Arcilla 글로벌지식마케팅경영학회 2014 Global Marketing Conference Vol.2014 No.7

        The Philippines has been known as the Milan of Asia (Ang & Teo, 1995). This is partly due to the efforts of the Philippine Department of Trade and Industry to highlight the Filipino exporters’ creativity in design in its trade fairs, including the Manila FAME Trade Fair. Filipino firms show their creativity and craftsmanship in various products such as furniture and furnishings, gifts and holiday decorations, garments and fashion accessories for export markets at the Manila FAME. As part of the national promotion efforts, Manila FAME has become a national pride because it advertises the Philippines as a design and lifestyle destination (Ang & Teo, 1995). Filipino exporters join the Manila FAME to promote this image as well as to promote their firms to various importers who attend this trade fair. To find out whether they join to promote the country’s image or to promote their firms, 130 Filipino exporters were interviewed using person-assisted questionnaires last October 17-20, 2013 in Manila, Philippines. The study also aimed to identify factors that encouraged Filipino firms to join the Manila FAME. Using factor analysis, results showed that the factors that encouraged Filipino firms to join the Manila FAME were as follows: Sales and Buyers (F1), Information-Gathering (F2), Locating Distribution Channels (F3), Company Image-Building (F4) and Country Promotion (F5). Except for Country Promotion (F5), the four factors validate Hansen’s model for measuring trade performance (Hansen, 2004). Discriminant analysis was performed to find out if there are differences among these factors. The results showed that Sales and Buyers (F1) had the strongest influence on achieving the exporters’ trade fair objective while Country Image-Building (F5) had the weakest link. This implies that firms prioritize Sales and Buyers (F1) rather than Country Image-Building (F5). Is it love of money or love for country? Although both factors would encourage firms to join the Manila FAME, love for money would exert the strongest influence over love for country. The results validate the profit-maximization theory that states that firms behave to maximize profits (Sautet, 2000).

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