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RISS 인기검색어
- 검색키워드
- 저자 : Anne Zanatta (검색결과 2 건)
- 무료
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- 유료
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Management and Marketing of Cultural Tourism in Spain
Luis de Borja Solé,Anne Zanatta 세계문화관광학회 2006 Conference Proceedings Vol.7 No.0
In light of WTO predictions for continued growth in world tourism and new trends in the tourism sector, Spain must look at and improve its existing offer of traditional sun and beach tourism to include an improved and more developed offer of cultural attractions and products. This implies careful planning and implementation of strategies and actions which will appeal to the growing number of cultural tourists attracted to various cities and areas around the country due to the growing number of low-cost airlines opening new routes between major and lesser known cities and the political, economic and socio-cultural changes occurring in Europe.
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A Case Study on Spain Cultural Tourism and Traditional Market Comparing with Those of Korea
Lee Bog-nam,Choi Geug-yeol,Luis de Borja Sole,Anne Zanatta 세계문화관광학회 2009 Conference Proceedings Vol.10 No.0
This is a case study on regional cultural tourism and the traditional markets based on a visit of five cities selected in Spain and compared with those of Korea. We have focussed on a part of our cultural tourism and the activation of traditional markets, applying current regional culture and tourism policy in Spain. Our traditional markets are mainly located in the oldest part of towns resulting in an increasing imbalance between old and new parts of cities. There is also a trend in the decline of total potential for shops located in the old part along with a declining population as the number of elderly people in this area increases, resulting in a general degradation and decline in the old town part. The appearance of modem, larger mass markets are competing directly with the older traditional markets and there is a continuous decrease in traditional market income causing more and more shops to close, much to the demise of their regular customers. In order to counteract this current situation, local governments must establish comprehensive and detailed practical plans connected with regional cultural heritage in order to reactivate traditional market areas and to resolve the problem with mutual benefits to both the old town centers as well as modern commercial markets. In looking towards Spain, we can find a number of effective policies and activities which focus on cultural tourism and traditional markets and can offer us a number of positive suggestions.
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