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지승운 ( Seung Un Ji ),박은준 ( En Jun Park ) 한국미용학회 2016 한국미용학회지 Vol.22 No.2
Customer service times in the paradox that the service is taken for granted in order to impress the beauty salon re-visit customer service mind set of differentiated advertising and customer satisfaction can be the most important factor. Because of that, the need for research on ad-aware reporting, beauty salon advertising awareness by identifying how the impact on repeat visits and word-of-mouth effect was to provide the utilization of advertising media for a variety satisfy the customer to visit the next salon. A total of 500 questionnaires distributed to targeted customers in the salon used to Seoul and Gyeonggi regions were used as additional 379 final report. Questionnaire was divided into four demographic characteristics, beauty salon advertising awareness, salon revisited, word of mouth effect analysis method has been used by the frequency analysis, factor analysis, reliability analysis, regression analysis. As a result. Beauty salon advertising awareness was found to influence the effect of oral re-visit The better the economy could see the ever increasing number of loyal customers reuse. In addition, favorable for the ad, the more receptive was found that the effect increases the more repeat visits and word-of-mouth advertising indifferent to reuse loyal customers showed decreasing. With implications as a result, first, that advertising customers can benefit economically, secondly, may be reluctant to build ad-free. Third, a systematic familiar with the subject material.
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색채 이미지 공간에 따른 TV드라마속 배우 정려원의 스타일 분석 (샐러리맨 초한지(2012)를 중심으로)
박정은 ( Jung-eun Park ),양은진 ( Eun-jin Yang ),김윤선 ( Youn-sun Kim ),지승운 ( Seung-un Ji ),진동희 ( Dong-hee Jin ),박은준 ( Eun-jun Park ) 한국미용예술경영학회 2012 미용예술경영연구 Vol.6 No.4
Due to the development of mass media, the interests in mass media are increased. Nowadays, the style of entertainers in drama makes headline every day. Meanwhile, this researcher selected Jung, Ryeo Won, an actress who is focused as a style icon, grasped the characteristics of Paek, Yeo Chi which is the role of Jung, Ryeo Won by focusing on ’Salary Man Cho, Han Ji (2012)’ where she became popular as a heroine among the dramas she made an appearance, analyzed fashion style, hair style, etc. and related it to color image space. Based on the results, image expression, such as meticulousness not to miss even trifling thing, etc, will be various for directing the style of drama’s characters in the future. And, variety of image expression should mean that interests in beauty are increased and hair style and makeup expression can be also developed to various directions.
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배우자와 자녀의 외모 인식과 미용서비스 선호도 및 만족도
박정은 ( Jung-eun Park ),박명희 ( Myung-hee Park ),김윤선 ( Youn-sun Kim ),권은실 ( Eun-sil Kwon ),지승운 ( Seung-un Ji ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.2
These days, families are nuclear families. Likewise, sense of individualism stands out notably, and nuclear families that are relatively independent focus on individuals’ happiness and self-realization. As such, interest in the external appearance, occupation, school life, hobby and lifestyle in general among the family members is increasing. External appearance determines the overall everyday life in the modern society. Accordingly, this study seeks to analyze the difference in the perception of spouse and child, who are family members, towards external appearance and to study the preference for and satisfaction level towards beauty treatment service. When the difference in the spouse and child’s preference for beauty treatment service was examined, both the two groups manifested high preference. The two groups produced low scores when it comes to the satisfaction level regarding use, oral tradition and overall satisfaction level when the difference in the satisfaction level of spouse and child towards beauty treatment service was examined. In case of re-use, two groups produced low scores. As such, use of beauty treatment service does not merely affect oneself, but also even the spouse and child. As such, it is necessary to develop increasingly structured strategy to increase customer satisfaction level and to create profit by identifying individual customers’ diverse needs
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