태권도장 서비스품질과 고객만족, 전환비용 및 고객애호도의 관계

윤상화(Yoon Sang-Hwa),김종학(Kim Jong-Hak),한권상(Han Kwon-Sang) 한국체육과학회 2011 한국체육과학회지 Vol.20 No.3

This study was designed to shed light on the influence of service quality on customer satisfaction, switching cost and customer loyalty in Taekwondo club. To accomplish such research purpose, researcher identified the causal relationship through Structural Equation Model(SEM) after having established relationship models among service quality, customer satisfaction, switching cost and customer loyalty based on precedent research works and hypothetical model. The subjects of this research were the clients who are using the Taekwondo club located in the vicinity of Chungnam and Chungbuk, and 292 subjects were sampled through convenience sampling method. The resulting data were processed by means of frequency analysis, exploratory factor analysis and correlation analysis using SPSS 15.0 program. And, to verify construct validity of each measurement model using AMOS 7.0 program, confirmatory factor analysis was conducted, then after, goodness-of-fit of the theoretical model was verified by means of covariance structure analysis. Results derived from the researches based on the aforementioned methods and data analyses are as follows: First, service quality had significant influences on customer satisfaction. Second, service quality had significant influences on switching cost. Third, service quality had not significant influences on customer loyalty. Forth, customer loyalty had not significant influences on switching cost. Fifth, customer loyalty had significant influences on customer loyalty. Sixth, switching cost had not significant influences on customer loyalty.

태권도장 수련생들의 서비스 품질 지각에 따른 시장 세분화

윤상화(Youn Sang-Hwa),박준석(Park Jun-Suk),한경희(Han Kyung-hee),가경환(Ka Kyung-Hwan),김태일(Kim Tae-il) 한국체육과학회 2003 한국체육과학회지 Vol.12 No.1

This study was intended to present the marketing strategy flexibly applicable to the pattern of rapidly changing Taekwondo hall-enrolled consumers. For this purpose, it attempted to investigate the consumer behavior according to perceived service quality of the Taekwondo hall, analyzing the organic relationship between expected service and perceived service factors and investigating the consumption pattern of the Taekwondo halL The questionnaire research was conducted for &32 trainees of the Taekwondo halls located in Seoul and Kyonggi Province. Based on the research procedure and data analysis, the following conclusion was drawn: First, the market segment 1 thought most importantly of the differentiated service and individual service factors, of the characteristics of the market segment. The market segment 2 thought most importantly of the individual service and provided service factors. The market segment 2 thought most importantly of preparation service and provision service factors. Second, it was found that there was a statistically significant difference in differentiated service, individual service and preparation service in relation to the difference between the level of expectation toward service quality attributes Taekwondo hall trainees carne to have before visiting it and the level of satisfaction they carne to have after training(P<.05). It was found that the Taekwondo trainees felt more satisfied with service quality during training than they first expected. Third, it was found that there was a statistically significant difference in the level of satisfaction wih differentiated service and preparation service factors according to gender of Taekwondo trainees. Fourth, middle-school Taekwondo trainees showed the relatively higher level of satisfaction with the individual service factor than college trainees according to their school types. All the groups except the group of college Taekwondo trainees showed the high level of satisfaction with the provision service factor. Elementary-school and high-school Taekwondo trainees showed the relatively higher level of satisfaction with the preparation service factor than college trainees. Fifth, Taekwondo trainees in the Kyonggi district showed the higher level of satisfaction with the differentiated service factor than those in Seoul in terms of the place of residence. Taekwondo trainees in Seoul showed a relatively higher level of satisfaction with the individual service factor and the provision service factor, whereas trainees in the Kyonggi Province showed the relatively higher level of satisfaction with the differentiated service factor and the preparation service factor. Sixth, the group of training with one to two years and more than four years showed the higher level of satisfaction with the differentiated service factor than the group of training with less than one year in terms of the period of training. Overall, the group of trainees with 3 to 4 years of training showed the high level of satisfaction with service factors, whereas the group of trainees with less than one year of training exhibited the low level of satisfaction. Seventh, the highest proportion of trainees enrolled in the Taekwondo hall pointed out the lack of incidental facilities as one of the factors to be improved, followed by facility and equipment cleanliness. and membership management.

태권도지도자의 웰니스(Wellness) 건강증진 생활양식에 관한 연구

윤상화(Yoon, Sang-Hwa),김달중(Kim, Dal-Chung) 용인대학교 무도연구소 2008 武道硏究所誌 Vol.19 No.1

This study was performed to gain the basic data for program development and the direction for leaders" promotion of health to find out the way of living of taekwondo leader"s wellness. The conclusions of this study are as follows First, Judging from index on the way of living of taekwondo leader"s wellness promotion of health, It appeared highest in Spiritual health area(3.53), following health area(3.52),intellectual health area(3.41) in order, while it appeared lowly on average in physical health area, social health area. Second, Judging from the way of living of taekwond leaders" wellness promotion of health according to ages, It is represented that there is a significant difference(p<.05) in social health area, While there is no significant difference among physical, spiritual, intellectual, emotional health area(p>.05). Third, judging from as a result inspecting the differences of the way of living of taekwond leaders" wellness promotion of health according to position, It is represented that there is a significant difference (p<.05) in social health area, While there is no significant difference among physical, spiritual, intellectual, emotional health area(p>.05). Fourth, judging from as a result inspecting the differences of the way of living of taekwond leaders" wellness promotion of health according to academic background, there is no significant difference among physical, spiritual, intellectual, emotional health area(p>.05) Fifth, judging from as a result inspecting the differences of the way of living of taekwond leaders" wellness promotion of health according to religion, there is no significant difference among physical, Social, spiritual, intellectual, emotional health area(p>.05). Sixth, judging from as a result inspecting the differences of the way of living of taekwond leaders" wellness promotion of health according to income, It is represented that there is a significant difference(p<.05) in social health area, While there is no significant difference among physical, spiritual, intellectual, emotional health area(p>.05). Seventh, judging from as a result inspecting the differences of the way of living of taekwond leaders" wellness promotion of health according to region, there is no significant difference among physical, Social, spiritual, intellectual, emotional health area (p>.05). Eighth, judging from as a result inspecting the differences of the way of living of taekwond leaders" wellness promotion of health according to marriage, It is represented that there is a significant difference(p<.05) in social health area, While there is no significant difference among physical, spiritual, intellectual, emotional health area(p>.05)

운동부하에 따른 심폐기능 및 혈중젖산농도 변화에 관한 연구 : 국가대표급 태권도 선수를 중심으로

윤상화 ( Sang Hwa Yoon ),김갑수 ( Kab Soo Kim ) 세계태권도학회 1999 세계태권도학회지 Vol.3 No.0

태권도 경기규칙 개정에 따른 득·감점 및 판정형태 분석

윤상화(Yoon, Sang-Hwa),김갑수(Kim, Kab-Soo),이병기(Lee, Byung-Ki) 용인대학교 무도연구소 2002 武道硏究所誌 Vol.13 No.1

運動選手들의 Reaction Time에 關한 實驗的 硏究

金鍾達(Kim, Jong-Dal),尹尙華(Yoon, Sang-Hwa),李漢景(Lee, Han-Kyung) 용인대학교 무도연구소 1991 武道硏究所誌 Vol.3 No.1

跆拳道 전공학생들의 Circuit Weight Training후 심폐기능 및 근력의 변화

金道俊(Kim, Do-Joon),尹尙華(Yoon, Sang-Hwa) 용인대학교 무도연구소 1993 武道硏究所誌 Vol.5 No.1

現代 武道論 硏究

김상철(Kim, Sang-Cheol),이병익(Lee, Byeong-Ik),윤상화(Youn, Sang-Hwa) 용인대학교 무도연구소 1996 武道硏究所誌 Vol.7 No.1

대학생들의 전공별 여가태도와 여가 만족간의 관계

전형상(Hyeong Sang Jeon),윤상화(Sang Hwa Yoon),김진표(Jin Pyo Kim) 한국여가레크리에이션학회 2001 한국여가레크리에이션학회지 Vol.21 No.-

The purpose of this study was to examine the degree of leisure attitude according to the attitudes of university students and to determine the causation between leisure attitude and leisure satisfaction. The population of this study was limited to the university students who were taking physical culture courses excepting students of women`s universities in Seoul. The sampling method used in this study was simple two-stage cluster sampling. 486 subjects were selected as a sample and each was asked to answer the questionnaire. Total 301 questionnaires excepting unfaithful questionnaires abolished in data processing were withdrew and finally used as research data. The SAS system for windows 8e was used in order to process the acquired data. Data analysis methods used in the study were one-way ANOVA module, Duncan` s multiple range test as an option of multiple comparison test, correlation analysis module, and multiple linear regression analysis module. The results obtained from this study were as follows : First, in the aspect of leisure attitude according to their major studies of university students, there were statistically significant differences in the subordinate variables of emotional attitude and behavioral attitude(p<0.05). While there were no statistically significant differences in the subordinate variable of cognitive attitudes. Second, the subordinate variables of cognitive attitude and behavioral attitude in the leisure attitude of university students had a statistically highly significant effect on psychological leisure satisfaction(p=0.01). The subordinate variables of cognitive attitude, behavioral attitude, and emotional attitude had a statistically highly significant effect on social leisure satisfaction (p=0.01).The subordinate variables of cognitive attitude and behavioral attitude had a statisticallyhighly significant effect on resting leisure satisfaction (p=0.01). The subordinate variables of cognitive attitude and behavioral attitude had a statistically highly significant effect on physiological leisure satisfaction(p=0.01). The subordinate variables of cognitive attitude and behavioral attitude had a statistically highly significant effect on educational leisure satisfaction(p=0.01). The subordinate variables of cognitive attitude(p<0.05) and behavioral attitude(p = 0.01) each had a statistically highly significant effect on life satisfaction.

장기간 파워워킹이 비만인들의 심폐운동능력과 혈중지질에 미치는 영향

고재용(Jae Yong Ko),윤상화(Sang Hwa Yoon),김백수(Baig Soo Kim) 한국사회체육학회 2007 한국사회체육학회지 Vol.0 No.31

The purpose of this study was to clarify the effects of long-term power walking on obese people`s cardioactive capacity and blood lipids. The subjects of this study included 9 obese people and 9 normal-weighing people. This study used SPSS 11.0 program to analyze data and calculate mean and standard deviation of all data. In order to examine whether the long-term power walking training influenced cardioactive capacity and blood lipids of general and obese people, two-way repeated ANOVA was used. In addition, contract was used to analyze differences in time. Through the above process, this study resulted in the following findings: First, interactive effects were not found in maximum oxygen intake and heart beat of cardioactive capacity factors, but differences were statistically significant when analyzed by time and by group. Second, among blood lipids factors, interactive effects were found in insulin. No interactive effects were examined in total cholesterol, triglyceride, and high-density lipoprotein cholesterol, but differences were statistically significant when analyzed by time and by group. In conclusion, it was proven that long-term power walking program for obese people gave positive influence on physical constituents, blood lipids, cardioactive capacity and walking patterns. Thus, we can conclude that this program can provide data on clinical evaluation for obesity treatment and prevent injuries caused by asymmetric loads on lower body joints as an exercise program for obese people.