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- 저자 : 여이주(Yi-Ju Yeo) (검색결과 5 건)
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의사결정유형 집단별 모발 화장품 광고태도와 구매행동 비교
여이주 ( Yi-ju Yeo ),김수정 ( Su-jung Kim ),김설옥 ( Seol-ok Kim ),박은준 ( Eun-jun Park ) 한국미용예술경영학회 2013 미용예술경영연구 Vol.7 No.3
This study of the consumer decision-making groups by type of attitude to learn about advertising, according to the group decision-making type hair cosmetic advertising attitudes and purchase behavior by understanding the future of the beauty industry to promote the development and product sales to provide the necessary information and scientific data aims. Groups according to the type of decision-making beauty products a result of examining the difference between ad attitude, that there is a significant difference was found, according to the group decision-making type of beauty products have seen the difference in purchasing behavior results, in part, that there is no significant difference appeared. Thus, depending on group decision-making types of hair cosmetics advertising attitudes and purchase behavior that there is a significant difference was found. This type of decision-making by groups when faced with hair cosmetics ads, each looks different responses, that means buying behavior also changes. Thus, hair growth and cosmetics products for profit marketing strategies and advertising of consumer decision-making type of attitude, considering diverse and innovative strategies to help you will be able to suggest. Of modern society in order to survive in the endless competition equipped with uncluttered appearance, and hairstyle order to have a beautiful appearance is very important. Beauty hair cosmetics market gradually increased sales will account for a large proportion reported, the beauty industry to promote the sale of the consumer's purchase behavior was investigated the significance of that place.
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여이주 ( Yi-ju Yeo ),어수연 ( Su-yeon Eo ),박은준 ( Eun-jun Park ) 한국미용예술경영학회 2015 미용예술경영연구 Vol.9 No.4
Members of personality, assertive personality distinct generations and today has a choice job is very important and growing importance of occupational commitment with the continuous efforts and interest in my career. These social changes with the cosmetic industry is growing rapidly while the increases jyeoteuna interest in the profession of hair salon professionals, the situation does not reduce the high turnover so far. Thus, the importance of corporate involvement of employees increased hair salon emerged as an important topic that has become necessary to reduce turnover and a systematic strategy to organize employees. The purpose of this study was to present a variety of ways, depending on the approach of the general characteristics of our employees to study for a degree of professional commitment and turnover of hair salon professionals. Surveyed in this study was set up to target a hair salon workers working in Seoul and Gyeonggi Province, in June 2014 16 since July 15, 2014 until the investigation has been carried out by deploying a total of 750 questionnaires 736 add-final. It was used to analyze data. Implication in accordance with the present findings. First, employee recruitment and training, selection, reduction in turnover through institutional arrangements such as placement, Second, performance levels to increase the occupational commitment of the employees in the lowest position and compensation measures take third, It can present such clear provisions promotion and advancement failure retraining system.
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의사결정성향이 미용제품 광고수용태도와 구매행동에 미치는 영향
여이주 ( Yi Ju Yeo ),김설옥 ( Seol Ok Kim ),박은준 ( Eun Jun Park ) 한국미용학회 2014 한국미용학회지 Vol.20 No.1
Beauty products are the main things for sales improvements along with beauty services and many kinds of beauty products are provided. Companies are establishing variable marketing strategies to promote these products selling. On this research, it has a purpose to provide academic studies about future beauty industry developments and information about sales of product promotion by understanding that consumer`s decision-making tendency has a impacts on purchasing behavior and advertisement acceptance attitude. the effect that advertisement acceptation attitudes for cosmetic treatment goods of decision-making type influences the purchasing action for cosmetic treatment goods, it appeared partly meaningful in effecting purchasing actions. Therefore, consumer`s decision making has an effect on advertisement acceptance attitude and purchasing behavior. Accordingly, when developing a marketing strategy for sales promotion of beauty products, it is considered that more systematic and epoch-making strategy can be established by taking consumer`s decision making tendency and advertisement acceptance attitude into account. Also, I hope that this research which based on beauty product consumer would help on development of beauty industry and sale increase.
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헤어디자이너 교체 후 서비스품질이 서비스가치와 고객만족 및 재방문의도에 미치는 영향 - 헤어디자이너 교체 경험이 없는 집단을 대상으로 -
박재홍 ( Jea-hong Park ),여이주 ( Yi-ju Yeo ),김수정 ( Su-jung Kim ),임수빈 ( Soo-bin Lim ),서예지 ( Ye-ji Suh ) 한국미용예술경영학회 2014 미용예술경영연구 Vol.8 No.2
This study is to find out the effect of service quality that service value, clients' satisfaction and reason of the revisit after changing hairdressers. The purpose of this study is to provide research data and inform to customer about service improvement for human resource management and to help establish marketing strategies. As a result of the effect of service quality after changing hair dressers was to appear the beneficial influence that clients' satisfaction and intention to revisit. After finding out the effect on the value of service after hairdresser replacement; the quality of the service was the most significant factor of clients satisfaction. The service quality is divided into Five things that Responsibility, Confidence, Corporeality, Reliability and Sympathy and Customer satisfaction is divided into Two things that Technical satisfaction and Service satisfaction. First of all, A study on the effect of the value of service on the quality of the service, the value of service was influenced by same pattern when the quality of the service to customer is increased as Sympathy, Responsibility, and Confidence. Second, A study on the effect of the client's satisfaction on the quality of the service, the technical satisfaction was influenced by same pattern when the quality of service to customer is increased as Confidence and Reliability. In addition, A study on the effect of the client's intention to revisit on the quality of the service, the confidence of the service effected the quality of the service, clients' satisfaction and intention to revisit with good beneficial. In other words after changing the hairdresser, the quality of the service is affected by revisiting the beauty parlor on the value of the service and client's satisfaction. Therefore after changing the hairdresser, base on the research results, if we improve the quality of the service, it is considered leading customer to revisit with clients' satisfaction
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