주5일 근무제는 라이프스타일을 변화시키는가?

노정구(Noh, Jung-Koo),강명주(Kang, Myong-Ju) 대한경영학회 2005 大韓經營學會誌 Vol.18 No.4

항만용역업 경영합리화방안에 대한 연구

노정구(Jung Koo Noh),박남규(Nam Kyu Park),곽원일(Won Il Kwak) 한국경영학회 2006 Korea Business Review Vol.10 No.1

본 연구는 항만물류산업에서 중요한 비중을 차지하고 있는 항만용역업의 경영실태를 분석해 보고, 항만산업의 국제경쟁력을 확보하기 위해 필수조건인 양질의 항만용역 서비스가 지속적으로 제공되기 위해 항만용역업의 경영분석과 함께 경영합리화 방안을 제시하기 위해 수행되었다. 연구대상은 항만용역업 중 부산항에 기반을 둔 화물고정업체들이었으며, 경영분석 방법으로는 정량적 분석과 정성적 분석이 동시에 실시되었다. 항만용역업의 경영상 문제점으로는 먼저 정량적 분석결과 규모의 영세성, 수익성의 지속적인 하락, 낮은 매출채권회수율, 성장성의 급격한 하락 등을 들 수 있었으며, 정성적 분석결과로는 업체간에 만연되어 있는 가격덤핑행위, 경직된 노무공급체계, 선사와의 협상력 미비, 낮은 업계결속력 등이 지적되었다. 따라서 항만용역업의 경영합리화를 위해서는 다음과 같은 방안이 마련되어야 할 것으로 보인다. 첫째, 업체간 협업화나 M&A 등을 통해 기업규모를 확대하고, 수익성제고를 위한 방안이 강구되어야 하며, 매출액증대 노력을 통해 성장성을 회복하여야 한다. 둘째, 만연되어 있는 덤핑행위를 자제함으로써 건전한 가격경쟁질서를 회복해야 한다. 셋째, 비합리적인 현금흐름구조를 개선하고, 경직된 노무공급체계를 개선해야 하며, 업계리더십을 발휘하여 선사와의 협상력을 강화해 나가야 한다. The purposes of this study are to analyze the management status of the port service industry and to make some suggestions for the management rationalization. From the results of the quantitative business analysis, we found some problems such as small business size, continuous decline of the profitability, sudden decline of the growth. And from the results of the qualitative analysis, we found the problems such as price dumping behavior, inflexible labor supply system, low negotiation power toward the shipping company, and the low industry bonds. To rationalize the management of the port service industry, we provide following suggestions. First, port service companies should enlarge the company size through cooperation or M&A, make plans to improve the profitability, and heighten the sales volume. Second, they should not do price dumping behavior and recover the fair price competition rule. Third, it is necessary to improve the irrational cash flow structure and inflexible labor supply system, and to reinforce the negotiation power toward the shipping companies.

개성, 태도, 환경의식적 소비행동의 관계에 대한 연구

노정구(Noh Jung-Koo) 한국소비문화학회 2005 소비문화연구 Vol.8 No.2

본 논문은 우리나라 소비자들의 환경의식적 소비행동에 영향을 미치는 요인들 사이의 관계를 인과적으로 분석하기 위해 수행되었으며, 선행연구들을 고찰한 다음 개성, 태도, 환경의식적 소비행동을 잠재변수로 하는 연구모형을 설정하였다. 분석결과 개성변수 중 소비자노력의 효과성지각과 세계주의는 환경에 대한 관심에 유의적인 영향을 미치고 있었지만, 보수주의는 관련성이 없는 것으로 나타났다. 또한 환경에 대한 관심과 환경에 대한 지식은 서로 유의적인 영향을 미치고 있었으며, 두 변수 모두 환경의식적 소비행동에 정(+)의 영향을 미치는 것으로 나타났다. 본 연구결과 제시할 수 있는 시사점으로는 먼저 환경보호캠페인이나 광고메시지에 소비자노력의 효과성지각 정도를 높여주는 내용을 담는다면 환경에 대한 관심을 환기시킬 수 있으며, 이것은 결국 환경의식적 소비행동으로 이어져 성공적인 그린마케팅의 수행을 가져올 수 있을 것이다. 그리고 환경문제에 대해 지속적으로 주의를 환기시킴으로써 환경에 대한 관심을 불러일으킬 수 있고, 환경에 대한 높은 관심은 다시 환경에 대한 지식수준을 높임으로써 둘 사이에 긍정적인 상승효과를 기대할 수 있을 것이다. 또한 녹색제품을 마케팅하고자 하는 기업으로서는 다른 어떤 내용보다 그 제품의 환경친화적 특성을 강조함으로써 소비자들의 환경에 대한 관심을 유발시키는 전략이 필요하며, 교육기관이나 공공부분에서의 환경교육 강화를 통해 환경에 대한 지식수준을 높임으로써 소비자들의 소비행동이 보다 환경친화적으로 바뀔 수 있을 것이다. This Study has implemented to causally analyze the relationship among personality, attitude, and environmentally concerned consumption behavior of Korean consumers. Most of the already implemented studies of this field is descriptive, so utilizing the results is limited. In this study the data has been analyzed with LISREL. Findings are as follows. In the personality variables, perceived consumer effectiveness and cosmopolitanism have significantly positive influence on the environmental concern, but conservatism has not significant results. In the attitude variables, environmental concern has positive influence on the knowledge about environment, and knowledge about environment has positive influence on the environmental concern, too. Environmental concern has significantly positive influence on the environmentally concerned consumption behavior, and also knowledge about environment has significantly positive influence on the environmentally concerned consumption behavior. According to these results, to implement green marketing strategy efficiently and reinforce the environmentally concerned consumption behavior, the company and government must heighten the level of perceived consumer effectiveness, environmental concern, and knowledge about environment through environmental education, campaign, and green advertising.

재래시장 경쟁력 구성요인과 정책적 시사점

박봉두(Bong Doo Park),노정구(Jung Koo Noh) 한국유통학회 2007 流通硏究 Vol.12 No.5

최근 들어 재래시장 활성화 사업이 활발히 진행되고 있지만 정작 재래시장에 대한 학문적인 연구는 찾아보기 힘들다. 본 연구는 재래시장에 대한 학문적 연구의 토대를 마련하고, 소비자들이 지각하는 재래시장 경쟁우위 요인을 도출하며, 이러한 연구결과를 바탕으로 정책적 시사점을 제시하고자 하는 연구목적을 가지고 있다. 7번의 Focus Group Interview와 9개 재래시장을 이용하는 523명의 소비자를 대상으로 실시한 설문조사 결과를 바탕으로 내용분석을 통한 정성적인 방법으로 소비자가 지각하는 경쟁우위 요인을 도출하였다. 그 내용을 구체적으로 살펴보면 입지의 편의성, 저렴한 가격, 우수한 품질, 다양한 상품구색, 정, 1차 신선식품, 구색의 전문성 등 모두 7가지의 경쟁우위 요인이 도출되었다. 이러한 연구결과로 얻을 수 있는 정책적 시사점으로는 먼저 몇 가지 측면에서 재래시장의 중요성을 확인할 수 있었으며, 따라서 현재 진행되고 있는 재래시장 활성화 정책의 당위성을 본 연구가 제공하였고, 재래시장이 가지고 있는 경쟁우위 요인들은 대형 마트나 백화점 등과 같은 경쟁 소매업태들이 쉽게 모방할 수 없는 것들이었다. 재래시장이 취급하고 있는 여러 상품들 중 특히 1차 신선식품에서 강점을 가지고 있는 경우가 많아 소규모의 근린시장은 입지적 강점과 함께 1차 신선식품의 강점을 살리는 방향으로 활성화 정책이 시행되어야 할 것이다. 또 하나 재래시장이 가지는 중요한 강점은 정(情)이라는 감정이며, 재래시장에 정이나 문화적 요소를 가미시키는 것을 적극적으로 검토할 필요가 있을 것이며, 전문시장에 대한 소비자들의 선호도가 높은 것으로 나타나 전문시장에 대한 지원을 강화하고 전문시장으로의 발전가능성이 있는 시장을 발굴하여 육성할 필요가 있을 것이다. 그리고 상권분석 등을 통해 주변 지역에 아파트 단지나 고소득층이 많고 시장이미지가 양호한 경우 고급화전략을 구사할 필요가 있으며, 중심시가지 활성화를 위한 지역상권 육성제도 구상에서 재래시장이 핵심적인 기능을 할 수 있도록 다양한 방안을 강구하는 것이 필요하고, 재래시장별로 차별적인 활성화 전략이나 마케팅전략을 수행해야 할 것이다. The conventional market is Korean traditional marketplace and has several important aspects in the Korean life. The purpose of this paper is to find out the consumer-recognized competitive advantage factors of conventional market and suggest its implications on the policy side. In order to accomplish our research purposes we did seven times of focus group interview and four times of survey. We found seven consumer-recognized competitive advantage factors of conventional market, which are convenience of location, low price, goods of quality, variety of assortment, affection, fresh goods, and specialty of assortment. The policy implications from the results of this research are as follows: we identify several important factors of conventional market, so it is necessary to support the revitalization activities of conventional market. Consumer recognizes that fresh goods such as vegetables, fruits, and fishes in the conventional market have good quality, so it had better for small-sized conventional market to make revitalizing policies combining the convenience of location and good quality of fresh goods. Many consumers feel affection with conventional market, so it is necessary to put cultural elements into the conventional market. Because specialized conventional markets have good reputation from consumers, it had better to find out and support specialized conventional market. Finally up-grade and differentiated marketing strategy can be a good choice to revitalize conventional market.

부산 직능경제단체 실태조사 및 활성화방안

서문식 ( Suh Mun-shik ),노정구 ( Noh Jung-koo ),이지은 ( Lee Ji-eun ) 동의대학교 경제경영전략연구소 2011 經濟經營硏究 Vol.6 No.1

In this study, is located in Busan, Professional Economic Societies survey to investigate three kinds of methods were used. First, visit to Seoul by staff working in the Professional Economic Societies were interviewed them, the second president of the Professional Economic Societies in the interview was conducted directly went, the third of a Professional Economic Societies in the group put a branch in busan area directly President to visit, or the officers directly from the survey was conducted. Survey Results on identified issues Professional Economic Societies located largely in terms of structural and operational issues can be summarized in two aspects to the problem.

재래시장 활성화 노력에 대한 반성과 과제

박봉두(Bong-Doo Park),노정구(Jung-Koo Noh) 한국마케팅과학회 2005 한국마케팅과학회 학술대회 발표 논문집 Vol.- No.-

The conventional markets have fallen into decay of late years, because they did not follow the modernization of distribution industry, have structural problems of small scale, and the merchants do not have active mind to cope with changing trends of distribution environment. But, the conventional markets have some important positions in several aspects. They have played important role in distribution and regional economy, have long history and developed regional culture, and still have important position for consumer"s shopping places. So revitalizing conventional markets are necessary, and since 2002 many revitalizing programs have been carried out. But the results are not satisfactory, because there are no long-term plan, vision, and differentiated supporting programs. In this paper we provide several suggestions for successful revitalization programs of conventional markets. First, it is necessary to reform merchant"s powerless mind, so the merchants should voluntarily participate in revitalizing programs. Second, differentiated marketing programs should be carried out through segmentation, targeting, and positioning. So big-sized markets put into practice more aggressive marketing programs and small-sized markets had better seek for niche markets. Third, to overcome the weakness of small scale, cooperation and co-using in the logistics facilities and distribution systems are necessary. Fourth, to broaden trading area and attract young consumers, electronic commerce system should be successfully built. Fifth, most of the merchants in the conventional markets are over 50 years old, and conventional markets lose their vitality. So some inducements or supporting programs should be provided to attract young merchants into conventional markets. Sixth, because consumers prefer to have more fun in the shopping process, reinforcing entertainment factors will be good strategy to get more shoppers. Seventh, the output of revitalizing efforts are not come out immediately, the government should support the revitalizing program with long-term vision and goal.

환경의식적 소비행동에 영향을 미치는 요인에 관한 연구

이종호(Jong Ho Lee),노정구(Jung Koo Noh),김인숙(In Sook Kim) 한국경영학회 2000 經營學硏究 Vol.29 No.2

This Study has implemented to causally analyze the factors that influence the environmentally concerned consumption behavior of Korean consumers. Most of the already implemented studies of this field is descriptive, so utilizing the results is limited. In this study the data has been analyzed using LISREL. Findings are as follows. Perceived consumer effectiveness has significantly positive influence on the environmental concern, environmental concern has significantly positive influence on the environmentally concerned consumption behavior intention, and environmentally concerned consumption behavior intention has significantly positive influence on the environmentally concerned consumption behavior. But community activities orientation has no significant influence on the environmental concern. As the results, to reinforce the environmentally concerned consumption behavior, the company and government must heighten the level of perceived consumer effectiveness and environmental concern through environmental education, campaign, and green advertising.

글로벌 기업 환경 변화의 새로운 패러다임으로서 지속가능한 발전과 마케팅 - 지속가능마케팅의 의사결정 지향적 컨셉 : 글로벌 기업 환경 변화의 새로운 패러다임으로서 지속가능한 발전과 마케팅

남상민(Nam Sang-Min),김종호(Jong-Ho Kim),노정구(Jung-Koo Noh) 한국마케팅과학회 2007 마케팅과학연구 Vol.17 No.3

경제, 사회, 생태의 조화를 추구하는 지속가능한 발전은 21세기에 마케팅의 중요한 도전과제 중의 하나라 할 수 있다. 사회 및 생태적 관점의 통합을 통해 마케팅은 범세계적으로 대두되는 환경과 개발을 위한 패러다임으로서 지속가능한 발전 의제에 크게 기여할 수 있으리라 기대한다. 본 논문은 국제기업환경 변화의 패러다임으로 등장한 지속가능한 발전의 의미와 마케팅 영역에 제시되는 과제로서 지속가능 마케팅컨셉의 의사결정 지향적 접근을 시도한다. 본 논문에서는 지속가능마케팅의 의사결정, 지향적 컨셉을 여섯 단계로 체계화하며, 생태 및 사회적 문제들의 분석, 고객욕구의 분석, 규범적 지속가능마케팅, 전략적 지속가능마케팅, 운영적 지속가능마케팅 그리고 변환적 지속가능마케팅으로 구분하여 고찰한다. Since the 1992 UN Conference for Environment and Development held in Rio de Jaineiro, Sustainable Development has become the global thesis. More than 170 countries signed the Agenda 21 for the sustainable action plan, and adopted the sustainability concept as the key concept of dealing with the environmental, social, ethical, and economic problem. Sustainability is one of the main marketing challenges in the 21st century. By integrating social and ecological criteria, marketing may can make valuable contributions to sustainable development. Regarding the sustainability marketing, it is difficult to find the domestic marketing research on the thesis of sustainable development, and this is the definite evidence that the Korean marketing researchers do not realize the importance of the thesis of sustainable development which is internationally suggested as the new paradigm of change. The purpose of this study is to build the conceptual background and explore the research direction in order to introduce and adopt the concept of sustainable development in the domestic marketing research field. The present paper proposes a comprehensive conception of sustainability marketing, defined by six step: analysis of social-ecological problems; analysis of consumer behavior; normative sustainability marketing; strategic sustainability marketing; instrumental sustainability marketing; and transformative sustainability marketing. The aim of the paper are to clarify the concept of sustainability marketing. To accomplish this research purpose we discuss the sustainable development which is the conceptual background of sustainability marketing, analyze the characteristics of the sustain ability marketing, and finally summarize the research results and present the suggestions for further research. Sustainability marketing embraces the idea of sustainable development, a development that meets the needs of the present without compromising the ability of future generation to meet their own needs. Sustainability Marketing goes beyond conventional marketing thinking. If marketing is about satisfying customer needs and building profitable relationships with customers, sustainability marketing may be defined as building and maintaining sustainable relationships with customers, the social environment and natural environment. By creating social and environmental value, sustain ability marketing tries to deliver and increase customer value. Sustainability Marketing aims at creating customer value, social value and environmental value. Sustainability marketing integrates social and ecological criteria into the whole process of marketing, and can be differentiated in six steps: ① Analysis of the social and ecological problems, generally and specifically with respect to products which satisfy customer needs and wants; ② Analysis of customer behavior with special aspect to social and ecological concerns; ③ Corporate commitments to sustainable development in the mission statement, development of sustainability visions, formulation of sustainable principles and guideline, setting of socio-ecological marketing objectives and goals (normative aspects of sustainability marketing); ④ Sustainability segmentation, targeting and positioning, and timing of market entry (strategic aspects of sustain ability marketing); ⑤ Integration of social and ecological criteria into the marketing-mix, i.e, products, services and brands, pricing, distribution and communication(instrumental aspects of sustainability marketing). ⑥ Participation in public and political change processes, which transform existing institutions towards sustainability(transformative aspects of sustainability marketing). The first two steps begin with an analysis of the company situation. In sustainability marketing it is crucial not just to know consumer needs and wants, but also to find out a

청소년의 상점절도와 그 영향요인에 관한 이론적 연구

노정구,김상조 동명정보대학교 2002 사이버 비지니스 Vol.1 No.-

Shoplifting is one of the most troubling and least understood aspect of consumer behavior. Although individual shoplifting might be viewed as minor, yet their aggregate impact is enormous. The purpose of this study is to propose what factors influence on adolescence shoplifting, and the mediating effect of shoplifter's motives on the relationship between influencing factor and adolescence's theft. To accomplish this purpose, we use widespread literature review and interdisciplinary approach.