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      • 카지노 利用客 市場細分化를 통한 마케팅戰略硏究

        郭江喜(Gwak, Gang-Hee),高在用(Koh, Jae-Yong),金容弼(Kim, Yong-Pil) 청운대학교 관광산업연구소 2008 관광산업연구 Vol.2 No.1

        The purpose of this research is to classify KangwonLand Casino's visitors by their lifestyle and to understand the impact of some independent variables on each of segmented markets, which are demographic characteristics, types of leisure activities and motivation. Therefore, the result of this study would be useful for KangwonLand by supplying delicate information required to set up its marketing strategy. A survey was carried out at Sabuk-eup in Jeongseon. Total size of the sample was 350. Awong them 317 valid reponses were utilized to analyse the opinions of lifestyle, leisure activities and motivation of KangwonLand's visitors. SPSS 12.0 for window was used to analyse the collected data by descriptive statistics, factor analysis, cluster analysis and One Way Anova. Also the LIMDEP(LIMited DEPendent model) Statistic Package 8.0 was used for estimating determinants of the segmented markets for KangwonLand's visitors. Those four groups were classified such as monetary & conservation group, conservation & safety group, challenge & creation group and intelligence & health group. Based on demographic variables, KangwonLand related behavior characteristics, types of leisure activities, and motivation variables, this study identifies how these variables influence on each of four segmented markets. As a result, this study find out the factors related to each market, positively and negatively, and those are implicated for KangwonLand to set its own marketing strategy for its visitors.

      • 鋪裝用 材料로서의 高爐슬래그에 關한 硏究(Ⅰ)

        金龍弼 울산과학대학 1983 연구논문집 Vol.8 No.1

        交通車輛의 大型化 및 高速化로 보다 良質이고 大量의 鋪裝材料가 必要하게 되었다. 따라서 骨材를 얻기 爲하여 自然環境을 毁損시키는 것은 且置하드라도, 骨材自體가 不足한 實情이므로 代替材料의 開發은 至當한 일이다. 이러한 目的으로, 浦項製鐵(株)에서 副生되는 高爐슬래그(HMS-25)가 道路鋪裝 材料로서의 代替可能性을 檢討한 바, 다음과 같은 結論을 얻을 수 있었다. 다짐시험으로 얻은 最適含水比 및 最大乾燥密度는 各各, 9.6%, 2.31t/㎥이다. 恒常, CBR_2.5<BCR_5.0인데, 그 理由는 다짐에너지가 2.74㎏·㎝/㎤ 程度로 낮은 境遇에도 高爐슬래그(HMS-25)의 骨格體가 整頓排列 및 齒合의 性向이 크기 때문이다. 그리고, 修正 CBR은 OMC와 Ec에 關係없이 110% 以上이며, 4日間 水侵後의 膨脹比는 0%, 含水比는 15% 以下이므로 鋪裝工事의 施工管理가 수월하다. 따라서, 高爐슬래그(HMS-25)는 道路鋪裝 材料로서 代替使用이 可能하다. The heavier and the more the traffic vehicles has been, the more and the better the road materials has been required. Apart from destorying nature to gain aggregates, for want of natural gravel itself, it is natural that we should exploit or substitute it. On the purpose of exploiting the road materials, this has been investigated for the Blast-Slag,(HMS-25) the by-products produced in the POSCO. The following conclusions of this investigation can be made: The optimum moisture content(OMC) is 9.6% and the maximum dry density (γ_(d.max)) is 2.311t/㎥. The blast-slag's(CBR)_2.5 is less than (CBR)_5.0. Such a condition, the skeletons of the blast-slag(HMS-25) are apt to be arranged and inetrlocked together in spite of as low as compaction Energy (Ec=2.74㎏·㎝/㎤). And the corrected CBR is always higher than 110% without regard to OMC and Ec, and that, after soaking during 4 days the swell percent is zero, and water content is less than 15%. Therefore it is able to substitute the blast-slag(HMS-25) for the road pavement materials.

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