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Ä Ö Ü ä ö ü ß
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ⅰ ⅱ ⅲ ⅳ ⅴ ⅵ ⅶ ⅷ ⅸ ⅹ Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ Ⅷ Ⅸ Ⅹ
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      • 광고를 활용한 논술 교육 방안 연구 : 특성화 고교생을 중심으로

        진요섭 건양대학교 교육대학원 2014 국내석사

        RANK : 247631

        This study is about methods of essay writing education through advertising. The purpose of this study is to improve writing and write an essay of high-school students. Especially, I proposed methods of essay writing education through advertising focusing on students in specialized high-school as a subject of study, not on students in academic high-school. According to the result of questionnaire survey to 100 students in specialized high-school, they knew a concept of essay writing, but lacked experience about essay writing. Also although they knew the necessity of essay writing, they were not much interested in essay writing and they had a little experience to learn essay writing. Therefore, I studied on methods of essay writing education through advertising by choosing humorous and moving ads among all kinds of ads, according to the actual result of questionnaire survey. As a result, I found that advertising helps students to practice writing and write essay. In essay instruction for students in specialized high-school, I proposed teaching model using ads analysis through a questionnaire survey and designed a class through examples using humorous and touching ads, presenting essay writing teaching model. And I planned an essay writing class in order that it would be better and efficient by enhancing thinking and improving composition abilities of students. This study has its significance in that it checked that the elements of essay writing education through advertising are contained in the current curriculum and thereby examined that the ability to write an essay of students in specialized high-school can be improved. Above all, it was important to attract students's attention by showing advertising and teachers could take pleasant essay writing classes for students. Also, I am sure that students will have an opportunity to show their thinking by expressing their thoughts in essay and improve students’ creative and critical thinking through advertising. However, the limitations of this study are that it only proposed methods of essay writing education through advertising and could not apply and evaluate them accurately. Therefore, more diverse studies should be discussed for the essay education through advertising and so the future studies that apply those plans should be conducted on a regular basis.

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