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방한 중국인 관광객들에 따른 관광동기의 차이분석과 만족도에 미치는 영향
홍경완 ( Kyung Wan Hong ),조사사 ( Sha Sha Zhao ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.2
The primary purpose of this study was to examine the motivations of Chinese visitors travelling S.Korea. More specifically, how distinct motivation dimensions were related to socio-demographic variables were of interest. Further, this study determined whether visitor’s motivations influence the overall satisfaction or not. A sample of 200 chinese people was obtained through a convenience sampling method over a period of 15 days. 8 distinct motivation dimensions were revealed through factor analysis. Statistically significant differences were found between motivation dimensions and socio-demographic variables. The final hypothesis was examined to demonstrate the relationship between motivation and overall satisfaction. There is a significant and positive relationship between motivation dimensions(i.e., Korea’s landscape, cost, and shopping & Korean food) and overall satisfaction.